MTV Asia to broadcast AIDS awareness concert on 25 February

MUMBAI: Spread the message of HIV/AIDS awareness!! This is what MTV Asia in alliance with YouthAIDS, 8th Wonder of the World LLC and the entertainment mogul Lou Pearlman, have joined forces to do to raise international awareness for HIV/AIDS.

The 10 part concert series is scheduled to take place bi-annually in exotic locations around the world, with the first concert to kick off on 25 February 2006 at the Taj Mahal in Agra, India.

MTV Asia will cover the event to be held at the Taj Mahal, broadcasting to over 32 million viewers throughout Malaysia, Singapore, Indonesia, Philippines and Thailand. 8th Wonder of the World and MTV Asia will continue to secure media partnerships globally to expand the reach of the awareness campaign.

YouthAIDS, an HIV/AIDS education and prevention initiative of Population Service International, with its strong network of celebrities and entertainers, will encourage artists and youth ambassadors across the globe to participate.

The organization will serve as one of the beneficiaries of funds raised from the concert series continuing the advancement and reach of their life saving messages, products and services, informs a press release.

YouthAIDS founder Kate Roberts says: "YouthAIDS is proud to participate in the first of several concerts with 8th Wonder of the World, targeting young people with life saving messages about HIV/AIDS awareness."

The release adds that YouthAIDS engages media, entertainment and pop culture to educate millions of young people around the world.

Entertainment mogul Lou Pearlman (Backstreet Boys, O-Town, LFO) will also assist in celebrity and artist involvement for the event, including already secured European phenomenon with the number one single in Germany, US.

100 per cent of the net profits generated from the concert series will be donated to charity to assist children living or affected by HIV/AIDS. The virus is one of the most devastating health crises of the last half century. The most recent statistics estimate that 38 million people worldwide were infected with HIV. Approximately 17 million people with HIV are women and 2.1 million are children under age 15.

Latest Reads
Hungama’s latest Marathi original show, ‘Shree Kaamdev Prasanna’ crosses 43 lakh episodic views in 30 days

MUMBAI: Shree Kaamdev Prasanna, the latest Marathi original show by Hungama, India’s leading digital entertainment company, has garnered more than 43 lakh episodic views in 30 days since its release on 8th August 2019. Released in Marathi and Hindi, the show stars Maharashtra’s King of Comedy, Bhau...

Television TV Channels Music and Youth
Golden Star Ganesh to make a special guest appearance on this weekend’s episode of Comedy Khiladigalu Season 3

MUMBAI: The recently launched Comedy Khiladigalu Season 3, a show that outperformed as the best weekend best is hosted by Master Anand, who has charmed families across Karnataka. As the host of Comedy Khiladigalu, Master Anand will bring the perfect mix of entertainment to the show with his...

Television TV Channels Regional
“Balla Ram & Ball-Adams” make their debut on Star Sports

MUMBAI: Star Sports – India’s leading sports broadcaster is constantly striving to find innovative and creative ways to bring sports closer to its wide gamut of viewers. Breaking away from the norm, Star Sports introduced animated storytelling with a bat and ball as humanized characters that help...

Television TV Channels Sports
ShemarooMe partners with CloudWalker Smart TV in a bid to offer viewers with highest quality entertainment

MUMBAI: ShemarooMe, one-stop destination for Bollywood films, classic cinema, regional movies, devotional and kids’ content has partnered with a leading online Smart TV brand - CloudWalker. This association will help in engaging with viewers who are looking for a varied content bouquet across...

Television TV Channels Music and Youth
New Late-Night talk show a Little Late with Lilly Singh premieres in India on Star World

MUMBAI: Star World, India’s leading English Entertainment channel, is known for bringing some of the biggest shows from around the world to audiences in the country. Now, one of the most anticipated launches this fall – A Little Late with Lilly Singh readies to set sail in India on the channel on...

Television TV Channels English Entertainment
BARC week 37: No changes in Hindi GEC

MUMBAI: Hindi GEC did not observe any major changes in week 37 of BARC India ratings. Most of the channels in urban and rural segments and on pay and free platforms continued to hold their respective positions like last week. Star plus continued to lead with pole position in the urban segment as...

Television TV Channels Viewership
LexSportel Vision Bags the Rights to broadcast the best - FIFA Football Awards

MUMBAI: Gurgaon based Lex Sportel Vision, today announced the acquisition of broadcast rights for the Indian sub-continent for The Best – FIFA Football Awards, the premier awards for recognition of footballing excellence in the world. This will be Lex Sportel’s second association with FIFA after...

Television TV Channels Sports
News18 Network gets exclusive Interview of UP Chief Minister Yogi Adityanath

MUMBAI: September 2019 marks the halfway mark of Yogi Adityanath’s term as Chief Minister of Uttar Pradesh. Reminiscing over his government’s tenure till now, BJP’s firebrand leader will speak exclusively to News18 Network. In a freewheeling conversation with Rahul Joshi, Group Editor-in-Chief of...

Television TV Channels News Broadcasting
Zee Telugu's Muddha Mandaram celebrates completion of 1500 episodes

Zee Telugu’s longest running soap opera Muddha Mandaram is one of the most loved and watched serials in the Telugu television industry. The first episode premiered 6 years ago, followed the life of Parvathi, played by Thanuja, Deva played by Pawan Sai, and Akhilandeshwari played by Haritha. Muddha...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories