Report on Shemaroo

ESPN Cricinfo to bring more original programming

MUMBAI: DD Sahyadri is set to make hay from the first mega scale commissioned programming from Prasar Bharati to hit the terrestrial small screen in a long time.

With a budget of Rs 39 lakh (Rs 3.9 million) from the Prasar Bharati, the channel has roped in eminent theatre and film directors from Maharahstra including Sachin Pilgaonkar, Pratima Kulkarni, Sumitra Bhave and Kranti Kanade to make the half hour stories that will be telecast from 24 May, every Monday at 7.30 pm. The ambitious Prasar,Bharati project envisages bringing classic short stories from 13 Indian languages to the small screen. The Marathi episodes are later to be dubbed in Hindi and shown on the national network, says Mumbai station director Mukesh Sharma.

Sharma also intends to reap additional revenue out of the initiative by dubbing into Marathi, stories created in other regional languages as well as converting the stories into DVDs that can be sold internationally. Converting the Marathi stories into other languages will add more revenue, he says.

Among the titles picked for conversion to the small screen are the popular Dhindh by Shankar Patil (made by Sachin Pilgaonkar), Shantaram's Parangada made by Ajay Phansekar, and Vidyadhar Pundalik's Akherchi Ratra, made by Sumitra Bhave and Sunil Sukhtankar. Three of the titles have been produced in house, by DD staffers Madhavi Kulkarni, Sharan Birajdar and Meena Gokhale Pansare. Sharma says apart from the additional revenue the shows will bring, having a panel of eminent directors will not only add value to the programming but will also be of lasting archival value to Doordarshan.

Latest Reads
Two books to curl up and read on the weekend: Unfinished and StarStruck

MUMBAI: Star India in 2000 — like Disney Star India of today — was like a fortress. Nothing got out until the team led by Peter Mukerjea (or Pete or Mukers), its CEO agreed to it. So when he himself pens down his experience working with the organisation for around a decade, you can be sure to get...

Television TV Channels News Broadcasting
Barc week 7: Zee TV slips down to third spot on pay platform

Zee TV has slipped down to the third position on pay platform(Saturday 13 February 2021 to Friday 19 February 2021) of Broadcast Audience Research Council of India (BARC) data. Colors Rishtey has beenreplaced by Zee Anmol at the ninth spot in rural market.

Television TV Channels Viewership
BARC week 7: Lizol leads top brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and 19 February 2021.

Television TV Channels Viewership
New GEC shows rollout to boost advertisers’ sentiments?

Although Bigg Boss 14 couldn't garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics.

Television TV Channels GECs
ICC & IMG ink mega deal to livestream 541 matches across 3 World Cups

MUMBAI: Cricket is about to get a boost like never before. The International Cricket Council (ICC) today announced that for the first time ever 541 pathway event matches across three ICC World Cups will be live-streamed globally in partnership with IMG, ensuring more cricket from more nations than...

Television TV Channels Sports
‘Discovering Odisha - India's Best Kept Secret’ to air on WION

NEW DELHI: The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the more the tourist gets to explore India’s beauty, the more unusual destinations are there for the taking. India is ranked sixth on the list of UNESCO World Heritage Sites globally,...

Television TV Channels Factual
Sony Music onboards Sangeetha Aiyer as director of promotions

MUMBAI: Sony Music India (SMI) has named Sangeetha Aiyer as director of promotions. Aiyer will lead SMI’s promotions strategy and activities across all media channels, amplifying SMI’s content and artists across international, Bollywood, pop & north repertoires and optimising promotions...

Television TV Channels Music and Youth
India keeping tabs on law to make big tech pay for news: Javadekar

NEW DELHI: The government yesterday introduced sweeping rules to regulate streaming services, online news outlets and social media firms, a move that has the country's digital media ecosystem in a flutter. Undeniably, the last couple of days at the ministry of information and broadcasting have been...

Television TV Channels News Broadcasting
Romedy Now presents the Indian television premiere of popular teen-drama film ‘The Sun Is Also A Star’

MUMBAI: Staying true to its promise of entertaining viewers with a generous dose of love and laughter, Romedy Now presents a perfect reason to grab some ice-cream and a box of tissues for the much-awaited Indian Television premiere of American teen drama film, The Sun Is Also A Star on Sunday  28...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required