Television

Tara exits general entertainment; to launch news, music channels

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/20/Zee%20Bangla.jpg?itok=I_pxCxGw

MUMBAI: Rathikant Basu-promoted Broadcast Worldwide is set to launch news and music channels on 21 February as its general entertainment channel Tara Bangla has decided to call it quits.

Tara News will replace Tara Bangla on the distribution space and will be uplinked from its existing VSNL facility. Tara Muzik, on the other hand, will temporarily uplink from Bangkok till it obtains the uplinking permission from the information and broadcasting ministry.

"We were already airing eight hours of news and current affairs programming on Tara Bangla. The experience will help us to launch a 24-hour news channel. There is a wide interest in news and there is no specific channel to cater to this growing audience," says Tara executive vice president and Tara News head Dr. Amit Chakraborty.

The exit of Broadcast Worldwide from the general entertainment space comes in the wake of stiff competition from rival channels like ETV Bangla, Alpha Bangla and Doordarshan's regional channel. Sun Network is also planning to launch Surjo in this segment.

"Soaps have become a costly proposition in the Bangla market. One episode costs us Rs 50,000 on an average. With this money, we can easily produce about five to six episodes of non-fiction progamming," says Chakraborty.

Broadcast Worldwide's decision is also aided by the fact that it had more success with its non-fiction programming. "Our core strength has been non-fiction programming. During the last five years, the channel has got its highest TRPs from non-fiction programmes," says Chakraborty.

Tara News will have hourly news bulletins throughout the day, punctuated by current affairs and other news-based programmes. Each news bulletin will be of thirty minutes duration. The focus will be on live programming with a daily dose of six to seven live current affairs shows. The channel will dish out live reports from the stock market.

The news channel segment in West Bengal is being eyed by major broadcasters. Star and Sahara are finalising their plans to enter the Bangla news market.

Tara Muzik will primarily be a music channel but will also air movies and telefilms. Broadcast Worldwide has acquired 50 movies and has a library of 100 telefilms. "We also have access to 350 movies and are producing eight telefilms a month," says Chakraborty.

The music channel, to be headed by Dr. Chhanda Guha, will also air live music contests and concerts. But this can happen only after the channel obtains clearance to uplink from India.

Tara has three studios in Kolkata, two of which will be utilised for the news channel. Tara will also be formally launching Radio Tara and the Tara Music label on 21 February.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/travel.jpg?itok=R0H1aNTr
Travelxp 4K announces its Denmark launch on Waoo

MUMBAI: Expanding its reach in European countries, Travelxp 4K strengthens its reach in the Scandinavian country, Denmark now. Starting 01 September 2019, Travelxp’s premium shows are available to the audience on Waoo TV on Channel number 134. Among the recent launches of Travelxp include the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/abhishek.jpg?itok=zPr4vWTp
Abhishek Dutta appointed as network head for Cartoon Network and POGO in South Asia

MUMBAI: Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/colors.jpg?itok=3yolvWub
Viacom18 launches Har Din Diwali campaign with exclusive pricing for COLORS & COLORS Kannada

Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.  In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/amazon.jpg?itok=ca4q-ezU
BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/barc.jpg?itok=06IbAd09
BARC week 40: No changes in Marathi and South GEC space

MUMBAI: In week 40 of BARC India ratings, no changes were observed in Marathi, Tamil, Telugu, Kannada and Malayalam space. In Bhojpuri space, Bhojpuri Cinema took the leading position and B4U which was leading last week has slipped to second position. In Bhojpuri space, Bhojpuri Cinema, B4U...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/spider.jpg?itok=wEvm7VUj
Explore the Spider-verse with the &pictures Hindi premiere of ‘Spider-Man: Into The Spider-Verse’ on 12th October at 8 pm

MUMBAI: Imagine, one morning you get up to discover that you have special powers like a superhero. Sounds interesting right! Well, similar is the story of a young lad Miles Morales who is stunned on finding out about his spider like abilities. But just when he thinks that he is the only one with...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/Zee.jpg?itok=pKLKs3DQ
Marking its 27th Anniversary, Zee announces attractive Festive Bonanza Offer on its leading entertainment channels

MUMBAI: The television industry has successfully managed to transition to the New Tariff Order (NTO) regime. Zee, as the leading television network of the country has collaborated extensively with industry players to ensure a smooth transition. To mark its 27th Anniversary, Zee has taken yet...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/2.jpg?itok=y-LjTNSW
BARC week 40: Star Plus slips to third position, SET continues to lead in urban market

In the week 40 of BARC India ratings, the leading Hindi GEC Star Plus slipped to third position, last week the channel was seen at second position but the channel continues to hold first position on pay platform. In the urban market, Sony Entertainment Television and Colors were seen at first and...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/star-india.jpg?itok=6GbY0IlJ
Star India announces festive offer for a-la-carte channels

In keeping with the festive spirit, Star India announces ‘Tyohar ka Upahar’, a promotional offer for its 16 a-la-carte channels including its popular channels -- Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV. The festive offer prices will be available with immediate effect.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories