Technology

Government toying easing downlink norms

NEW DELHI: The Indian government is expected to formally notify the amendments in the uplink norms together with the first-ever downlink guidelines some time next week after possibly diluting them a bit.

According to senior information and broadcasting ministry official, "The draft notification has gone for law ministry's approval subsequent to which they will be notified for the legislations to come into effect formally."

The official added that the notification could be expected after Diwali or the festival of lights, which falls in the first few days of November.

Though the government official was evasive on easing the stringent downlink norms that would give landing rights to foreign news channels, the I&B ministry is toying with dilution after being petitioned by players concerned, including those in the print medium.

The government has said that all foreign news channels desirous of uplinking from India and then landing back should not have any content or advertising especially targeting the Indian audiences. This means that dedicated Indian feed cannot be put together by the likes of CNN and BBC World.

Additionally, the government has given itself discretionary powers to waive the aforementioned clause in special cases.

A select group of ministers, which vetted the uplink and downlink norms before Cabinet's approval on 21 October, had suggested that any norm relating to regulating ads and content on a news platform should be uniform for both the electronic and print mediums.

This suggestion has been accepted by the government too.

However, disallowing local ads would make the business of printing of facsimile editions of newspapers like Financial Times (Indian partner Business Standard), International Herald Tribune (Indian associates MJ Akbar and owners of Deccan Chronicle) and The Wall Street Journal that much more unattractive in India.

The case becomes somewhat similar for the likes of BBC World and CNN, which announced on Thursday that it has entered into a co-branding deal with a proposed Indian-promoted general news channel in English.

Sources in the I&B ministry reluctantly admitted that it has been petitioned by some media houses to do away with the clause relating to India-targeted advertising and content in TV news channels as well as in facsimile editions of foreign newspapers.

A final decision on this matter is pending, but the issue would then have to get another Cabinet nod, which might turn out to be time consuming.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/25/photogrid_plus_1621929238771.jpg?itok=FSQxMZTZ
Mobile World Congress to go ahead in June as planned

New Delhi: Spanish authorities have given the green signal to conduct this year's Mobile World Congress (MWC) as per plans in Barcelona from 28 June to 01 July. The decision was made after the authorities reviewed the health and safety plans put forward by the organizers for the upcoming event. 

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/sb.jpg?itok=3QZZG7dh
Streambox-US Video technology pioneer to enter India

Streambox, the industry leading pioneer in delivering unique IP based video streaming solutions over low bandwidth connections, has announced the opening of a new sales office in Mumbai to address the vibrant post-production markets in India and southeast Asia.

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/harmonic.jpg?itok=IYLzaoP5
Mowies optimises its workflow with Harmonic's VOS Cloud Streaming SaaS

MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.  The...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/07/img_07042021_143142_800_x_800_pixel.jpg?itok=dssiTqEo
Disney+ Hotstar signs CLEAR Production Cloud to manage its Originals content

Mumbai: Video streaming platform Disney+ Hotstar has signed a multi-year deal for CLEAR Production Cloud, from Prime Focus Technologies, to enable secure and collaborative production workflows for its Originals content.                   

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/25/img_25032021_144435_800_x_800_pixel.jpg?itok=Cy_F2wUc
Broadpeak performs world's first demonstration of Streaming Video Alliance open caching APIs

New Delhi: CDN and video streaming solutions firm Broadpeak has successfully performed the world's first live demonstration of Streaming Video Alliance Open Caching APIs.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/16/irai.jpg?itok=CDxmG9Uj
Israeli firm brings advanced ‘emotion detection’ technology to Gulf region

New Delhi: The human resource (HR) departments of government organisations across the Gulf region will soon be able to test an advanced voice analytics service, which can detect the emotional state of a person from their voice. The new technology developed by an Israel based tech firm Nemesysco...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/15/synamedia.jpg?itok=IECr_M2P
Sports video operators & rights owners can unlock $28 billion in new revenue by combating piracy

New Delhi: Amid the growing threat posed by streaming pirates, a new research conducted by Synamedia has found that service providers and rights holders of sports events can unlock up to $28.3 billion in new revenue each year by putting some anti-piracy measures into place.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/ces.jpg?itok=opuWDCo1
CES 2021: Sony creates buzz with Airpeak drone

NEW DELHI: At the ongoing CES 2021 event, Sony has unveiled an array of products that include Airpeak drone, Bravia XR smart TV lineup and wireless speakers with 360 Reality Audio.  Sony's presence at CES 2021 is structured around 12 topics showcasing how its 3R technologies — reality, real-time,...

Technology ces

Sign up for our Newsletter

subscribe for latest stories

* indicates required