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Sun plans simultaneous launch of gameshow on network GECs

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MUMBAI: Last Month, Sun Network launched a gameshow Thanga Vettai (Gold Hunt) on Sun TV to counter a probable onslaught from the Tamil version of KBC 2, launched on Vijay TV. Now, buoyed by the initial response, the network is producing the show for its Telugu, Kannada and Malayalam General Entertainment Channels (GEC).

"Thanga Vettai has brought us impressive ratings, according to the latest Tam data. Now we have decided to use the same format for our Telugu, Kannada and Malayalam entertainment channels. Radaan Mediaworks, the original producer of the show in Tamil, will be the producing the show for the other network channels also. We are planning a late December / early January launch," Sun Network vice president Hansraj Saxena told indiantelevision.com.

Sun has also roped in popular film personalities from the respective regions to anchor the show. While Radaan Mediaworks promoter Radhika herself will anchor the gameshow for Gemini TV in Telugu, Malayalam actress Urvashi will handle the responsibility for Surya TV. In Kannada, actress Sruthi has been roped in to anchor the show for Udaya TV.

Thanga Vettai on Sun TV is anchored by South Indian actress Ramya Krishnan, is placed in the weekend slot at 9-10pm on Saturday & Sunday. According to Saxena, the same time slot will be used for the other network channels also. The Thanga Vettai format has a team comprising five members vying for a chunk of gold.

Quoting Tam data, Saxena claimed that Thanga Vettai beat competition by recording some impressive ratings in the Tamil Nadu and Chennai markets. He said, in the CS4+ all women category, the gameshow recorded a rating of 30 TVR on an average.

 

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