Television

Disney delivers theatre-quality video content of 'Narnia' to video-enabled iPods and PCs

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/31/Disney_0.jpg?itok=3xNbe7Hm

MUMBAI: Buena Vista Pictures Marketing, a unit of the Walt Disney Studios announced the availability of full- screen, theatrical-quality video content from Walt Disney Pictures/Walden Media's The Chronicles of Narnia: The Lion, The Witch and The Wardrobe directly to the PCs and video-enabled iPods of movie fans.

Using a broadband video software platform from Maven Networks, Disney launched The Narnia Full-Screen Experience. The Internet channel, available on the film's official website, narnia.com, allows broadband consumers to receive trailers, clips, behind-the-scenes segments, interviews, and other film content to their laptops or PCs in unmatched theatrical quality.

For consumers who enjoy "on the go" viewing options, the Maven software allows them to receive trailers and clips that are automatically downloaded and synchronized directly to their video-enabled iPods.

With this initiative, Disney becomes the first film studio to publish promotional campaigns to video-enabled iPods. With video consumption rapidly on the rise online and through Internet-enabled devices, Maven's software allows Disney to deliver and manage its video content in a single package, optimally encoded and formatted for iPod, PC and TV viewing. Other video solutions only provide video optimised for a single device or require content owners to pre-select formats and download content independently and multiple times.

"The Narnia Full-Screen Experience ushers in an exciting, cutting-edge way of delivering movie materials to audiences. The Maven application allows movie fans at home to see trailers and clips the way they should be seen, in the highest theatrical quality possible. With the tremendous amount of interest we've already seen for 'The Chronicles of Narnia,' we felt this was the perfect opportunity to partner with Maven, as there is no better application to showcase the scope and grandeur of the movie," said Buena Vista Pictures Marketing senior vice president publicity Dennis Rice.

"Consumers are watching videos online anywhere, anytime they want, and want access to the same content on all of their entertainment devices. We're proud to partner with Disney in making highest-quality content available to video-enabled iPods and PCs, and in helping them market their film content to meet changing consumer viewing habits," said Maven Networks CEO Hilmi Ozguc.

Maven Networks' broadband video software platform powers the online experience of film studios, media companies and marketers who seek rich user experience in an era when consumers spend more of their media time online. Once installed, the Narnia channel automatically checks for content updates, and will also offer a range of interactive options, including the ability to send to a friend, check for movie times and purchase tickets.

Directed by Andrew Adamson and produced by Academy Award-winning producer Mark Johnson, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe is one of the most highly anticipated movies of the year, and is scheduled to release worldwide on 9 December.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/ipl.jpg?itok=3A0Srzdl
IPL governing council clears UAE as venue; Vivo as sponsor

So, the Indian Premier League is moving to the UAE after all. All that it awaits is the official government go-ahead, which is likely to come in the next couple of days or so.  The IPL’s governing council green signaled the holding of the world’s most premium cricket tournament in the UAE on Sunday...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/pepsi.jpg?itok=P6z4WZUs
IPL, festive season expected to push up ad rev for GECs

After almost four months of hiatus, advertising spend is slowly inching up on TV, especially GECs, which saw shows resume some weeks ago. Experts suggest that whenever consumer behaviour sees a shift, advertising spends have also adjusted.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/shoot.jpg?itok=ng6zGiq_
TV actors on resuming work and challenges faced while shooting

Now that most shows have resumed on TV, the entertainment is back on. However, the new experience of shooting is something that even actors are getting used to. While Kumkum Bhagya’s Mugdha Chaphekar is excited to meet her unit and the cast after three months.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/jamesmurdoch800x800.jpg?itok=-WVMXLZn
James Murdoch resigns from News Corp board

MUMBAI: Truly, a saga has come to an end. James Murdoch once considered to be the successor to Rupert Murdoch has resigned from the News Corp board yesterday. James, who helped his father build his Asian empire under Star TV and later at 20th Century Fox and then Fox, was associated with his...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Romil%20Ramgarhia.jpg?itok=I4QrPiF4
BARC India COO Romil Ramgarhia resigns

NEW DELHI: BARC India COO Romil Ramgarhia has decided to move on from the ratings provider. He joined the organisation in 2014 as a chief business officer and was elevated to COO role about two years back. “Romil Ramgarhia has resigned from the services of BARC India effective 31 July 2020,” shared...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/abp_0.jpg?itok=fSy4DOMo
ABP Network to shift from FTA to pay

KOLKATA: The news network which recently decided to reposition its brand identity from ABP News Network to ABP Network is also bringing a change to its business model. ABP Network chief executive officer Avinash Pandey said that the network will soon go pay from its current free-to-air (FTA) model.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/bigga.jpg?itok=8I7F4CYb
BIG Ganga brings Kajri Utsav, a perfect culmination to its Saawan Celebration

Adding to the abundance of festivities ever-present in August, BIG Ganga, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, is leaving no stone unturned in bringing the celebrations right to the doorsteps of its audience....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/zeee24.jpg?itok=Bpl0Dvpg
ZEE 24 Kalak Leads Gujarati News Genre

The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/shemaroo.jpg?itok=PBUeB4fJ
Shemaroo op revenue down due to COVID2019 impact

Indian content creator, aggregator distributor, specifically in the media and entertainment industry and now television broadcaster, Shemaroo  Entertainment Ltd (Shemaroo) reported 39.7 percent drop in consolidated operating revenue at Rs 86.2 crore for the quarter ended 30 June 2020.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required