Television

Net's the fav spot for info on soaps: study

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/26/broadband.jpg?itok=gy-VgBdf

MUMBAI: It seems like viewers want to learn more about their favourite TV programmes on the Web. People are using the Internet to find out about their special shows - the plot and characters - says a report by Yahoo! and Mediaedge:cia.

Using the Web in this way--dubbed "media meshing" by the report-"fulfills a need to become more deeply involved with hobbies, interests or stories that kindle passionate involvement," states the report.

The study, "It's a Broadband Life", says that about four out of 10 viewers with broadband connections look up websites for information TV programming. The study, undertaken by Forrester Research, covered 3,207 adult consumers in the US and another firm HeadlightVision conducted interviews in 17 households.

Interestingly, websites mentioned in TV ads are then looked up by a whopping 34 per cent of broadband users. And 18 per cent, or one in five viewers, take part in online TV polls and 11 per cent go online to learn about characters in a show.

Wired broadband users account for 50 per cent of Internet hits while dial-up connections are lower at 43 per cent. Though wireless broadband users only account for 8 per cent of the traffic, the number is rising says, the report.

An important distinction between broadband and dial-up users is that the former spend an average of 6.2 more hours online each month at home than dial-up users. Broadband users also view an average of 2,330 pages each month at home--almost twice as many pages as the 1,217 views by dial-up users.

"Broadband really transformed users' experiences," said vice president-category development at Yahoo! Beth-Ann Eason. "When you have broadband, you're more likely to pursue a greater depth of knowledge around a particular topic," she said.

Broadband users are more likely to engage in a wide variety of online activity, including downloading videos, sharing photos, publishing Web pages and participating in online dating, than are dial-up users, according to the report.

Online buying is a hot activity with broadband users. Sixty-eight per cent of respondents with wireless broadband and 49 per cent of those with wired broadband report regularly making purchases on the Internet, compared to 38 per cent of those on a dial-up connection.

Additionally, consumers who go online via broadband are five times more likely than dial-up users to access more than one type of media simultaneously.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/16/today.jpg?itok=JaupdwxR
India Today Group Digital is the No. 1 Destination for General News Consumption

India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/kodeshwari.jpg?itok=e8x5J5dX
Colors Tamil ropes in six sponsors for ‘Kodeeswari’; premiere on Dec 23

MUMBAI: Colors Tamil and Studio Next are all set to premiere the all-women edition of ‘Kodeeswari’ from December 23 at 8 pm onwards every Monday to Friday. The show has also roped in brands like Nippon Paint, Arun Excello and RIN along with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/trrr.jpg?itok=SUvTvELe
Trivago back as top brand in BARC week 49 ranking

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019 The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/sonysab.jpg?itok=5cXCEEkr
Sony SAB brings ‘Khushiyon Wala New Year’ contest for viewers

MUMBAI: Sony SAB has been spreading happiness all across the country. Based on its deep understanding of the pulse of real India, Sony SAB, one of the leading Hindi General Entertainment Channels in India, has steadily created a niche for itself through captivating shows and characters, all geared...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/cnn.jpg?itok=nfqNQUQd
CNN-News18 brings eighth edition of talk show ‘The Bollywood Roundtables' with Rajeev Masand

MUMBAI: CNN-News18 will telecast the eighth edition of its award winning talk show ‘The Bollywood Roundtables’. Hosted by the Entertainment Editor and renowned critic Rajeev Masand, the show is a year-end omnibus on bollywood and features India’s finest filmmakers, actors and artists who are behind...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/star_sport.jpg?itok=-cCxKmKi
Star Sports announces special programming for Vivo IPL 2020 player auction

Mumbai: After a successful and nail-biting vivo IPL 2019, the much-awaited cricketing tournament of the year is back with the auctions. Star Sports, India’s leading sports broadcaster and global rights holder of the vivo IPL has planned unmatched viewing experience for fans, that includes live...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/balveer.jpg?itok=ulTqKKWA
Sony SAB's Baalveer ranks 7th on Google’s most searched TV shows in 2019

MUMBAI: Sony SAB’s fantasy drama ‘Baalveer’ which has captured the imagination of audiences across the country with its fascinating storyline, has also earned the distinction of being named as the most searched Indian television show across the world according to Google’s annual trends report ‘Year...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/movies.jpg?itok=Gz-msgal
Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

MUMBAI: Movies NOW, Home to Superheroes announces the 7 th  season ofits marquee property, 100 Mania. In its new season, a lineup of 100 mega blockbuster films has been curated, giving viewers #100Reasons Why they don’t want to miss the best of Hollywood titles and win unmatched prizes.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/star_0.jpg?itok=6ZASOgiP
K Madhavan to head all Star TV businesses; Uday takes charge of Hotstar

MUMBAI: Ten years ago when Uday Shankar was looking for a professional to be his deputy in Star India, he looked outside and roped in Sanjay Gupta a long term Hindustan Lever professional. Circa 2019,  Shankar did not look for an external executive to replace Gupta who is slated to move onto Google...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories