MTV celebrates launch of MTV Base in South Africa

MUMBAI: MTV celebrated the launch of its 100th channel worldwide and also MTV's first ever African music channel - MTV Base - in South Africa yesterday.

Against the dramatic Johannesburg night skyline, the music of Will Smith and DJ Jazzy Jeff, Ludacris, Lebo Mathosa, Mandoza, Seun Kuti and Fela's Egypt 80 Band, and Skwatta Kamp held the crowd of music fans spellbound.

"MTV Base as the company's 100th channel is the most anticipated launch in our history - it's our first dedicated African service and takes MTV's global footprint to every region of the world," said MTV Networks International president Bill Roedy.

"MTV Base celebrates the diversity of vibrant music culture across Africa, while offering rich, creative inspiration for MTV's global network," he further added.

Performed on a custom-built set at the Ster Kinekor Top Star Drive In, a spectacular site overlooking the city of Johannesburg, the MTV base 100th live concert was devised as a tribute to the international and African artists loved by the young, African audience, mixing rap with the kwaito rhythyms of Mathosa and Mandoza and Kuti's pounding Afrobeat.

Kicking off the night was Seun Anikyulapo Kuti, emerging from the shadows of his legendary late father, Fela Kuti, to give a stunning performance featuring powerful vocals, funky saxophone solos and frenetic dance. Mind-blowing sets from South African sensations Lebo Mathosa and Mandoza followed, with uplifting kwaito beats and stirring melodies.

Ludacris wowed the crowed with a pounding performance characterised by his trademark energy and raw lyrics, with South African hip hop stars Skwatta Kamp joining him on stage for an electrifying collaboration.

Commenting on the launch of MTV's first African music channel, the Atlanta-born hip hop artist summed up the launch of Africa's first MTV channel as 'a historic moment'.

Will Smith made a dramatic entrance on a throne, flanked by a throng of sizzling dancers. Backed by DJ Jazzy Jeff, his electrifying performance featured pyrotechnics, drummers and a state of the art light show. His set, which featured tracks from his new album Lost and Found as well as hits from his long recording career, commenced with a triumphant entry to The Champ Is Here, followed by popular tracks, Men In Black, Jiggy With It and Summertime.

Smith's performance was punctuated with a specially recorded message from former President of South Africa, Nelson Mandela, taped at a meeting between Smith and Mandela on 19 April 2005.

Latest Reads
Sony BBC Earth to premiere ‘Serengeti II’ on 18 October

Mumbai: Sony BBC Earth is set to air “Serengeti II” on 18 October at 9 p.m, from Monday to Friday. Narrated by Academy Award-winning actress of "Star Wars" and "Black Panther" fame Lupita Nyong'o and Produced by John Downer and Simon Fuller, the show captures the dramatic and emotionally...

Television TV Channels Viewership
Sun TV Network launches Marathi GEC Sun Marathi

Mumbai: Sun TV Network has launched its Marathi general entertainment channel (GEC) Sun Marathi on 17 October. The channel’s tagline is ‘sohala natyancha’ which translates to ‘celebrating relationships.’ The channel has announced three hours of original programming with six shows starting from 6:30...

Television TV Channels Regional
Sun TV regains top spot in week 40: Barc

Mumbai: Garnering weekly AMAs of 2844.59 (‘000s), Sun TV emerged as the most viewed channel in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021). The Tamil GEC replaced Star Plus which had been ruling the position for the past two weeks. Star Plus slipped to the second spot...

Television TV Channels Viewership
Audiences have replaced slots as the new language of transaction: Kantar’s Puneet Avasthi

Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US.

Television TV Channels Viewership
Hollywood averts massive strike by film and TV workers

The International Alliance of Theatrical Stage Employees (IATSE), the union which represents film and television crew members throughout North America, and the Alliance of Motion Picture and Television Producers (AMPTP), have reached an agreement on a new three-year contract averting a major strike...

Television TV Channels Viewership
Disney Star India likely to exit English GEC space

Mumbai: Disney Star India is likely to phase out its English general entertainment channels Star World, Star World HD, and Star World Premiere HD, as per details in its reference interconnection offer (RIO) published on 15 October.

Television TV Channels Kids
NTO 2.0: Zeel announces new a-la-carte channel and bouquet pricing

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has released its new a-la-carte channel and bouquet pricing in line with the Bombay high court order dated 30 June 2021 with regard to new tariff order (NTO) 2.0. “The said pricing is being released without prejudice to Zeel’s rights and contentions...

Television TV Channels GECs
Cartoon Network, Pogo unveil content lineup for Oct-Nov

Mumbai: Kid’s entertainment channels Pogo and Cartoon Network have unveiled their special lineup of shows to be aired during the festive months of October and November.

Television TV Channels Kids
'Sa Re Ga Ma Pa' returns with new season on Zee TV

Mumbai: Following the success of "Sa Re Ga Ma Pa Li'l Champs" last year, Zee TV has announced the return of its longest-running singing reality show, "Sa Re Ga Ma Pa," starting 16 October, every Saturday and Sunday at 9 p.m.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required