Television

Southern Spice fine tunes its act

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/04/Untitled-1.jpg?itok=Yfb4UE8-

MUMBAI: The only indigenous music channel south of the Vindhyas is sharpening its claws and getting ready for the fight that will break out in the genre later this year.

Barely three years old, Southern Spice is currently gloating over its march over national leader MTV, in prime time channel shares in Andhra Pradesh (Southern Spice is 34 per cent to MTV's 25 per cent), in the second week of January 2004.

The only channel that clubs in all the four South Indian languages - Tamil, Telugu, Kannada and Malayalam, as well as English sees itself notching a 50 per cent increase in ad revenue over last year this fiscal.

Thanks to the increasing presence of national as well as local brands on the channel in the last one year, Southern Spice has taken another radical step recently - save a half hour show, all the hourly lottery draws that were telecast live on the channel (Southern Spice promoters have their origins in the lottery business) have been taken off. This, according to programming head Bryan Peppin, has helped 'clean up' the channel's image, not to mention open up advertising inventory.

While the channel claims a lead over available rivals (none of MTV, Channel V, etc or Zee Music are south India oriented channels) since the last month in Kerala, it is see sawing between the number one and two positions in the other states as well. Except for Karnataka, where cosmopolitan Bangalore is still in favour of more national channels.

Interestingly, Karnataka callers are not requesting Kannada songs on SS, but opt for other languages, says Peppin. Thus, while Karnataka remains high on the agenda of Southern Spice, the channel has also aggressively begun to tackle markets out of the South, says ad sales head Nischal Kumtakar. 

Mumbai and Delhi have already been probed and found potential markets for both viewership and advertising. The channel has set up seven national offices in cities including Hyderabad, Mumbai, Delhi, Coimbatore. 

While the 2004 focus will be ground events, including a huge talent hunt to commence in March that will also convert into a televised event for nearly four months on the channel, Peppin says three new shows have also been lined up for the next quarter. One of these, High Five, based on a game show format will launch on 14 February. Other shows include a technology driven show and a 'countdown show with a twist', says Peppin, all of which are designed are keep viewers glued to a half hour show. This is pertinent as viewers could drop off when a song in another language comes up in a show. However, as actors often cross over to other Southern language films, this does not pose as big a problem, contends Peppin.

Armed with a song library of nearly 4000 regional songs and 4000 to 5000 English songs, Southern Spice currently boasts a cumulative reach of 10.55 per cent against MTV's 13.35 per cent in the South (as per TAM figures for the week ended 17 January 2004). This again represents a see saw, as SS Music in December 2003 shot ahead of MTV with a cumulative reach of 11.31 per cent against MTV's 9.13 per cent.

With advertisers like Britannia's, Cadbury's, Castrol and Zandu having acknowledged the strength of the SS Music brand, it was but a matter of time that broadcasters would look to fill the need for a direct competitor for SS Music. Till that materialises, SS Music is ensuring it gets its act together.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/net.jpg?itok=vAIIiC0M
Network18 subscription revenue sees 43% YoY growth in Q2 FY20

Network18 Media and Investment has posted 43 per cent YoY growth in subscription revenue in Q2 2020, continuing the 48 per cent growth YoY witnessed in Q1. The company’s digital revenues grew by 10 per cent YoY to Rs 46 crore. Sharp display advertising growth in News18.com (especially vernacular)...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/dangal-tv.jpg?itok=hSzOHZIK
BARC week 40: Dangal most watched channel across genres

Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/Bastawalla.jpg?itok=EWO5L1Rg
SPN’s Neville Bastawalla on ‘massification’ of niche sports and Australian Open broadcast extension

Sony Pictures Networks India’s (SPN) sports segment is highly focusing on niche segments and so Tennis Australia and SPN have extended their broadcast deal by three years at the official Australian Open 2020 media launch.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/chrome.jpg?itok=w9ffptr5
Music genre is top gainer in Chrome DM Week 41

Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spn.jpg?itok=Kc7_kZGS
Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels, Sony Entertainment Television (SET), Sony SAB and Sony MAX

MUMBAI: This festive season, Sony Pictures Networks India (SPN) brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer. Bringing joy to every household, SPN has announced a special offer, allowing consumers to avail of a festive à-la-carte pricing...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/epic.jpg?itok=fz5WGrbU
India on a plate: celebrate world food day with Epic Channel

MUMBAI: 16th October 2019 marks the 74th anniversary of the inception of ‘The Food and Agriculture Organization’ of the UN. Since 1979 this historic event has been annually celebrated as World Food Day in over 150 countries. Joining the celebrations, EPIC Channel - India Ka Apna Infotainment -...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/endemol.jpg?itok=Vz2Ue1JV
Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd

MUMBAI : Harper Collins India is thrilled to announce that author Richa Mukherjee’s new novel, Kanpur Khoofiya Pvt. Ltd, published in August this year, has been purchased by Endemol Shine India in a pre-empt. Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/zee.jpg?itok=uDvPb4qU
Zee TV, Flipkart join hands to surprise fans this festive season

MUMBAI: This year, with the festive season around the corner, entertainment joined forces with e-commerce to delight consumers with a billion dollar idea! In a truly unique initiative, Zee TV collaborated with Flipkart and attempted to make TV viewing truly interactive during the latter’s annual...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/history.jpg?itok=ZlFUmEPE
HistoryTV18 to premiere ‘India: Marvels & Mysteries’ on October 17

MUMBAI: In a new five-part original series, HistoryTV18 brings viewers remarkable stories of ancient and medieval India. The fifteen stories take the viewer back in time, to some of India’s unique historical locations, many of which are designated UNESCO world heritage sites. The series spotlights...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories