Television

Zee's 'SaReGaMaPa Challenge 2005' strengthens reach through alliances

MUMBAI: Zee TV's musical reality show, Hero Honda Sa Re Ga Ma Pa Challenge 2005 strengthens its reach with a host of on air and off air associations. Hero Honda Sa Re GA Ma Pa Challenge 2005 has undertaken extensive alliances with Sify, Radio Mirchi, Dainik Bhaskar, Sa Re GA Ma HMV and Music World.

 

 

Speaking on the occasion,Zee TV VP marketing Tarun Mehra said, " Sa Re GA Ma Pa Challenge 2005 has a unique format and has generated great reviews from the audiences. We believe that these associations will further our connect with the viewers. While each of the association has its distinctive reach, collaboratively, the benefits derived are immense."

Elucidating the alliances further, he added, "The partnership with Sify will help us gather presence at the numerous iWay hubs and allow us visibility on broadband. Radio Mirchi is our partner for content on radio. Similarly, the music collaboration has been sealed with Sa Re GA Ma HMV who will record an album with the winners of the series and release a compilation of songs featuring the four musical maestros Adesh Shrivastav, Himesh Reshammiya, Ismail Darbar and Jatin-Lalit, whereas, Music World, the retail partner will retail the records."

Speaking on the association, Sify Interactive Services Sr. vice president Surya Mantha said "We are delighted to be associated with Sa Re GA Ma Pa Challenge 2005. As the exclusive broadband partner for the show, www.sifymax.in will showcase "behind the scenes footage" not to be found anywhere else. Consumers will be able to interact with contestants and mentors through chat. For the first time ever, consumers will be also be able to record and send video messages to their favorite contestants and mentors through Sify's extensive, nationwide network of iWay cybercafés."

 

 

Sa Re GA Ma Pa Challenge 2005 is a musical reality show, essentially a contest between four musical maestros selected from across 13 cities to compete with each other under the guidance of the four mentors. The mentors enter the battlefield armed with their respective teams in the quest to find the deserving winners.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/imm.jpg?itok=JRn9E-2w
SWA award winners Nitin Keswani & Bhavna Vyas and the craft of comedy

MUMBAI: Writing comedy is serious business. Ask any producer – TV, film or OTT –  and he or she will tell you, finding a writer who knows how to tell the funnies in a manner that sends the audience into splits is more challenging than going bungee jumping. Just a handful of writers hold sway over...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/ril.jpg?itok=qHlStIkK
RIL posts strong Q2 earnings, media biz betters performance

KOLKATA: Reliance Industries Ltd (RIL) reported strong Q2 earnings on Friday. The telecom and retail business has driven the growth and the media business also bettered its performance. “We delivered strong overall operational and financial performance compared to the previous quarter with recovery...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/bb.jpg?itok=yoqWPBBV
Times Network's MK Anand prioritises subscription over advertising model

On day one of the News Television Summit  2020, Times Network MD and CEO MK Anand had a few words of caution to offer: monetisation by ad sales is a huge steroid that the news business is running on and which it needs to get out of. Instead, he advocated subscription.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/barc-india.jpg?itok=l90ZKo8v
IPL 13 scores better than IPL 12

IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with a much needed break from the pandemic-induced stress and negativity.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/panel-scrnshot.jpg?itok=_t22rlX6
How technology has democratised news production

MUMBAI: The newsrooms of today are much evolved than what they were a decade ago. They are spending millions of dollars every year to make systems and processes more efficient so that the news churn out rate is faster and more mobile. Technology is being leveraged in unexpected ways to cater to a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/yahs.jpg?itok=4Ge2HCsZ
Centre appoints Yashvardhan Kumar Sinha as new CIC

MUMBAI: Former diplomat and central information commissioner Yashvardhan Kumar Sinha has reportedly been appointed as the country’s next chief information commissioner (CIC), two months after the position fell vacant. Media reported that 155 applications were received for the post of CIC. The...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/news.jpg?itok=M5HWyCmg
Primetime : News vs TRP

Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has further tainted news media’s image, sparking the debate if they should relook at content.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/movies.jpg?itok=WuRNfxws
Celebrate Halloween with Movies NOW and MNX’s blockbuster premieres, The Prodigy and Child’s Play

NEW DELHI: Halloween is the perfect time to grab some popcorn, huddle with your loved ones and watch some spooky movies! Indulging viewers in an exciting night of thrills and chills with back to back movies that will get you in the Halloween spirit, Movies NOW and MNX is all set to simulcast the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/bombay-high-court-2.jpg?itok=a87wXSm9
Can media reporting hamper due course of law, asks Bombay HC

NEW DELHI: The Bombay high court has sought written submissions from all parties regarding the adverse effects of media reporting on any investigation and the court’s own jurisdiction in such cases, in the ongoing case of PIL against media trials. The case has been pushed to 6 November for further...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required