Kalasa strengthens infrastructure for digital film encoding in Chennai

MUMBAI: Chennai-based Kalasa Entertainment Media Private Limited (KEMPL) which is into digital delivery of movies in Tamil Nadu has set up its own GDC encoder in Chennai. Singapore-based GDC Technology has supplied the system.

According to KEMPL CEO Ramesh V Subramaniam, this facility is mainly used for those producers who insist to encode their movies in Chennai itself. "We will continue to use the Adlabs facility in Mumbai. But having our own system in Chennai helps us to relieve operational issues and reduce costs," says Subramaniam.

"We have since encoded and released the recent Tamil films "Kanna Kanden", "Jithan" and are in the process of encoding and releasing "Arinthum Ariathathum" this week using our encoder, for our theaters," he adds.

When queried if Reliance's entry into digital distribution through Adlabs acquisition and its plans to initiate satellite delivery of movies would bring any change in Kalasa's plans, Subramaniam replied in the negative. "Our deal with Adlabs to encode the movies will continue. Speaking about competition, the market is big enough. There are a lot of lessons still to be learned. There are a lot of idiosyncrasies that should be taken care of."

Kalasa currently has a chain of 11 digital theatres in Tamil Nadu. The company uses digital servers, provider by GDC Technology.

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