British TV content exports touch $974 million in 2004

MUMBAI: Britain's export earnings from exploitation of television programmes has touched $974 million in 2004, up from $921 million a year ago.

The figures were released by Pact, the British trade body for independent TV, feature film, animation and interactive media companies.

The surge in exports was fuelled by sales from home video, DVD and entertainment shows to international broadcasters. The growth in DVD/video revenue  up 25 per cent to $159 million in 2004, from $128 million in 2003  is symptomatic of the increased attention UK rights holders are giving to this key area of rights exploitation. Many companies are coming up with increasingly innovative ways of packaging DVDs, including the selling of part works  whereby magazines are packaged with a video/DVD and sold in newsagents and kiosks.

Also on the increase is the revenue from the sale of finished TV programmes  as opposed to formats  which is up 12 per cent. This shows that despite the rise of the programme format, overseas buyers are still happy to buy ready made shows from the UK.

Export earnings from format sales and co-productions, however, declined. This is due to the fact that UK formats rights holders are increasingly taking on the production responsibility of formats in other territories around the world, as opposed to just licensing the rights to an overseas broadcaster or co-producing them with a local production company. In these instances, revenue is counted by companies as production income and not as sales revenue  from which the exports statistics are compiled.

RDF, Fremantle Media, TWI and The Television Corporation are examples of UK companies that produce their own overseas versions of formats. The report notes that the move towards producing formats locally, as opposed to simply licensing product, represents a maturation of the market and the growing confidence of UK producers, who already lead the way in international format development and production.

Pact's list of the UK's best selling programmes in 2004 serves to highlight the incredibly diverse nature of the UK TV export market. The top 25 best selling programmes cover a range of genres from sport to drama to light entertainment, factual, reality, comedy, documentary, music, action, animation and variety.

A sports-based show actually tops the list of exports. Gillette World Sport, which is billed as "the world's most popular show", was seen in 220 countries.

Commenting on the report, Britain's creative industries minister James Purnell said, "British TV is loved around the world. These statistics prove that. From established favourites like Midsomer Murders to alternative comedy such as Green Wing, our television companies continue to strike a chord with a global audience."

Adds Pact chairwoman Louise Pedersen, "This year's export figures reflect the incredible range of creative programming talent that exists in Britain. Distributors have been able to build their businesses particularly in new areas of rights exploitation with the result that more audiences than ever across the world are now watching programmes and formats created in the UK."

2004 Export Survey Summary Findings

 Revenues from DVD and video sales jump 25 per cent

 Sales of finished programmes up 12 per cent

 The US accounts for around 40 per cent of all the UK's export revenue  generating $418 million in 2004, although sales to North America posted an overall five per cent decline over 2003 figures

 Asian and Eastern European markets made a comeback climbing to 18 per cent and 28 per cent respectively

 Germany and Spain both posted a decline due to difficult trading conditions

 Revenues from licensing and merchandising stay static at one per cent

UK drama perennially popular: British drama is still popular around the world in 2004  from perennials such as Midsomer Murders (204 countries), Ultimate Force (140) and Prime Suspect (122) to the more contemporary hits like Bad Girls (88) and Footballers Wives (36). Current British favourites Shameless and Green Wing are sold to 15 countries apiece. The appearance of Midsomer Murders, Mr Bean and The Thin Blue Line in the Top 25 Best Selling Programmes of 2004 mean that the likes of Rowan Atkinson, Helen Mirren and John Nettles are among the most recognised British TV faces around the globe.

Entertainment hits a home run: Idols continues to go from strength to strength. In India Sony rolled out Indian Idol last year. The Orange British Film Awards (Bafta) aired for the first time on Star World earlier this year. This shows that the good old entertainment/variety show is far from being yesterday's news and furthermore, strikes a cord with viewers overseas, having being sold to over 150 countries.

Says Pact CEO John McVay, "The export revenues from 2004 show that despite difficult trading conditions in some key markets, the diverse nature of the UK TV market means the industry is still able to deliver significant revenues back to the UK, by exploiting a variety of platforms and genres. The sheer range of programmes that consistently sell across the world proves our domestic market really is a one-stop shop for overseas buyers."

Latest Reads
WarnerMedia integrates organisational structure in India, Clement Schwebi to lead

KOLKATA: WarnerMedia International has unveiled its new-look for India, southeast Asia and Korea organization and leadership, strengthening its position and commitment to the region. This unites WarnerMedia Entertainment Networks comprising the legacy Turner and HBO businesses with Warner Bros....

Television TV Channels News Broadcasting
Sony lines up 15 top-bill sponsors for India vs Australia series

KOLKATA: Sony Pictures Sports Network (SPSN) is all set to broadcast the highly anticipated India tour of Australia 2020 series starting 27 November, which will feature 3 T20Is, 3 ODIs and 4 Tests. The matches will be aired live on Sony Ten 1, Sony Ten 3 and Sony Six channels in India from 8.00 am...

Television TV Channels GECs
Mathrubhumi, Kerala Government ODEPC collaborate for Future Gateway Webinar Series

NEW DELHI: Kerala-based  media group, Mathrubhumi initiated future gateway webinar series for keralites in association with Kerala government ODEPC (Overseas Development and Employment Promotion Consultants). The webinar series targeted job series abroad and was held as Facebook Live on mathrubhumi...

Television TV Channels News Broadcasting
Zee brings heartfelt campaign on this world television day

Zee TV, is commemorating world television day in a fashionable and heartfelt way. To celebrate this occasion, Zee has launched a TVC that celebrates our very own ‘family member’ fondly known as television set which quietly sits in the corner of the house.

Television TV Channels GECs
Zee TV is back with season 2 of fantasy thriller 'Brahmarakshas'

MUMBAI: Zee TV is all set to whisk off its viewers into a world of fantasy with another intriguing season of its immensely successful weekend thriller, Brahmarakshas. Produced by Balaji Telefilms, the show will bring a unique and fascinating narrative inspired by the folklore about the...

Television TV Channels GECs
TRP scam: ED steps in to probe money laundering angle

NEW DELHI: It seems that the TRP manipulation scandal that has caused quite a stir in the Indian news broadcasting industry is far from done and dusted. The case has now come under the lens of the enforcement directorate (ED), which has filed a case under PMLA and will be examining the money...

Television TV Channels News Broadcasting
IPL season 13 clocks 400 billion minutes of consumption

Mumbai: Star India delivers the biggest IPL ever in the history of the tournament. From swashbuckling young talent, exciting clashes, to nail-biting double super overs in a single day, season-13 was nothing short of electrifying. With fans enjoying matches from the comfort of their homes, Dream11...

Television TV Channels Sports
Bhojpuri channels go all out for Chhath celebrations

MUMBAI: Chhath Puja is an ancient religious festival observed by Hindu women in Uttar Pradesh, Bihar and Jharkhand, performed over four days to worship the Sun God. The rituals include holy bathing, fasting, and presenting offerings to the rising and setting sun. While celebrations have begun,...

Television TV Channels Regional
BARC week 45: Star Plus, Zee TV & Sony Sab retain top spots in pay platform

MUMBAI: Star Plus, Zee TV and Sony Sab have retained their hold as the top three channels on pay platform in week 45 (Saturday 7 November 2020 to Friday 13 November 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has held on to the third position on pay platform. Dangal...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required