MAM

Zubin Gandevia to take over as managing director NGC Asia

NEW DELHI: Having spun a success story in India with National Geographic Channel (NGC), it's time for the organisation's MD Zubin Gandevia to move ahead to play larger role for NGC in Asia as its managing director.

 

 

Nikhil Mirchandani, who was heading the ad sales for NGC Network India will be appointed the MD of NGC Network India on 1 January, 2006. Mirchandani will be taking over from Gandevia who will move to Hong Kong.

Gandevia will take on the management responsibility for the National Geographic Channel and A1 Channel businesses across the territories of Hong Kong, Taiwan and South East Asia besides continuing to oversee the India and Middle East businesses.

He will continue to report to Ward Platt, Group MD Asia for National Geographic Channels International and Fox International Channels, who will be based in Tokyo from October of this year.

 

 

Speaking to Indiantelevision.com after the changes were made official today, Gandevia said, "It's quite gratifying to see the channel today from where we started in 1999 when there was no focus."

According to Gandevia, the Indian market presently contributes about 40 per cent to NGC's overall Asian revenue kitty.

Gandevia has been the MD of NGC India since 1 January, 2000. He also spearheaded the successful launch of The History Channel in India in 2003.

Talking about his priorities in the new assignment, Gandevia said that he would try to understand the cross cultural markets.

"Also, being in the regional headquarters, it would help in making the parent organisation understand the Indian market better on broader issues," he explained

Mirchandani has been responsible for building the ad sales team for National Geographic Channel and The History Channel and growing revenues by over 300 per cent over the past 12 months.

As NGC India MD, Mirchandani will be in charge of both National Geographic Channel and The History Channel for the Middle East, India and its neighbouring countries and will continue to head ad sales for all these regions.

Agreeing that Gandevia's would be a "tough act to follow" in India, Mirchandani said that the overall focus of NGC would remain the same in India, while continuing the effort to grow the channel shares.

"For the last six weeks, NGC has been the No 1 channel in the infotainment genre and the revenue has come in at the expense of a mix of other genre like movies, infotainment and to some extent even general entertainment," Mirchandani said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/society.jpg?itok=JaGSOagv
SOCIETY TEA’S #SOUNDSOFSOCIETY SEASON 2 PRESENTS THE STORY OF LOVE, TRANSCENDING BORDERS, RACE AND COLOUR WITH EPISODE 6 – ‘FLOW’

Mumbai: Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, is all set to release Episode 6 of the live musical web series - #SoundsofSociety, Season 2 https://soundsofsociety.in/. The episode features tremendously talented artists, Dub FX and Sahida Apsara, orchestrating...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ag.jpg?itok=9r8B9NOJ
Chimp&z Inc names Ashish Duggal as VP - growth & operations

NEW DELHI: Digital communications agency Chimp&z Inc has announced the appointment of Ashish Duggal as vice president - growth & operations. He will be working closely with the co-founders on scaling up the business, boost operational developments in the agency and the Merge Infinity Global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/truecaller.jpg?itok=heBNFDYl
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/shivani.jpg?itok=MrRcEgcc
Lowe’s India names Shiwani Varma Vyas associate director corporate comms & CSR

NEW DELHI: Lowe’s India has appointed Shiwani Varma Vyas as associate director – corporate communications and CSR. Vyas will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the company's overall CSR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/brandit.jpg?itok=rp8PAcrv
The Souled Store assigns PR mandate to BRANDiT

NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/jos.jpg?itok=o6L5IGL2
Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/better.jpg?itok=_0y_9xmU
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/port.jpg?itok=Gpd5TIWz
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/medimix.jpg?itok=xFVnZM2S
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required