Television

×

×

Atul Phadnis quits Tam; launches Media e2e

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/30/TAM%20Media%20Research.jpg?itok=b_-GDfoq

MUMBAI: Tam India vice president Atul Phadnis has put in his papers at the agency. He is launching a strategic media studies group called Media e2e that aims at understanding return on investment (ROI) in the media business, strategic media planning, media management and broadcast management.

Media e2e, wherein e2e stands for exposure to engagement, will work in the developmental and educational space in the broadcasting industry.

Speaking to Indiantelevision.com, Phadnis said, "We are in the process of developing tools for broadcasters and direct-to-home (DTH) companies. The tool for broadcasters will be an advanced business tool application for top channel executives that will aid them in efficiency and profitability measurement at various levels."

The system for DTH companies, on the other hand, is still in the developmental stage. "We are looking at being the front-runners of providing educational exercises and becoming an educational resource pursuing advanced media techniques within the sector," Phadnis added.  

Phadnis will, at the same time, continue to work closely with Tam to develop educational activities and new systems.

When queried as to what prompted him to turn entrepreneur, Phadnis said, "There are a host of changes taking place within our industry with the coming in of multiple delivery platforms. In this dynamic scenario, there was a need to try something new that would help the industry at large."

Phadnis is in talks with a couple of senior professionals in the industry who are expected to come on board as partners. However, nothing has been finalised as yet. A team of analysts and software professionals are already on board.

Phadnis started his career with Rediffusion-DY&R (now TME) in media planning and later joined HTA (now Mindshare). Phadnis then moved on to Starcom Worldwide, where he was instrumental in launching Starcom Digital. Post that he joined Tam Media Research and was looking after S-Group and AdEx India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/zee.jpg?itok=Jl1T2vu8
Zee Cinemalu's rural focus and Telugu movie popularity

Zee Cinemalu, the Telugu movie channel from the Zee stable, launched in 2016 has made massive strides in viewership in one of the most cluttered regional markets of India. It has moved from 107 GRPs in FY17 to 244 GRPs in FY20 in the urban market, according to data shared by the channel.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/pone.jpg?itok=PiPLuKsc
PhonePe goes live across over 1 million offline stores in Delhi-NCR

MUMBAI: PhonePe, India’s fastest growing payments platform today announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe’s phenomenal acceptance across large organised retail stores as well as small and mid-size...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/cnbc.jpg?itok=pXhWBabk
CNBC-TV18 looks for the Environmental Superheroes; Collaborates with Afroz Shah Foundation for a cleanliness drive

MUMBAI: In a bid to contribute towards the betterment of the society, CNBC-TV18, a market leader in the English business news genre, undertook a noble initiative against marine pollution and litter in association with popular environmental activist - Afroz Shah and his foundation. The collaboration...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/epic.jpg?itok=EMSygWVT
Regiment Diaries Returns with Season 2 on EPIC Channel

MUMBAI: EPIC Channel, the country’s only India-centric Hindi language infotainment channel announced the second season for its marquee show ‘Regiment Diaries’. Season one of the TV series took viewers behind the heavily guarded gates of thirteen army regimental centers where soldiers – both serving...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/VIvek.jpg?itok=pI-s2xOp
Romedy Now steps into a new avatar, undergoes a brand refresh

MUMBAI: Romedy Now, India’s No.1 English Entertainment channel has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/thomas.jpg?itok=IcUHmAfo
Thomas Cook India launches ‘Undiscovered Antarctica’ in association with National Geographic Expeditions

MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has launched ‘Undiscovered Antarctica’ a group tour package, in association with National Geographic Expeditions. Set to indulge India’s growing base of discerning travellers, the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/romedy.jpg?itok=Axokxon9
Romedy Now unveils its first original show The Love Laugh Live

MUMBAI: Romedy Now has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/comedy.jpg?itok=50zFjVAI
The one where Comedy Central India celebrates the 25th anniversary of friends

MUMBAI: Marking the milestone 25th anniversary of Friends, Comedy Central India is creating an unforgettable fan experience to celebrate one of the most-watched show on television history. As Janice would say “Oh. My. God!”  It’s been a quarter of a century since we first watched Rachel enter...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/flix.jpg?itok=xk4ENhr1
What do you do, when you find a corpse roaming your corridors? Find out as &flix premieres The Possession of Hannah Grace

MUMBAI: Imagine if you are in a morgue working the night shift, you hear the door knock and you’re the only one on duty; creepy, right? &flix, the destination for the biggest Hollywood hits, brings you yet another nail-biting horror movie. Get ready to lose all control as the channel premiers...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories