Technology

Government toying easing downlink norms

NEW DELHI: The Indian government is expected to formally notify the amendments in the uplink norms together with the first-ever downlink guidelines some time next week after possibly diluting them a bit.

According to senior information and broadcasting ministry official, "The draft notification has gone for law ministry's approval subsequent to which they will be notified for the legislations to come into effect formally."

The official added that the notification could be expected after Diwali or the festival of lights, which falls in the first few days of November.

Though the government official was evasive on easing the stringent downlink norms that would give landing rights to foreign news channels, the I&B ministry is toying with dilution after being petitioned by players concerned, including those in the print medium.

The government has said that all foreign news channels desirous of uplinking from India and then landing back should not have any content or advertising especially targeting the Indian audiences. This means that dedicated Indian feed cannot be put together by the likes of CNN and BBC World.

Additionally, the government has given itself discretionary powers to waive the aforementioned clause in special cases.

A select group of ministers, which vetted the uplink and downlink norms before Cabinet's approval on 21 October, had suggested that any norm relating to regulating ads and content on a news platform should be uniform for both the electronic and print mediums.

This suggestion has been accepted by the government too.

However, disallowing local ads would make the business of printing of facsimile editions of newspapers like Financial Times (Indian partner Business Standard), International Herald Tribune (Indian associates MJ Akbar and owners of Deccan Chronicle) and The Wall Street Journal that much more unattractive in India.

The case becomes somewhat similar for the likes of BBC World and CNN, which announced on Thursday that it has entered into a co-branding deal with a proposed Indian-promoted general news channel in English.

Sources in the I&B ministry reluctantly admitted that it has been petitioned by some media houses to do away with the clause relating to India-targeted advertising and content in TV news channels as well as in facsimile editions of foreign newspapers.

A final decision on this matter is pending, but the issue would then have to get another Cabinet nod, which might turn out to be time consuming.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/29/COMPAC.jpg?itok=bNLOVaMW
Compaq Television partners with Germany-based Mimi Hearing Technologies for the exclusive patent technology for upcoming Smart TVs

Compaq Televisions through a collaboration with Berlin-based, multiple CES Innovation of the year awards winner, Mimi Hearing Technologies, has integrated  Mimi’s technology into Compaq Smart Televisions, scheduled to launch this July.  The Compaq smart TVs will be the equipped with Mimi Sound...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/15/SmarDTV%20Global_0.jpg?itok=bVfZpYJS
SmarDTV Global reinforces position in India

MUMBAI: SmarDTV Global, with more than 20 years’ experience and millions of devices successfully deployed across the globe, is a European leading company in designing, developing and delivering secure and reliable devices for the digital pay TV industry. 
The company has established longstanding...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/ib.jpg?itok=6bciqVRJ
IBC2020 cancelled due to Covid2019

MUMBAI: IBC2020 show, the world's most influential media, entertainment and technology show, has been cancelled in view of the Covid2019 pandemic. It was scheduled to be held this September at the RAI Amsterdam. “Right now, despite the best work of the IBC team and our Dutch colleagues, there are...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/evreka.jpg?itok=mxegwLef
Evreka Offers Its Technology Free of Charge For The Fight Against COVID-19

MUMBAI: As a start-up from Turkey, Evreka, announces that in the light of their global experience urban cleaning/disinfection/sterilization, until the COVID-19 pandemic is over, they will provide their technology appealing to both people and to operations, completely free of charge to all relevant...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/11/Planetcast_800.jpg?itok=euxVDvWP
Planetcast to showcase 'Cloud.X Turbo' at NAB 2020

MUMBAI: At NAB 2020, Planetcast will showcase its latest and most powerful cloud platform ‘Cloud.X Turbo’. The event will take place from 18-22 April at Las Vegas Convention Center. As a part of the live demo, Planetcast will highlight the latest technological advancement in its cloud platform....

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Ramki_Sankaranarayanan2.jpg?itok=Ga8nDcD9
Prime Focus Technologies rebrands DAX to CLEAR

MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Interra-Systems.jpg?itok=_OtxB7Jw
Interra Systems Simplifies Video Caption Creation With Machine Learning-Based QC Solution

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced BATON Captions, a new addition to its BATON platform. Leveraging cutting-edge machine learning (ML) and automatic speech recognition technology.

Technology Hardware Headend Equipment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/actus_0.jpg?itok=9jwq5-6A
Actus Digital appoints Jay Gedanken as vice president of business development

MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management,...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes

Sign up for our Newsletter

subscribe for latest stories

* indicates required