Television

WWE introduces interactivity to its flagship show 'Raw' in the US

MUMBAI: When World Wrestling Entertainment's (WWE) flagship show Raw moves to USA Network in the US from 3 October 2005 it will be more interactive in nature.

 
 
 

The aim of the interactivity is to find new ways to engage fans. One can expect to see WWE superstars involved in community chats during programming, as well as the use of an exclusive webcam to hear from the superstars during commercial breaks directly on the action taking place. WWE.com will also feature a pre-show web cast just prior to Raw going on the air.

Fans also can expect web polls during October as they are encouraged to vote for matches and match stipulations that will be involved in Taboo Tuesday, WWE’s second annual interactive Pay-Per-View on 1 November 2005.

 
 
 

WWE.com claims to have established itself as the most popular web site in the world for male teens, and is among the top 20 entertainment sites on the web. Over the first six months of this year WWE.com states that it saw its monthly unique visitors increase by 36 per cent, and is now close to 10 million unique visitors each month. The site currently serves approximately 26 million video streams per month.

Two other shows Heat and Velocity will now be available to watch on WWE.com. The VOD-style programs will be available in the US. Both shows still feature original matches. However, in addition, each show will also have unique content never before seen on the programmes. In India viewers can catch WWE action on Ten Sports.

As part of the agreement to move WWE programming to NBC-Universal networks, Raw will also air in replays on the Spanish networks Telemundo and mun2. Telemundo will air a Spanish-language version of Raw on Sundays.

As had been reported earlier this week USA Network has unleashed a flurry of promotional activity around WWE's return to USA that includes leveraging all of its NBC Universal assets.

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