Television

NGC to launch Nat Geo Junior from 24 January

NEW DELHI: First Discovery did it with its leisure and travel channel. And, now Nat Geo is doing it: use India as an incubating market to test out new ideas.

From 24 January, National Geographic Channel will be offering in India a dedicated kids block, called Nat Geo Junior, created specifically for children aged between seven and 14 years, which is a first in the history of company.

An excited NGC India senior vice president content and communication Dilshad Master told Indiantelevision.com today, "The whole globe and the NGC family is looking at us in India to see how this dedicated kids programming works out. It's a big challenge for us."

This new offering from National Geographic Channel --- an hour in the evening on weekdays and 10 am to mid-day on Sundays --- will include programming on animation, adventure, science and other topics.

Pointing out that an Indian success story "may result in its replication by NGC in other world markets," Master said that advertisers have responded enthusiastically to this new idea that germinated about six months back.

Nat Geo Junior has been conceptualised and being put into action after extensive research on the evolving kids' entertainment market in India. The new block seeks to provide a balance between high quality kids' entertainment and an environment that encourages learning for young viewers.

Why has a kids block been brought on Nat Geo when there are already several high-profile channels catering to the target audience? "We felt that all other kids' channels are operating in the entertainment space. Since we at NGC pride ourselves at providing an opportunity for fun, even while learning something, the new idea was given shape with ample backup from the parent company and research," Master explained.

Adds National Geographic Channel India MD Zubin Gandevia, "Nat Geo Junior will open up a whole new viewing experience for kids in India. We recognise that television has taken a central role in kids' lives and the new block will offer a unique platform where kids will have fun and learn at the same time."

According to Gandevia, the new programming block will not only appeal to their viewers, but will also enhance their offering to their partners - advertisers and cable operators. The block, packaged especially for India, will offer a unique mix of internationally acclaimed shows like Backyard Science and the Serious series. For animation lovers, there is Doc Eurek- an animated series that brings alive inventions and inventors.

The Serious series - an international award winning series that is a trailblazer in children's factual entertainment programming --- will include Serious Desert, Serious Jungle and Serious Arctic. This series places confident youngsters in an extreme environment, where they are offered genuine and positive encouragement to learn and work on a worthy environmental programme..

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/NEWS18.jpg?itok=TDYTLECI
NEWS18 Odia brings exclusive LIVE coverage of Snanayatra from Puri

India’s largest news Network, News18 will bring exclusive LIVE coverage of Snanayatra for its Odia audiences on News18 Odia. The Snanayatra is a bathing festival celebrated on the Purnima. As per rituals, the deities Jagannath, Balabhadra, Subhadra are brought out from the Jagannath Temple and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/ip.jpg?itok=4TlIUR-3
Will TV producers look at IP ownership in the post-Covid2019 world?

When a nationwide lockdown was imposed to stem the tide of Covid2019, all film and TV shoots were suspended. Finally, the Maharashtra government gave a green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/song-seret.jpg?itok=oJUauDQm
9XM Song Secret - A unique podcast where Bollywood musicians share their song secrets

MUMBAI: 9XM, India's most popular Bollywood music destination, announces the launch of a brand-new podcast titled ‘9XM Song Secret’. Launching on 7th June 2020, 9XM Song Secret will be a weekly podcast featuring Bollywood music composers and singers who will be sharing the secret behind their hit...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/me.jpg?itok=oGHxiDtD
Covid2019 impact on the M&E industry: A mix of pain, hope and opportunities

MUMBAI: The Covid2019 outbreak has impacted the domestic media and entertainment industry, comprising of film production and exhibition, print media and TV broadcasting segments, besides DPOs and OTT Platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/sonyyay.jpg?itok=jMH44PeR
Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

MUMBAI: Welcome to the unique rib-tickling comedy show called Paap-O-Meter on Sony YAY! In the past, the channel took the onus of making summer plan for kids with their campaign called #whatsyoursummerplan by hosting new episodes and movies of KickO & Super Speedo and Honey Bunny ka Jholmaal....

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/arvind.jpg?itok=zSdWoVz1
Newsmakers on News18 India: Delhi Chief Minister Arvind Kejriwal interview on 4th June @8 PM

New Delhi: The national capital has been witnessing a significant surge in the number of COVID-19 cases, recently. As Delhi battles to contain the spread of the pandemic, Chief Minister Arvind Kejriwal will speak about the Government’s strategy to fight the virus while going ahead with phased...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Aditya%20Pittie_0.jpg?itok=qqgBARl8
I am passionate about building businesses that have scale: Aditya Pittie

From being a young man who had to Google about downlinking and uplinking and did not know how a satellite signal works a decade ago to an entrepreneur at the helm of a media conglomerate, IN10 Media Network and Pittie Group managing director Aditya Pittie has come a long way.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/zee.jpg?itok=oLeRaAYB
Zee South Cluster donates Rs 1.35 crore to daily-wage workers

MUMBAI: Zee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/go.jpg?itok=5a5TqwGa
Malaysia-based Astro woos Tamil diaspora with more HD content

Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required