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BBC Magazines, Financial Times come out with publication

MUMBAI: BBC Magazines and Financial Times Business magazines in rhe UK have joined forces to create a personal finance magazine that can save each reader up to ?115,000 if they follow the expert advice inside.     

How To Be Better Off combines the consumer affairs expertise of major BBC television, radio and internet brands with the financial acumen of FT Business and aims to provide guidance and information for those who are interested in personal financial management but find current sources of advice in the market daunting.

British television talent share their best-kept financial secrets with readers. Radio 4's You and Yours presenter Liz Barclay demonstrates how you can pay off your mortgage in five years; BBC Two's Bank of Mum and Dad financial adviser Lawrence Gold reveals how to get out of debt quickly; and BBC One's To Buy Or Not To Buy presenter Melissa Porter shows how adding a room to your property can substantially increase its value.

There are also contributions from BBC Two's Working Lunch anchorman Adrian Chiles, Radio 4's Alvin Hall, Duncan Bannatyne, Peter Jones from The Dragon's Den, Alan Sugar from the Apprentice and many more. How To Be Better Off also features a BBC TV and radio section focusing on the best financial and lifestyle advice programmes coming up in the autumn - as well as key financial dates to remember. There's even a pull-out pension, budget and tax figures calculator section.

BBC Magazines publisher Brian Whittaker says: "How To Be Better Off will take up a unique position in the personal finance market. Intrinsically linked to BBC programming output, I know it will be welcomed by those crying out for straightforward and practical personal finance advice that's easy to understand, easy to act upon and not time-consuming to follow."

FT Business publishing director Mark Cunnington says, "How To Be Better Off's mission to help readers better organise their financial affairs in order to improve their quality of life will change the face of the personal finance magazine market. The magazine's practical, approachable and user-friendly style will encourage more people to take an interest in their finances and manage them more effectively. Combining this with two publishing companies renowned for trust, integrity and independence will create a successful formula."

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