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UTV's Hungama TV unveils its logo

MUMBAI: UTV's to be launched channel for kids Hungama TV unveiled its brand identity today. Scheduled to be launched in August - September 2004, the 24-hour channel's new orange-yellow-green logo is designed so as to "symbolise freshness, joy and vibrancy".

Conceptualised and developed by t-a-g, an international LA based design agency, the logo- created out of deft brush strokes- is a designed to be a fun filled identity that will appeal to the kids, says a company release.

According to the company brief, the logo reinforces the to-be-launched channel's core values: fun, bliss, spontaneity and the innate Indianness.

The release informs that the intent of Hungama TV is to create a space owned completely by kids. The multi colour logo, says the release, capsulate exacting the same with its joyful colour scheme and an eye catching visual appeal. The H of the Hungama TV logo is in a human form moving in freestyle, just like kids conveying the key brand attributes of youth, vigor, zest and enthusiasm, adds the release.

Says Hungama TV COO Purnendu Bose, "Like all our efforts, so far, our focus has been kids - even in logo development. The only inspiration or source where it comes from is the kid's mind. In many ways, logos are like faces--they speak, subtly conveying information about the brand just as faces can tell us about the people. Just like children the logo has a refreshing and appealing kids personality."

"The colour palette is a fusion of contemporary shades including a bright orange conveying happiness, warmth, and olive green communicating harmony, prosperity, and efficiency. Lastly, bright yellow- a colour capable of charming god capturing the energy, verve, and cheerfulness of Indian kids," offered Bose about the the colours used for the logo.

"Children like to doodle anything that is close to their hearts, therefore in our attempt to create this bond of closeness, this little "h" actually provides itself as a ready target for doodling. Going forward this little "h" has a packed schedule in the coming months because he is expected to do a lot of crazy things come August and he's surely going to endear children and adults alike," he added.

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