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Zee channel wins case over use of logo

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MUMBAI: Ruling in favour of Subhash Chandra-promoted ASC Enterprises, the Delhi High Court has dismissed a petition filed by Twentieth Century Fox Film Corporation over use of an "altered" logo for its channel "FX".

Launched on its first direct-to-home (DTH) broadcasting platform Dish TV last year, the DTH bouquet included channels from the Zee stable, Smile TV, Trendz, and FX, among others.

The petition, filed by Twentieth Century Fox Film Corporation was over the use of mark 'FX'. It claimed that the mark 'FX' is being used by it extensively since 1994 and in fact a channel by the name 'FX' has been launched in UK & US in 1994.

Zee, in its response agreed to alter the logo to 'MX' with the word 'Z' inscribed on the top of the logo so as to clearly identify the same with Zee and to remove any confusion in the matter. Fox, however, rejected the offer of a changed logo and pressed for an interim injunction in the matter.

Justice Mukul Mudgal dismissed Fox's contention and held that the changed logo which has Zee letters in white alongwith word Z in brown and word M and staggered X "are sufficient to distinguish the defendant's (Zee) mark from that of the plaintiff."

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