Television

Telugu tackled; TV9 keen on Kannada news channel next

TV9

MUMBAI: Newly launched Telugu news channel TV9 is now eyeing the Kannada space as well.

For the news hungry Andhra Pradesh populace, TV9 is currently jostling for attention along with ETV2 from the Ramoji Rao family and DD 8 from pubcaster Doordarshan. Launched formally on 1 February 2004, the i-Labs backed Associate Broadcasting venture, TV9 with its news heavy content is spoiling for a share of the election related advertising that has already got underway.

The free to air digital channel which had a 15 day trial run before the formal launch, offers hourly bulletins, apart from regular headline bullets, runs weekend shows and features a daily hour long discusssion programme at 10 pm. A half hour weekly crime file bulletin and a open house discussion with a prominent perosnality, a la the Rajat Sharma anchored Aap Ki Adalat, currently fill the programming. On the cards are more talk shows, including a live show, once the second phase of programming rolls out from 15 March, says founder CEO Ravi Prakash. The channel's USP is a daily, Megha, a show aided by hidden cameras, where TV9's reporters tempt a corrupt official or local politician into bribery and record the incident.

TV9 has been planned with an urban orientation, focusing on the major metros and towns of Andhra Pradesh, and will have shows detailing the night life in these places, targeting the younger 18 to 35 age group, says Prakash. Viewers these days, says Prakash, are becoming tired of family drama shows and TV9 intends to plug the gap by 'entertaining through news'. This is the reason that TV9 is also studying the Kannada scenario, but not for an entertainment channel but for a news channel.

With a staff of 125 correspondents fanned out across the country, two OB vans (and more to come for the elections) and a tie up with iVision news agency, TV9 uplinks from an earth station in Banjara Hills, the only earth station inside Hyderabad, claims Prakash.

TV9 attempts a different take even on ordinary news bulletins, by including localised business news and weather forecasts.

As the latest entrant on the scene, TV9 has some stiff competition from existing players. Teja, from the Sun stable, has increased its news related shows, including current affairs programmes and talk shows. Vissa TV, promoted by Chennai based Raj TV has also strengthened its position with four news bulletins a day. While Maa TV, another Telugu channel, has also increased the number of news bulletins on air.

Sources say the spot buy rates for Telugu news channels are also on the upswing, with big players like Gemini TV asking for Rs 17,000 per 10-second spot at prime time. The rest of the players reportedly do not rake in as much, but with elections just round the corner, Telugu news channels are getting ready to rake in the hay while India shines.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/ipl.jpg?itok=6TzxxN0z
BCCI invites third party interest for IPL title sponsorship rights

The Board of Control for Cricket in India (BCCI) has invited third parties to express their interest (EOI) in acquiring the title sponsorship rights for the Indian Premier League 2020 (IPL) to be held in the United Arab Emirates from 19 September 2020 to 10 November 2020.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/ek.jpg?itok=jXN7xH8U
Balaji Telefilms elaborates how pandemic hit

The complete shutdown of more than three months has had a sizeable impact on television and movie content creators. Although there has been a notable surge in TV viewing, leading broadcasters are also staring at huge losses as brands have limited their ad spends.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/news18.jpg?itok=O3JXc9FE
CNN-News18 launches ‘News18 Debrief’ with Shreya Dhoundial

In line with its commitment to bring differentiated content and formats for its viewers, CNN-News18, one of the leading English news channels, has launched ‘News18 Debrief’. With insightful news, the programming will bring its viewers comprehensive stories beyond headlines. A fast-paced news driven...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/aa.jpg?itok=nbnD7UoR
FTA channel Hare Krsna TV aims to specialise in motivational talks

Mumbai-based surgeon Dr Bimal Shah runs Hare Krsna TV, a free to air (FTA) satellite TV channel. Being a self-funded channel run for social service, several cable operators carry it without a carriage fee.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/gandhi.jpg?itok=1cNZEP5X
Free patriotic films for cinema lovers, courtesy NFDC

This one is for film lovers of India’s independent cinema. The National Film Development Corp (NFDC) has decided to showcase some films from its wide catalogue free between 7 and 21 August 2020 as a celebration of India’s independence day.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/zoom.jpg?itok=B6-BfMzW
International stars from 13 Reasons Why, 365 Days, Too Hot to Handle make their India Television chat show debut with zoOm’s Access Allowed

MUMBAI:  zoOm gears up to welcome the biggest International stars on its much talked about chat show Access Allowed.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/rohit.jpg?itok=D72FGTVX
SPNI's Rohit Gupta on The Venice TV Festival jury

NEW DELHI: A tribute to innovation and international recognition for quality creative and media content, The Venice TV Festival has announced Sony Pictures Network India president Rohit Gupta as a part of its extensive international jury for the upcoming festival scheduled in September. 

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/radio-mirchi.jpg?itok=JjRNbC6u
ENIL income from outside India grows as other numbers plummet in first quarter

Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/tv-today.jpg?itok=gzM91a6r
TV Today numbers subdued but profitable for first quarter in Covid2019 period

Most corporates, and more so broadcasters, have reported red bottom-lines for the first full COVID2019 quarter and the first quarter of fiscal 2020-21 (quarter ended 30 June 2020, Q1 2021, quarter or period under review).

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required