Television

Report emphasises role of P2P Networks in video distribution

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/14/p2pn.jpg?itok=hO-HKb0p

MUMBAI: Peer2Peer (P2P) Networks mark a radical shift in the architecture and availability of broadcast video assets. It is also severely reducing competitive entry barriers for video distribution.

This is one of the key findings in Breakthroo's report- Broadcast TV and Broadband Video: Collision and Disruption. The UK based Breakthroo helps brands better identify and create digital products and services, assess opportunities and undertake bespoke research, in order to find new business growth.

The report examines the collision between broadcast TV and broadband video. The report makes sense of: what new - and potentially disruptive - innovations are at play for scheduling or distributing video; what it means for the existing value net structure and incumbents, how the competitive pressures are increasing; and what the shifting of time, place and media (via P2P) trends mean.

The report notes that by using P2P networks, both video creators/producers (that create and fund content) and content packagers (that commission and aggregate it) can reach and sell to end users directly. The former disintermediates the entire value web, while the later disintermediates traditional distributors.

However, instead of P2P being framed as an alternative to broadcast TV, it s more likely an augmentation, an additional route to market; albeit, one with the potential to disrupt a fragmenting TV viewing constituency. It will enable firms and amateurs alike to become asset creators/producers/distributors.

An increasing array of TV platforms and end devices affords users real diversity in how they choose to consume and/or create video.

The current state of broadband video: High-level convergence of media, telecoms and datacoms, where any TV/video service can be sent across any network (fixed/cellular/wireless), is fragmenting the distribution market. It is also increasing competition and speeding commoditisation.

Channel packagers have additional distribution options, creators can bypass packagers and distributors, and users have more video access and control (push, pull, P2P). Intelligent edge devices enable user generated video, and faster than real-time file distribution via efficient, swarming P2P networks; further augmenting millions of concurrent P2P users. Residential gateways that control data access and services, and multi-purpose flat-panel displays, are the eye of the home environment storm between multiple markets.

Meanwhile the broadcast value net will continue to grow. It will feature far more segments and increased complexity, from iTV to IPTV, from channel packagers to distributors. New entrants and substitutes will threaten incumbent business models and put aggressive pressure on margins, and innovative new products they diffuse into markets will change technology performance dimensions and customer buying criteria.

Firms will need to embrace new offerings in order to find new growth and remain competitive. They will have to explore ever more niche content demands, i.e. look to the margins, to aggregate higher volume, more personal, smaller transactions.

P2P will enable new firms to threaten distributors which fail to compete on content granularity, volume of sources, and cost. The ability to media shift may be one characteristic customers use in adopting P2P-based video services. New P2P video distributors will force the broadcast value net structure to expand, and increasing competition margin pressure.

As sustaining innovations,digital video recording systems will reside within incumbent services or as augmented features of STBs, online video on demand providers, etc. Commoditisation of basic features will be accelerated by multiple, competing value players rushing to diffuse them. This will force some players towards evolved features, premium markets, and modularisation of previously interdependent interfaces within the value net.

Freeing users from the TV/home constraint will be achieved with place shifting solutions via streams, downloads and device transfers. Adoption characteristics will differ to iTunes/iPod, as video place shifting requires a users total attention, most appropriate for nomadic scenarios; of which a manifestation may be a preference for short  bite size video clips. End-to-end systems with rich content libraries may prove difficult to negotiate and offer.

Media shifting and P2P blur the professional/amateur divide, making possible point-to-point distribution of video content and user-generated videos. In combination with the explosive popularity of blogging, syndication, and long tail economic models, will create a virtuous circle. Video professionals and niche markets now have a viable distribution alternative to broadcast, providing them with a direct sales route and zero costs.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/deep.jpg?itok=s3_dwGCk
Enterr10 Media appoints Deep Drona as COO

MUMBAI: Enterr10 Media has appointed Deep Drona as the COO. In his new role, Drona will report directly to Enterr10 MD Manish Singhal. As the COO, he will be responsible for the overall growth of the organisation. Also in the portfolio are Enterr10 Movies and Bhojpuri Cinema. Drona aims to bring in...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/dsport.jpg?itok=Nkt-Gsov
DSport to telecast Davis Cup world group qualifier between India and Croatia

MUMBAI: Discovery India’s sports channel DSport will broadcast Davis Cup World Group Qualifier between India and Croatia live, which is scheduled to play on 06-07 March 2020 from 7:30 pm onwards. India now faces world number two Croatia for the qualifiers after routing Pakistan 4-0 in November last...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/andprive.jpg?itok=W5kd_ySk
&PrivéHD to premiere ‘The White Crow’ on 22 Feb

MUMBAI: In 1961 Soviet Union, where artists were kept behind iron curtains, it took one man to break through the shackles and seek freedom. Rudolf Nureyev is not just any other name but a sensation from the 20th century who dared to be different. A nonconformist for his time and a ‘white crow’ for...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/tam_0.jpg?itok=trgSWYg4
COLORS Tamil celebrates two years

CHENNAI: COLORS Tamil, Viacom18’s first Tamil GEC, has celebrated two years of entertaining Tamil Nadu.  Known for its marquee shows such as Kodeeswari, a first-of its kind all-women version of Kaun Banega Crorepati, reality shows Kalla Petti and Singing Stars, and popular fiction shows like...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/cartoon.jpg?itok=owR4-94Y
Cosmos-Maya to co-produce animated movie 'Dogtanian and the Three Muskehounds' with Apolo Films

Leading India and Singapore-based animation studio Cosmos-Maya is making its first foray into animated feature films, partnering with Spanish independent Apolo Films to co-produce Dogtanian and the Three Muskehounds, an adaptation of the classic tale of ‘The Three Musketeers’.

Television TV Shows Animation
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/cont.jpg?itok=2A7sxv4S
'Khatron Ke Khiladi' S10 heads to Bulgaria for new thrills

After the success of Bigg Boss season 13, Colors is all set to replace it with Khatron Ke Khiladi season 10 from 22 February at 9 pm. Last year the show garnered around 222 million viewership throughout its journey on the channel and it was the biggest reality show in FY 19 for Colors. 

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/CRICKET.jpg?itok=ItE9SFWs
Summer of IPL and a bonanza for the TV

In Shaktigarh, a small town, on the outskirts of Burdwan, West Bengal, Ranjan Basu settles down in front of his TV set in his living room. It is all quiet outside, except for the chirping of crickets, as dusk settles. He picks up the TV remote, his finger pressed on the power button as his heart...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/abp.jpg?itok=49hecKB7
ABP News Network conducts ‘Asmita Sanman Puraskar 2020’ in Gujarat

MUMBAI: Asmita Sanman Puraskar 2020 – an initiative by ABP News Network’s Gujarati news channel ABP Asmita, to facilitate the successful figures from different walks of life, who carved their presence across the state and the nation. ABP Asmita’s aim was to recognise iconic Gujaratis, who have made...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/relaince.jpg?itok=77kaSyBD
Reliance Big Synergy’s fiction series Heer Ranjha & Kamli Ishq Di garner top two slots on Zee Punjabi

MUMBAI: Reliance Big Synergy's journey in fiction content got another distinction with its two daily shows Kamli Ishq Di and Heer Ranjha garnering the top two slots on the new Punjabi language channel Zee Punjabi. Zee Punjabi has now made history with the biggest ever GEC launch. In the first week...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories