Television

Sun TV, Astro Malaysia in $ 25 million JV; to launch Bengali channel

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/30/Sun%20TV.jpeg?itok=9qQen-r8

MUMBAI: Sun TV and Malaysia's Astro All Asia Network have entered into a $ 25 million agreement for the establishment of a joint venture to originate, aggregate and distribute television programming and channels for a global audience.

Both parties in the $ 25 million (Rs 1125 million) JV aim to collaborate in content creation for filmed and other entertainment products in Indian languages including Tamil, Telugu, Kannada, Malayalam, Hindi and Bengali for distribution to international markets, informs an official release.

The agreement proposes to launch a Bengali channel for distribution in India, South East Asia and other markets within the Bengali diaspora. In India at least, the Sun-Astro combine will face stiff competition in a market that already has five channels fighting for viewer attention --- ntional broadcaster Doordarshan's DD Bangla, ETV bangla, Alpha Bangla, Tara Bangla and ATN.

The cooperation shall also include a Tamil language channel to be developed by the JV exclusively for distribution on the Astro Direct-To-Home satellite multi-channel television platform in Malaysia and other South East Asian markets, adds the release.

Astro chairman Dato' Haji Badri bin Haji Masri has been quoted in the release as saying, "We are very excited with the opportunities provided by this collaboration. This partnership presents us with an excellent channel for the exchange of cultural and intellectual assets between India and Malaysia. We look forward to contribute in creating and aggregating Indian-language original programmes and help promote the export of Indian creative assets globally."

Sun Network chairman and MD Kalanithi Maran said: "We believe that this association between Sun TV & Astro presents a unique opportunity to leverage the strengths of two major media players of the region. This venture will help to better address the needs of television viewers of various Indian languages worldwide."

An indication of how significant the deal is as far as Malaysia is concerned can be gauged from the fact that the signing ceremony was witnessed by Malaysian Prime Minister Yab Dato' Seri Abdullah Haji Ahmad Badawi.

Sun TV content reaches more than 100 million Indian-speaking viewers, covering Asia, North America, Europe, Middle East, North Africa and recently, South Africa, Australia and New Zealand, the release informs. Astro is a cross-media operator specialising in the origination, aggregation and distribution of content across multiple platforms. It is the sole provider of Direct-To-Home satellite multi-channel television services in Malaysia, and houses television program production facilities as well.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/ashok.jpg?itok=8SblLKPX
Film, TV directors' association requests Maharashtra govt for changes in shooting guidelines

MUMBAI: The Indian Film & Television Directors’ Association (IFTDA) has sent a letter to the Maharashtra government seeking the removal of certain clauses in the guidelines for resuming shooting of films, OTT shows, and television serials as they are difficult to be adhered to. Chief minister...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/jagdish.jpg?itok=Q19phizl
  •  
The Zoom Studios announces Intertainer 2020, India’s ultimate digital hunt for the best entertainer on internet’

As India continues to practice social distancing and safety measures amidst the COVID-19 pandemic, the digital world has paved itself to be an enabler to continue with our social lives, connecting with the outside world and also serving a creative platform for many budding talents.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/news18.jpg?itok=JOVij5lL
News18 India lines-up exclusive interview with Defence Minister on 2nd June @4PM

New Delhi: As the Modi government completes the first year of its second-term, Defence Minister Rajnath Singh will speak about the major decisions taken by the government in the last one year in an exclusive interview with News18 India.At a time when India is battling to contain the spread of COVID...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/asianet.jpg?itok=ednuCJtZ
Asianet starts airing popular serials

Prominent GEC in Kerala Asianet is back with some exciting entertainment for the audience. TV shoots which were stalled due to the Covid2019 outbreak have resumed following the guidelines issued by the government.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/studio.jpg?itok=PaZu6owM
Distressed studios ready to give concessions to producers

Huge financial losses, unbearable maintenance costs, the fear of impending rain ruining the sets... Studio owners in the country have been living with all these woes and challenges ever since the lockdown was imposed to curb the spread of Covid2019.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/jd.jpg?itok=YudohhRA
Producers in Maharashtra gearing up to resume shooting

MUMBAI: Producers are gearing up to resume production after Maharashtra government on Sunday gave the official sanction in this regard. The government gave green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/b4u_0.jpg?itok=R-1N_5yh
B4U Kadak celebrates a year full of Entertainment, Entertainment, Entertainment!

Hindi Movie Genre in the Television Space has seen an influx of South Indian movies dubbed in Hindi. With larger-than-life stories the south Indian industry has spurted to a new high in the past few years and played a major role in the content mix of all the top movie channels of the country as...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee_0.jpg?itok=LUi3GsKz
Bengal’s Road to Recovery with Notun Disha, a ZEE 24 Ghanta E-Conclave

Zee Media Corporation Ltd.’s regional channel ZEE 24 Ghanta conducted an E Conclave with 7 Ministers on 30 May 2020. Notun Disha, ZEE 24 Ghanta E-Conclave was a continuous 3-and-a-half-hour session with ministers participating from various departments of the West Bengal Government.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/zee.jpg?itok=FCGx33-S
ZEE Keralam resumes serial line-up with fresh content

MUMBAI: After a two-month break, the serials of ZEE Keralam are starting afresh with new content. The seven serials that were already running successfully in the channel will start its telecast from 1 June onwards. Adding to their list of entertaining programmes, ZEE Keralam is also bringing a new...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required