Resources

Disney revs for India, China may take time: Iger

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/resources-images/2015/12/23/Untitled-1.jpg?itok=qVCOKIrb

MUMBAI: Even as Walt Disney is working overtime to have everything in place for what now looks increasingly like a year-end coming out party for its three channels in India, the going is not quite so smooth in neighbouring China.



The timeline of the launch of Disney in India appears to have been advanced to the year-end (December-January) instead of the March-April timeline that was earlier being talked about.



Additionally, the three channels that will be launching are also now clear. The Disney Channel will be the flagship. Alongside it are Toon Disney (to directly take on Cartoon Network) and Playhouse Disney (for pre-schoolers).



And what of the localised version of ABC, which German business daily Handelsblatt had quoted David Hulbert, president Walt Disney Television International, as saying would definitely happen within a year?



The thinking appears to be that with three well entrenched players in Star, Sony and Zee having pretty much carved out most of the ad pickings in the Hindi general entertainment space, that is an idea that can wait.



Meanwhile, regulatory hurdles to starting a television channel in Guangdong may mean a Disney channel in China isn't imminent, Disney president Robert Iger has been quoted in media reports as saying.



Guangdong is the most open media market in China and has a population of 86 million.



Rivals Viacom and Newscorp are ahead of Disney as far as China ventures are concerned. Viacom expects to launch ventures in Beijing and Shanghai in the near future while Phoenix Satellite Television, 38 per cent owned by News Corp, broadcasts into China from the SAR.



Iger has been quoted as saying in London on 29 September that Disney plans to expand its television presence in China, India and Europe as part of an effort to extend the Disney brand and drive growth in its movie, DVD, theme park and other businesses. The company will start a TV channel in India next year, Iger said.



DISTRIBUTION STILL THE BIG QUESTION



That Disney India has been on an aggressive recruitment drive to shore up its team ahead of the launch of its three channels is well known. But the ad that appeared in a leading pink paper on Tuesday certainly raises some queries.



While the ad Disney placed seeks suitable candidates for the full gamut of channel activities - distribution, ad sales, programming, S&P, legal and finance - the focus was clearly on distribution.



Disney is looking for an India distribution head as well as regional heads (east, west, south, north) who will report to the national head.



It may be just a coincidence, but the attention of indiantelevision.com had been drawn to this very fact earlier by the distribution head of a channel. According to him, this could well point to the possibility of Disney not hitching on to any platform but going it alone the way the just launched Times Group channel Zoom has chosen to do.



What did lend some substance to this thesis were of course the recent recommendations issued by broadcast regulator Trai suggesting that all new pay channels should not be packaged as part of an existing bouquet but should be priced separately.



If implemented, what this would do is remove any advantage that a strong platform will provide a new channel.



Of course, it could also be simply that Disney head Rajat Jain believes that whether on a platform or otherwise, a dedicated distribution team is essential to have a clear handle on the exact status of the channel/s on the distribution front. Having come from Sony, he would obviously be aware of the how NDTV's channels only picked up after a dedicated distribution team was set up by Dr Prannoy Roy's network to push the two channels.



For the record, though there is still no official word on the matter, the industry expectation still is that it will be the Star Network wagon that Disney hitches its distribution fortunes to.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/games.jpg?itok=x2x5UHVe
India’s Digital Revolution and the State of Online Gaming

Indian online gaming has come of age, and its popularity across the age spectrum means this is no longer viewed as childish play. Influenced by the rapid development of technology, the availability of online games, and a higher gross per capita, a gaming class has been firmly established in India.

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/magic_mops.jpg?itok=WHpskyHF
HOW TO USE MAGIC MOPS FOR CLEANING YOUR HOME AND OFFICE

The days are gone when you needed to mop your home floor by kneeling with one hand holding a bucket of water and the other hand holding a mop. Also, such tedious mopping task would lead to problems of knee and back pain. So, what to do? Due to such a problem, you cannot stop mopping! Keeping our...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/18/online.jpg?itok=QMIu15ZH
How to Host a Holi Card Party That Your Friends Will Love?

Host a Holi Party with spectacular card games with a desi touch for your family! Read this article for tips and tricks on how to throw your best party yet! Holi is a festival where people forget bitter past and come together to celebrate and love each other. It is a festival of positive vibes,...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/17/e3.jpg?itok=krcrZNvc
E3 2020 Cancelled: Organizers Looking at Alternative Options to Continue Event

Electronic Entertainment Expo or E3 2020, the biggest gaming event of the world has been cancelled, to the disappointment of gaming fans and supporters. However, it has a good reason following the coronavirus outbreak. Canceling the event will ensure the safety of every one given that COVID-19 is...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/17/coorna.jpg?itok=XzCDqWWT
How the 2019 Coronavirus has Affected the Sports Industry

The coronavirus is now declared as a pandemic by the World Health Organization. Currently, there are now over 140,000 cases related to this. The virus has also caused over 5,000 fatalities. It has already spread to over 100 countries.

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/12/teenpatti.jpg?itok=nj4vXgr_
Teen Patti Is More Popular Amongst Indians Than Ever

Teen Patti is a very popular game in India and some parts of SouthEast Asia. It is a game of cards which is mostly offered by casinos and bars, and played between 3 and 6 people at a time, using 52 cards. Teen Patti game online is also widespread in India, and it is getting popular by the day. Why...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/modi.jpg?itok=4X8j6mBY
John Oliver talks about India and Modi on Last Week Tonight

As you may know by now, Prime Minister Narendra Modi is meeting with US President, Donald Trump, in Trump’s first official visit to India. Modi’s last meeting with POTUS was back in September 2019 during the UN General Assembly. Trump called him “The Father of India”, as they praised each other....

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/baseball.jpg?itok=PtJii-QE
Could Baseball Become the Most-Viewed Sport in India?

It is no surprise to see that cricket has traditionally been the most-watched sport on Indian television. Figures from the FICCI in 2018 showed that wrestling was close to matching it, but cricket is still the sport to beat.  For example, the 2016 Indian Premier League Final was watched by around...

Resources Education
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/06/ott_tv.jpg?itok=5TTHlDRN
Best OTT Platforms To Subscribe For Indian Regional Entertainment

Over-The-Top media platforms are the latest global trend and India is not far behind. Gone are the days when we had to wait for the clock to strike before our favorite shows came on the TV (Most of the time the jingles told the time for us 90’s kids). You can now binge-watch your favorite shows...

Resources Education

Sign up for our Newsletter

subscribe for latest stories

* indicates required