Specials
Report on Shemaroo

Licensing takes center stage during the Mipcom conference programme

MUMBAI: The conference programme at Mipcom, the world's leading audiovisual content market, will turn its focus on the dynamic industry of licensing & merchandising (L&M), in partnership with Licensing Industry Merchandisers' Association (LIMA) and License! Magazine.

On Tuesday, 18 October, keynote presentations will be given by two leaders in the field as they share their insight into the growing link between the world of audiovisual content and licensing.

In recognition of his professional career, president of Warner Bros. Worldwide Consumer Products (United States) Dan Romanelli - will be the recipient of Mipcom's Lifetime Achievement Award 2005. Romanelli will speak about his remarkable success in guiding his influential company towards an estimated $50 billion L&M business.

He will also be sharing his insight on the trends over the past two decades and telling us what to expect, and if any will recur, in the future, states an official release.

Romanelli adds, "The whole world is becoming wireless. We are now our own individual networks, which gives the consumer much more power. And it's so immediate. Today, L&M requires the ability to reach out wirelessly to somebody who is walking past your product; and get them to buy it there and then." Additionally, Romanelli will discuss the four P's: Property, People, Product and Performance at his Super Tuesday keynote.

The second Licensing Keynote, president of Lucasfilm Licensing (United States) Howard Roffman, will present Star Wars, the world's most successfully branded production, as a case study in how L&M has developed in the entertainment industry during the period in which these six films have been released internationally. He has presided over one of the most successful L&M campaigns the entertainment industry has ever seen. "George [Lucas] wanted to tell his principal story through movies, and he's done that now," Roffman said. "But he's created such a rich universe in the process that he knows there's more to tell. He now wants to move into pure entertainment."

Director of the Television Division at Reed Midem Paul Johnson, stated, "We're delighted to have not one but two of the most prominent players in the L&M arena keynote this Mipcom. L&M has always been present at our markets but has taken on added importance as we strive to create more value for all our global clients in partnership with LIMA."

The L&M track within the Mipcom conferences is presented in three parts, TV to Book and Book to TV (part 1) in partnership with the London Book Fair. Part 2 which focuses on Games to TV, and Part 3 focusing on how to make the most of your brand.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/17/david_beckham.jpg?itok=1KbuPdU6
David Beckham to talk Studio 99 during Digital MipTV keynote

Paris: Global sporting icon and legendary football player David Beckham will be the keynote speaker at the 58th edition of the Cannes TV market Digital MipTV. The event is all set to begin on 12 April and will be a virtual affair for the second consecutive year. The 2020 edition was also forced to...

Specials Event Coverage Miptv
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/13/img_13032021_113144_800_x_800_pixel.jpg?itok=bq1ddtk5
MIP Cancun sets date for physical event in November 2021

PARIS: Reed Midem has confirmed that MIP Cancun, the leading international content market and conference for Latin American and US Hispanic television, will take place as a physical event in 2021. The eighth edition of the signature one-to-one matchmaking market will take place at the Moon Palace...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/ww100.jpg?itok=m83x7lXz
Wonder Women 100: Mindset needs to change first for more inclusion, diversity

Women are increasingly coming out and taking up more challenging roles against all odds. The media, entertainment and advertising industry is no exception. Despite the great strides made over recent years, there are still issues like fewer women leaders in upper management positions and salary gaps...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/wonder.jpg?itok=z8diX8OO
The Wonder Women are here: Honouring 100 women leaders from M&E, ad & marketing

MUMBAI: Many a successful organisation in India's media, advertising, marketing and entertainment ecosphere have women leaders in key management and ownership positions. Where once women were assigned jobs related to programming or ad sales or media – and mostly at the middle management level –...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ww100.jpg?itok=et9bXcf6
International Women's Day: 'Wonder Women 100' list to be unveiled today

Women have made tremendous strides over the years to achieve equal representation in the workplace. Many have broken the glass ceiling and risen to the top despite all odds. This International Women’s Day, Indiantelevision.com will recognise 100 such talented and outstanding women executives and...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/02/budget-21.jpg?itok=5WhZBuHf
Silver lining of #Budget2021: M&E industry hopes for ad spend growth

KOLKATA: Tax reliefs, lower customs duty, input tax credits, better scope for foreign direct investment (FDI) were among the many hopes that the media and entertainment industry had pegged on a budget “like never before.” But the pandemic-hit industry has not received any specific supportive...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/stream.jpg?itok=7fe0xmlZ
Vidnet 2021: On innovation & creating disruptive content on OTTs

The rise of streaming platforms like Netflix, Disney+ Hotstar, Amazon Prime Video, Voot, Zee5, MXPlayer and ALT Balaji has allowed Indians to watch diverse content from around the globe along with experiencing new genres.

Specials Event Coverage VidNet
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/pg.jpg?itok=LTqNyJQ5
#Forecast2021: Rural consumption to rule the roost, says Parle’s Krishnarao Buddha

In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not).

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/dth.jpg?itok=O1UHQ7UO
#Forecast2021: Positivity returns slowly for cable, DTH operators

Waking up to a new pricing regime, followed by an unprecedented pandemic, natural disasters, and tensions with China, 2020 turned out to be a gloomy year for the cable TV distribution industry.

Specials Forecast

Sign up for our Newsletter

subscribe for latest stories

* indicates required