Television

Disney takes up weekend branded block on DD

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/27/disney.jpg?itok=2L7NBBt7

MUMBAI: What do Zee TV, Sony Entertainment Television, Star Plus, Star One, Star Utsav and Doordarshan have in common? This is what... all these channels have had a dedicated Disney programming block at some point in time.

As early as 1994, just before the cable and satellite boom, Disney had a dedicated block on DD. Now 11 years later, when the two Disney channels have firmed their footing in India, the pubcaster is all set to have a half hour Disney animation block on Saturdays at 10 am called Disney Jadoo

The Walt Disney Company (India) managing director Rajat Jain said, "Today DD has a presence in over 90 million Indian homes. If you talk about 1994, the reach would have been around 10 - 20 million homes. The strategy is to reach out to a large number of young audiences across India using the reach and bandwidth of Doordarshan."

Disney Jadoo will showcase a selection of Disney branded kids' animation shows such as Legends of Tarzan, Mickey Mouse and Friends and 101 Dalmatians. All programs are dubbed in Hindi.

The airtime sales of the half-hour block will be handled by Disney's advertising sales team, informs Jain.

"The idea is to entertain a larger audience that is not exposed to the C&S network. As world leaders in kids led family entertainment, we believe this is our responsibility to provide this world class content to kids in every part of India wherever we can reach them," he added.

With this deal with DD, Disney will now add to its branded blocks are already there on Star Plus (Disney Time), Star One (Jetix Action Station) and Star Utsav.

Prior to Star, Disney blocks were also present on Zee and Sony. In the early 2000s, Disney pulled out its dubbed Hindi shows from Zee TV and entered a three-year contract with Sony Television. Post that, Zee signed a deal for a programming block with Nickelodeon, which failed to click with the young audiences. In 2002, Zee then replaced the Nickelodeon block with the Cartoon Network block.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/mib.jpg?itok=2Pr1KIzQ
IT panel recommends MIB to restructure PCI to cover all types of media

Mumbai: Parliament’s standing committee on communications and information technology, headed by Congress leader Shashi Tharoor has recommended the ministry of information and broadcasting (MIB) to set up a media council on the lines of the Press Council of India (PCI), with statutory powers over...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/aajtak.jpg?itok=L2S_kXsa
Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

Mumbai: Hindi news channel Aaj Tak returns with 'Agenda Aaj Tak,' the biggest thought platform for debates and discussions in the Hindi language. The theme of the event is 'Naye Daur Mein Likhenge Nayi Kahani' (new stories written for a new age), capturing how a resurgent nation, emerging...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/img_03122021_120810_800_x_800_pixel.png?itok=C5FKmLmq
Zeel-Invesco case: Bombay HC to resume hearing on 6 December

Mumbai: The division bench of the Bombay high court has kept the Zee Entertainment Enterprises Ltd (Zeel) and Invesco case for further hearing on 6 December. Invesco has challenged the injunction order by the court that restrained the majority shareholder from calling an extraordinary general...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/18.jpg?itok=ua8WSCJq
NBA, Viacom18 announce multi-year broadcast and streaming partnership in India

Mumbai: The National Basketball Association (NBA) and Viacom18 have announced a multi-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s 75th anniversary season in 2021-22, Viacom18 as part of the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/mn.jpg?itok=V2IbQsKF
Viacom18 appoints Mandar Naik as director – revenue strategy and planning

Mumbai: Viacom18 has appointed Mandar Naik as director – revenue strategy and planning. He joined the company in November.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/03/bbc.jpg?itok=4Apl5QRC
India is BBC’s largest market for global audiences: GAM report

India continues to be the biggest market among the BBC’s international audiences, with a weekly audience of 72 million adults, said the British broadcaster in its latest annual Global Audience Measure (GAM) report.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/ies-arnab.jpg?itok=mhzbyjUs
Republic Media Network concludes first ‘India Economic Summit’

Mumbai: Republic Media Network concluded the first edition of ‘India Economic Summit 2021’ on 26 November. The event put a spotlight on contemporary economic issues and was attended by union ministers, policymakers, corporate honchos, economists and business leaders at the Taj Palace in New Delhi....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/news18-india1.jpg?itok=x0x9PQMo
News18 India wins 'Most Admired Brand of the Year' at ACEF Asian Leaders Awards

News18 India, one of the leading national Hindi news channels from News18 Network, has been winning major accolades for its content, formats, and campaigns over the years.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/susan-arnold.jpg?itok=_vI_kj2r
Susan E Arnold named Disney’s chairman of board

The Walt Disney Company board of directors announced that it has elected Susan E Arnold as chairman of the board, effective 31 December.

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required