Television

Fox, Toyota partner for 'Prison Break' mobisodes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/21/Fox.jpg?itok=lwntGXHR

MUMBAI: A sponsorship deal has been signed between Fox Broadcasting and Toyota that will have the car maker as the primary advertiser for episodes of Prison Break set to air on mobile phones. Earlier this month, Fox had announced that it would be rebroadcasting its content on the internet, with a revenue share deal for its local station affiliates.

Fox's Prison Break will serve as the centerpiece of a new marketing partnership between several News Corporation divisions-including Fox, FX and Fox Mobile Entertainment-and Toyota that will include a series of mobisodes inspired by the show.

The promotion coincides with the launch of Toyota's new Yaris Liftback and Sedan and will comprise Fox Broadcasting, Fox Mobile Entertainment (FME), Fox Interactive Media (FIM) and the FX cable channel.

The News Corp. subsidiary is teaming with Toyota to produce 26 short videos that are set to be released every few days for subscribers of Sprint Nextel Corp.'s Power Vision service.

Saatchi & Saatchi LA will produce 10-second marketing messages for Toyota that will air at the beginning of each mobisode, followed by a two-minute episode that parallels the current Prison Break storyline.The Toyota vehicles will be prominently featured in the 26 mobisodes.

Prison Break: Proof of Innocence introduces the character Amber McCall and follows her attempts to exonerate her friend L.J., who has disappeared after being framed for murder. L.J. is the son of the show's lead character-death row prisoner Lincoln Burrows. The mobisode series is produced by Eric Young of Sparkhill, producer of the award-winning 24: Conspiracy series.

Toyota VP of marketing Jim Farley noted, "We're utilizing this emerging entertainment medium as a way to provide fans of Prison Break with details about the show courtesy of Yaris. Our partnership with Fox provides an exclusive portal to showcase Yaris to consumers in a fun way where they can discover more about the car on their own time."

Fox Interactive Media will also create a Toyota-branded Prison Break microsite within Fox.com, offering content tied to the series. Also, Fox is providing Toyota with "category exclusivity" for auto advertising during several upcoming Prison Break broadcasts, with the first airing today. Fox will also drive viewers to both the Toyota-branded microsite and the mobisodes with co-branded advertising in daily and weekly national publications. Toyota was also sponsor of the FX cable channel's Prison Break marathon last month.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627994495585.jpg?itok=6kf_wlC8
BBC Studios, Applause Entertainment reunite for Indian adaptation of 'Guilt'

Mumbai: Aditya Birla Group’s Applause Entertainment and BBC Studios India are set to collaborate again for the Indian adaptation of the British mystery thriller Guilt. The as-yet-untitled Indian remake will be directed by Shaad Ali with actors Jaideep Ahlawat and Mohd Zeeshan Ayyub playing the lead...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627980433223.jpg?itok=Njh9x8Cs
SBS inks deal with GoQuest Media to air Czech crime thriller in Australia

Mumbai: Global independent content distributor GoQuest Media on Tuesday announced that it has concluded an exclusive deal with Australian national pubcaster SBS. The deal sees SBS acquiring the AVOD rights for the Czech crime thriller 'Rats'.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/abp.jpg?itok=PfWhshRJ
Case study: ABP News joins ActionAid to salute Covid heroes through special series –‘Salaam Rakshak’

The second Covid wave hit India with devastating consequences- there was a huge upsurge in cases accompanied by loss, despair, and heart-breaking scenes in homes and neighbourhoods across the country. But amid the gloom and chaos, if there was one silver lining it was the extraordinary humanitarian...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/wy.jpg?itok=AY5pLU39
Wurl takes celebrity news channel Hollywire to India on Samsung TV Plus

Wurl has partnered with celebrity news channel Hollywire to distribute and provide monetisation services for the digital channel globally. Most recently, Wurl has secured distribution for the service on Samsung TV Plus India, adding to previous launches facilitated by Wurl on Samsung TV Plus...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627906778865.jpg?itok=9Q6wIEiC
ZEE TV to launch new show 'Bhagya Lakshmi' on 3 August

Mumbai: ZEE TV is all set for the launch of its new show ‘Bhagya Lakshmi’ on 3 August. The show will air every Monday to Saturday at 8.30 pm only on ZEE TV.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627895437180.jpg?itok=1uMCzXHd
ZEE TV organises vaccination camp for viewers from 3 August

Mumbai: ZEE TV has always placed viewers on the highest pedestal over the past three decades and now to take one step further to ensure the safety of its viewers in the face of the COVID-19 pandemic, the network channel has organised a vaccination camp for citizens across multiple states to get...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627894546026.jpg?itok=OER1ER-S
UP CM provides Rs 10 lakh aid to family of journalists who succumbed to Covid-19

Mumbai: Uttar Pradesh chief minister Yogi Adityanath has announced financial aid to the families of journalists who lost their lives due to the coronavirus pandemic. The families of scribes were provided a cheque of Rs 10 lakh each. Adityanath was accompanied by India TV editor-in-chief and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/news.jpg?itok=ysjizMwK
Why we need good news today!

The commonly-held belief is that if you turn on any news channel, you will be rattled by the high-decibel cacophony that has become common as garden amongst the invited on-air guests and anchors during prime time.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/time.jpg?itok=rLlcko4N
Times Network forays into Hindi news with a bid to create ‘New India’

Making its foray into Hindi news, Times Network on Sunday launched its new channel, Times Now Navbharat HD. The new entrant is being spearheaded by Times Now’s group editor Navika Kumar who will lead the editorial mandate and handle the overall management of the channel.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required