Television

Zee TV still banking on SEC B&C

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/28/zee_1.jpg?itok=h0XmYO3P

MUMBAI: Zee TV still feels that focusing on SEC B and C segments, primarily the Indian middle class, would drive in the ratings at a time when the other entertainment channels are lining up programmes designed to cater to the urban SEC A and B audiences.

"Zee TV has been an SEC B & C channel and will continue to be so, Essel Group corporate brand development head Ashish Kaul tells indiantelevision.com.

Kaul also offers an explanation for sticking with the SEC B& C segments: Our subscription revenue has gone
up over the last couple of months and this seems to indicate that our viewership has increased too. Unfortunately, it is not reflecting on the ratings, but we are not too hassled by this fact.

Pointing out that Astitva too was aimed at SEC B&C segments though it coincidentally enjoyed good viewership in SEC A segment too, Kaul says, "We are not targeting the urban or niche market through Zee TV. Our main focus has been and will continue to be the middle class Hindi heartland."

With the channel's talent hunt India's Best Cinestar Ki Khoj having inched its way into the all-India Top 100 list with ratings between 2 and 2.5, Zee TV seems to have ruffled up some competition for Sony 's strong weekend products and is tweaking its fixed point chart to get better results and ratings too.

But that again is something that Zee dismisses as sheer coincidence. For all official purposes, it's the SEC B& C segments that Zee TV is continuing to target.

Zee TV plans to garner viewership from children. The channel is looking at launching an animated series, Chi & Me, on 15 November at 6:30 p.m.

The ET- inspired animated strip would have a cute alien 'Chi' bonding with a child protagonist and this fare would extend the kids band by another half an hour.

As for luring the grown ups, the channel is putting on air a supernatural thriller, Rooh, from today at 8 p.m.

The move to introduce a thriller series on weekends had been a much-planned move. Since Rooh doesn't have 'blood and gore', the channel is optimistic there would be no problems with the serial at a fairly early evening slot.

Zee's answer to Sony's Jassi Jaissi Koi Nahi, Kareena Kareena, which airs Monday to Thursday 9:30 p.m., has seen fairly good opening numbers, 1.17-1 TRP's for the CS 4 + in the Hindi speaking market, during its debut
week.

Although Zee TV denies any pre-planned move to target Sony, the new launches, particularly their timings, suggest otherwise. According to the channel, Kareena Kareena is about aspirations of a small town girl.

Meanwhile, with India's Best having reached its penultimate stage (the grand finale is tentatively scheduled for 3 December), Zee TV is gearing up for its next reality show, Business Baazigar.

For the proposed reality show, Zee TV is slowly initiating ground promotions at busy malls across the country and other such community places. It has been claimed that close to 25,000 entries have already been received. About 125 best entries would be shortlisted for the television event.

Will the programming efforts help Zee TV regain some of the lost glory and capture viewer's attention in its traditional base of SEC B&C segments? That's something only time will tell.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/ndtv.jpg?itok=tMwvcEgK
SC breather for NDTV in tax assessment case; I-T dept issues fresh notice

MUMBAI: The Supreme Court may have ruled in favour of New Delhi Television in tax assessment case; however, the government has sent a fresh notice to the media company in the same regard. On Friday, the apex court quashed the notice of Income Tax Department seeking to re-assess the income of NDTV...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Colors.jpg?itok=UmfFe42X
BARC week 12: Colors grabs second position on pay platform and urban market

MUMBAI: Colors grabbed the second position in week 12 of BARC India ratings in the urban market as well as on the pay platform. For more than three consecutive weeks, Sony SAB led the urban market and pay platform. In this week on pay platform, Star Plus slipped down to fourth position from second...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Shemaroo%20Marathibana.jpg?itok=NshgUE4-
BARC week 12: Shemaroo Marathibana enters top five Marathi channels list

MUMBAI: In week 12 of BARC India ratings, the regional market has witnessed a lot of changes. The Marathi market witnessed a new entrant Shemaroo Marathibana at fifth position. As this was also the second week of lockdown to curb the pandemic Covid-19, it has upped the viewership of news channels...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Miramax-ViacomCBS.jpg?itok=au8EKklY
ViacomCBS buys 49% of Miramax

MUMBAI: ViacomCBS will acquire a 49 per cent stake in Miramax, the Los Angeles-headquartered entertainment company which has been into production and distribution of films and TV shows. beIN Media Group-owned Miramax Films is a renowned global studio with some of the iconic films in its kitty,...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Kahaan%20Hum%20Kahaan%20Tum.jpg?itok=5Epd9qj-
Star Plus' nine-month long tryst with 'Kahaan Hum Kahaan Tum'

MUMBAI: Production of shows across TV and OTT has halted due to the lockdown. While there is no way to predict when normal functioning will resume, GECs are filling airtime with re-runs of popular shows from the past. One show that just concluded before Covid-19 became a pandemic in India and...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ekta_kapoor.jpg?itok=Xbzb7xXF
Balaji Telefilms' Ekta Kapoor foregoes one-year salary for workers

MUMBAI: Balaji Telefilms joint managing director and creative head Ekta Kapoor will give up her one-year salary, Rs 2.5 crore, to ensure that her workers will not suffer due to the ongoing lockdown caused by the COVID-19 pandemic. In a social media post she announced that she is doing this so that...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/asianet.jpg?itok=XzMk61Sz
Asianet to air Walt Disney movies

MUMBAI: Leading GEC in Kerala Asianet is all set to telecast Walt Disney’s all-time great movies from 4 April. Walt Disney Movie Fest will be aired every Saturday and Sunday at 12 noon. The list of world-famous Hollywood titles scheduled for airing in Walt Disney Fest includes: The Jungle Book,...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/barc_0.jpg?itok=jINg-upV
News channels report highest ever viewership gain in week 12 post lockdown

MUMBAI: The overall news genre has reported the highest ever weekly viewership so far this year in the week 12 (21-27 March) of Broadcast Audience Research Council (BARC) India as compared to the previous week (14-20 March), courtesy the lockdown. In the current week, the Hindi news channels'...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/bbc%27.jpg?itok=GUrjd5_9
Broadcaster trio commits $50 mn of ad inventory to promote vital public health messages

MUMBAI: Three of the world’s biggest international broadcasters have come together to donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis.  BBC Global News, CNN International and Euronews have committed a combined inventory worth...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required