Television
Report on Shemaroo

Exit 'Idol', enter refurbished, reslotted SET

MUMBAI: After Indian Idol, what? That has been the question on many a mind as Sony Entertainment Television prepares to bid adieu to its big ticket reality show which has created such a frenzy. A whole lot actually. Idol's finale on Saturday will be followed up with new shows, changes of time slots and sprucing up of current properties.

Heavy duty programming rejigging is what SET will witness all this month, SET business head Tarun Katial has revealed to indiantelevision.com.

Already up and running is Batliwalla House No 43 slotted at 9 pm every Friday launched last week.

 

On the cards now, is the reslotting of Aahat 2 which will shift position from 9 pm on Fridays to the Idol slot at 9:30 pm.

Slotting into the vacant Thursday 9:30 to 10:30 pm space will be Jassi Jaissi Koi Nahin and Yeh Meri Life Hain, both of which will return to their original four days a week run. Jassi... will air at 9:30 pm and Yeh Meri... at 10 pm.

One show that is getting the heave ho is the twins separated at birth tale Hum Do Hain Na that launched last August. Shortly taking its place is "a very different passionate love story" Kaisa Yeh Pyaar Hain from soap factory Balaji Telefilms. KYHPH will air at 8 pm Mondays through to Wednesdays.

One positive going for KYHPH will probably be that none of Balaji's heavyweight "K" soaps air at the same time on Star Plus. So there will be no head-to-head as it were.

 
 
 
'JASSI' MAKEOVER WITHIN NEXT 15 DAYS

Coming to current properties, lead character Jassi in Jassi Jaissi.. will finally adorn the much awaited new avatar and the plot promises to get a lot thicker in no less than 15 days. One point of note is that Katial has no plans to take Jassi.. off air anytime in the foreseeable future. So where the story is now headed will be worth watching.

Ayushmaan (the Indianised Doogie Howser MD), meanwhile, will be refurbished with the essential tweaking that the property currently demands, says Katial.

And as for Indian Idol, although it bids adieu in the next four days, it will return for its second season in the second half of 2005, he promises.

Thats the action for the month of March. Will SET manage to capitalise on the impact made by Idol. That's the million dollar question.

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