Television

Sahara, Percept unveil Mr & Miss Bollywood trophy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/Sahara%20Manoranjan.jpg?itok=0K5fMffi

MUMBAI: Talk of competition and TV channels are the best examples. While Star Plus is gearing up to launch a talent hunt programme titled Indian Superstar; Sahara Manoranjan has joined hands with celebrity and event management company Percept D'Mark to present a talent hunt titled. The hunt will be presented by Chek Beauty.

At a media meet in Mumbai, Bipasha Basu unveiled the Mr and Miss Bollywood trophy. Basu said, "I know how difficult it is to enter the film industry. I wish there were talent hunts in my time." Also present from the film industry were directors Mahesh Bhatt and Ken Ghosh.

In his usual inimitable style, Bhatt remarked, "Bollywood is like a fortress. You need a Trojan horse to get in and start attacking. This talent hunt is that Trojan horse."

While speaking to indiantelevision.com about the how the idea was conceptualised Percept D'Mark COO Devraj Sanyal said, "We (the Percept Group) are into the feature-film business and Sahara has been our client for the past twelve years. During one of our business meetings, we bounced off this idea to them. And they quite liked it. Despite the fact that India makes a high amount of films every year, the same cannot be said of talented actors required to fit into these projects."

" The basic idea is to bridge the demand and supply for fresh talent. Plus induction of fresh talent will help the producers to get the right person to fit into their character without having to panic that he has to run and plead with a big star. This would reduce the budget of the films, which in turn, would facilitate a relatively safer and higher percentage of returns. Corporate participation both in finance and infrastructure development in this regard is the need of the hour."

An advisory board comprising Asha Parekh, Ashok Salian, Ken Ghosh, Sarika, Smita Thackeray, Karan Johar, Mahesh Bhatt, Raveena Tandon, Ashutosh Gowariker and Manish Malhotra - was constituted to devise the format of Mr and Miss Bollywood.

Six cities have been selected for holding the regional finals to be held between 22 May and 1 June- Mumbai, Delhi, Kolkata, Ahmedabad, Bangalore and Chandigarh. Prior to this, auditions will conducted between 29 April and 15 May in every city.

30 finalists -15 boys and 15 girls- chosen from the regional finals will be flown in to Sahara Amby Valley for a 15-day grooming programme to be held in June, where Kishor Namit Kapoor would take charge to teach and polish their acting abilities.

Percept D'Mark creative director events Rauf Ahmed said, "All those who enter the contest will be legible for selection. Physical attributes normally score over acting prowess during a talent hunt. But this one is different on this count, plus unlike other talent hunts, we won't be charging any entry fee from the contestants."

Soon after the Amby Valley exercise is over, the event will culminate in a grand finale which would see the crowning of the Best Male Actor and Best Female Actor as Mr and Miss Bollywood respectively. There will be two male and two female runners up as well. The finale will be held in Mumbai, the date of which has not yet been announced.

The finale will be televised on Sahara Manoranjan (not live) as a full fledged three-hour programme, which would also have clippings of the selection and training process.

The six winners will be given a break in movies made by Rajkumar Santoshi, Mahesh Bhatt, Apoorva Lakhiya, Ken Ghosh, Vishal Bhardwaj, Priyadarsan, E Niwas, Anil Bohra, Ashwini Choudhary and Revathy. The balance 24 will be given work either in serials on Sahara Manoranjan or in TV commercials.

When asked about whether the six winners would be bound by a contract which would debar them from signing any outside projects for a stipulated period of time, Ahmed did not rule it out. "Possible. But we still haven't worked on the nitty-gritties."

Application forms for the contest are available at all outlets of Barista, Planet M, and Airtel and the contest is open to all women aged 18-25 years and men aged 20-30 years. The last date for entries is 23 April.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/rahul.jpg?itok=00jCul-B
BCCI accepts Rahul Johri's resignation

Rahul Johri’s day at Board of Control for Cricket in India (BCCI) is set to end as his resignation as the chief executive officer has been accepted. Reportedly, Johri floated his resignation letter in December and the board accepted it on Thursday, 9 July. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc_0.jpg?itok=mNfps5bo
Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/all.jpg?itok=7an6u-q6
SynProNize launches distribution, production, monetisation agency in Dubai

SynProNize co-founders Nitin Michael and Hasnaa Descuns announced the launch of their new content production and distribution agency which will partner with top digital platforms and linear broadcasters in APAC.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/niel.jpg?itok=zR8FhjaE
News consumption, ad volumes on a high in the first half of 2020: BARC+Nielsen

As India enters in unlock 2.0, news channels look at the brighter side, both in the terms of viewership and advertisements, reveals the tenth edition of BARC+Nielsen weekly report on media consumption habits in the covid period. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc1.jpg?itok=iZBvgYyY
TV advertising sees revival in June 2020

NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of ‘unlock’ in June 2020, there is a revival of advertising on TV – a significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/zee.jpg?itok=DI1oq3y7
It is ‘Wedding Week’ on Zee Telugu!

NEW DELHI: Zee Telugu presents its content resumption strategy with gripping plots of its marquee shows. As the world battles the novel pandemic by adopting social distancing, Zee Telugu continues to innovate unique and engaging content for its audience.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/tarun.jpg?itok=LhC-8hUU
Tarun Nangia joins IICA monitoring committee as member

NEW DELHI: NewsX associate editor (special projects) Tarun Nangia has been appointed as a member of the monitoring committee to the Indian Institute of Corporate Affairs (IICA), a think-tank under the ministry of corporate affairs, government of India. The monitoring committee has been constituted...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/jumanzi.jpg?itok=ucoTlWps
Jumanji: The Next Level Leaps To The Top Spot As The Biggest Simulcast Premiere on &flix and Zee Cinema

Truly taking it to the next level, the recent Flix First Premiere of Jumanji: The Next Level on &flix and a simulcast on Zee Cinema clocked 34Mn impressions {BARC | All India 2+ | 27th June 2019 – 26th June 2020 | Zee Cinema (SD + HD), &flix (SD + HD)}. Scaling to the top as the biggest...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ficci.jpg?itok=maWBnAqp
Digital is pushing other mediums towards accountability

In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the significant pressure of their cash flows and liquidity positions.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required