Television

Hungama TV banking on movies, four driver shows

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/19/hungama%20tv.jpg?itok=nmd6LDKp

MUMBAI: United Home Entertainment has acquired telecast rights to 40 movies for kids channel Hungama TV at over Rs 10 million.



"The average acquisition cost is Rs 2.5 lakh (Rs 250,000) per movie," said UTV chief executive officer Ronnie Screwvala on the sidelines of the media briefing announcing the launch of Hungama TV.



The acquisition is from international production houses such as Hit Entertainment, Cookie Jar Entertainment, Pyramids Entertainment, Beyond Films, Nirvana, and Australian Children Trust Federation. Talks are also on to buy rights for children movies from Indian production houses.



Hungama TV will show a movie every day at 9 pm. "Kids movies are not regularly on Indian television. It will play an important role for us. We are targeting these movies at family viewing along with the kids," said Hungama TV chief operating officer Purnendu Bose.



A Tamil language feed will be "launched on the 90th day as it is the second biggest TV market after Hindi. Hungama TV expects to reach 30 million cable and satellite TV homes within four weeks of launch.



Hungama TV is scheduled to kick off on 26 September with a UTV-produced show called Tiger. The channel, however, is yet to get clearance from the Indian government. As of 3:30 pm today, according to an official in the I&B ministry, Hungama's application was still being processed as a clearance from the home ministry had not yet arrived. But the official termed such clearances as routine and expressed the hope that it could be completed in a few days time.



Hungama TV, which will start with 22 shows that will make up eight hours of original content, has four driver shows in Full Toss, Gol Gol Gullam, Noddy Aur Daddy and Kaarthika. Gol Gol Gullam, a game show, that will air Monday to Wednesday at 5 pm. The show is produced by UTV, which will be churning out approximately 30 per cent of the total programming content for Hungama TV.



Hungama TV is a mainline broadcasting channel in the general entertainment space in the age group 4-14 years, said Screwvala. The segment Chattar Pattar Hour is targeted at pre-schoolers while Halla Gulla Hour (5 pm - 6 pm) is targeted at the 10-14-year-olds. Non-Stop Dhamaka and Ulta Pulta Club will feature live action game shows, comedy, science fiction and adventures.



Production house Roots & Wings is doing the show Loomba while another show Paowan will be produced by three houses - Mahrrushk Ikh, Media Track and Creative Eye.



Noddy and Daddy, a comedy show, will air from Monday to Tuesday at 7 pm. The show is produced by Garima Productions. The show Kaarthika is produced by Balaji Telefilms.



Full Toss, an inter-school cricket match show shot in the studio, will air from Thursday to Saturday at 5 pm. The show will feature Indian players as the captain of the various school teams.



Commenting on the channel's prime band, Bose said: "Since the TG is pre-schoolers and secondary school children, the shows are executed in such a manner that it appeals to the whole family as India is mostly a single TV-home country."



The marketing campaign, which is currently underway, reaches out to 2,000 schools across 15 cities and approximately 2.2 million school kids are being targeted. Besides schools, the multimedia campaign is also encircled through television, radio and outdoors such as hoardings and bus shelters.



Another marketing initiative stunt, Hungama nimbu pani, was conducted in playgrounds across Mumbai for three days at 10 locations. Car stickers are also being utilised to spread the message of the channel's launch date.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/pbl.jpg?itok=s7eZgLhG
Why the Premier Badminton League looks promising

MUMBAI: There was a time not so long ago when India was just a one-trick pony as far as sport is concerned. And we all know what that game is: cricket. Recently a clutch of new sports have been getting a shot in the arm: kabaddi, soccer, basketball and of course badminton.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/Essel-Group.jpg?itok=hJKdD3CE
Essel Group to sell 16.5% stake in ZEEL to repay loan obligations

Debt-ridden Essel Group  is planning to sell a 16.5 per cent stake in its flagship property  Zee Entertainment Enterprises Ltd (ZEEL) to financial investors to clear off its massive debt. After this transaction, Essel Group’s overall holdings in ZEEL will be five per cent, as mentioned in a...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/zee.jpg?itok=6XvSfXZe
OFI Global China Fund to buy further 2.3 per cent stake in ZEEL

MUMBAI: Essel group is planning to sell 16.5 per cent stake in its flagship property Zee Entertainment Enterprises Limited (ZEEL) to financial investors, of which 2.3 per cent will be sold to OFI Global China Fund -- which already holds 8.7 per cent stake in the media company.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/star.jpg?itok=OmLea1DV
Star Sports returns with third edition-'Clash Of Baddies'

With an increase in awareness and interest for Badminton in India, Premier Badminton League today is perceived to be a successful sports league which has improved the standards of Badminton. As per the BARC results the league has witnessed and incredible growth of 280% in reach from Season 1 to...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/saam.jpg?itok=-CYBIw0y
Saam TV News receives the prestigious YouTube Gold Play Button

MUMBAI: The prestigious ‘Gold Play Button’ bestowed by YouTube recognises Saam TV News as the fastest-growing digital channel in the news and information category. Earlier this month, the YouTube channel by the Marathi news channelSaam TV, crossed one-million subscriber-mark on the video platform.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/Chrome_800.jpg?itok=sw2uHBAc
Kids genre becomes top gainer in Chrome DM week 46

Kids genre has become the top gainer in week 46 of Chrome Data Analytics and Media data. The genre grew by 5.02 per cent. In this genre, Discovery Kids channel gained the highest OTS with 89.9 per cent in all India 1lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/zeel.jpg?itok=NPI2s0YG
ZEE and Helo App crafts in partnership

MUMBAI: Delivering on its promise of meeting brand objectives by  providing solutions with exceptional incremental value to its clients through a platform agnostic approach, the Content & Partnerships vertical of Zee Entertainment Enterprises  Ltd (ZEEL) has taken brand solutions to newer...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/eros.jpg?itok=jtFJVsw5
Eros Now announces collaboration with YouTube Music

MUMBAI: Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube Music in India to introduce a special subscription package at INR 99 for 90 days for new users of YouTube Music Premium subscription. The...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/tv18.jpg?itok=5dv8ymSB
FYI TV18 reveals the secrets and stories behind the ‘Recipes That Made Me’

MUMBAI: FYI TV18 presents a series dedicated to the legacy of food and the power it holds in all our lives. ‘Recipes That Made Me’ has UK-based Chef and Restauranteur Nisha Katona travelling around the UK, meeting diaspora from India, Bangladesh, Pakistan and Sri Lanka. She meets passionate home...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories