Television

×

×

Sony readies Devi in new one-hour 'avtaaar'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/05/Untitled-1_19.jpg?itok=y7TsteS-

MUMBAI: If a serial shows a dip in viewership, the best way is to reinvent it and then re-evaluate it in terms of its continuity. This trial and error strategy seems to be followed by most channels today. The latest serial to go in for a similar facelift is Sony TV's weekend thriller Devi.

Devi will now be presented in an one-hour format, telecast every Friday from 9 pm to 10 pm with an added attraction- Amman Verma (note the spelling change in his name Aman Varma).

Apparently, the actor himself wasn't aware of the change till he had a look at the press release handed out by the channel. The new format of Devi seems to have done the rounds of the astrologers as well!

Verma will play the character Vasu, earlier played by Rajesh Khera, the flamboyant gay designer Maddy in Jassi Jaissi Koi Nahin.

Vasu, Vikram's brother-in-law, had not only encouraged Vikram for his misdeeds in the past but also harboured evil designs to take over Vikram's family business by deceit. After his true colours come to light, Devi gets him expelled from the Sharma family.

After being disowned, he vows to take a revenge and returns after acquiring mystical powers. His sole motive now is to prevent Gayatri and Vikram from bearing an offspring who is destined to be the ultimate nemesis of evil.

Speaking to indiantelevision.com, Varma started on a light note, "I think Sony wanted someone who had lots of hair." (Khera is bald, out of choice).

Further, Varma revealed that he was very keen to play a negative role since a long time. "I was actually bored of the positive roles and the game shows. I wanted to do something powerful. Though my role in Kehta Hai Dil is powerful, it is quite melodramatic. Over a period of time, I have evolved as an actor and I am sure that the people will accept me in my new 'avtaar'."

Varma makes an entry on 20 February, which will incidentally coincide with the release of Aruna Raje directed film Tum (co-starring Manisha Koirala, Karan Naths) where he plays the role of an I-care- a-damn police officer.

While the serial was earlier directed by Anant Mahadevan, a new director will probably be roped in to assist him. With Mahadevan likely to get busy in his second directorial venture Dil Maange More... starring Shahid Kapoor, Soha Ali Khan (Mansur Ali Khan Pataudi's daughter), Raima Sen and Ayesha Takia (the girl who gyrated in the Shake it Daddy remix), from June onwards, the new director could take on the reigns for some time.

Let's wait and watch if the change in storyline, new addition and so called powers of astrologers can do the trick for Sony as well.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ss.jpg?itok=o6tHW5k2
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/zee.jpg?itok=KNZ8xLWb
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/cnn.jpg?itok=O8cbHiBg
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/fyi.jpg?itok=uGaTFks2
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/nitin.jpg?itok=zg6LOcZF
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kidz.jpg?itok=M_O_RsT1
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/prive.jpg?itok=X-VDYHWK
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/jiggy.jpg?itok=K91AjITB
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/kairali.jpg?itok=9DbRJlOu
BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories