BBC's digi channels going from strength to strength in UK

MUMBAI: As the BBC launches its latest digital marketing campaign targeted at analogue viewers yet to go digital it has announced that its six digital channels are performing strongly.

A company release informs that since the start of its digital campaign in October 2002 the digital market has grown by 32 per cent. Millions of more people are now able to watch the BBC's digital channels on cable, satellite and with Freeview.

BBC Three's share since launching in February 2003 has increased by 27 per cent for all viewers and by 38 per cent for the target audience (25-34) compared with last year.

The BBC also claims that since the fourth quarter of last year BBC Four has been out-performing all comparable specialist multichannels in terms of weekly reach. It leads the channel share along with Discovery.

Its share for the year to date is at 0.44 per cent. This represents an increase of 69 per cent on the same period last year. Between November 2003 and February 2004 BBC Four was able to reach more than one in five digital viewers each month. This amounts to over six million people.

As far the kids genre is concerned last month The CBBC Channel was second place among the non-preschool channels, with an average share of 3.8 per cent. In addition the release claims that CBeebies remains the market leader of children's TV with share in March 2004 holding steady at 7.3 per cent. This is more than double the second ranking preschool channel. BBC News 24 has seen an increase in reach of 16 per cent from 2002 to 2003 bringing total reach up to 4.2 million.

The last few months of 2003 saw one million set top box and integrated digital television sets sold for Freeview. The BBC claims that in December alone half a million boxes were sold. This ensured that digital terrestrial television became the second largest digital platform behind satellite.

Latest Reads
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction
Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

Television TV Channels Sports
TV9 appoints Raktim Das as COO of Studio9

Beefing up its management team and adding momentum to its pan-network digital expansion plans, TV9 Bharatvarsh announced the appointment of former Zee executive cluster head, innovation studio, and custom content Raktim Das as COO of its property Studio9.

Television TV Channels Regional
Bombay high court suspend 2 FIRs against Arnab Goswami

Republic TV editor-in-chief Arnab Goswami was given an interim relief by Bombay high court on Tuesday as it suspended two FIRs against him for allegedly making provocating and inflammatory statements over Palgarh lynchings and gathering of migrant workers outside Bandra railway station.

Television TV Channels News Broadcasting
Outgoing Mathrubhumi TV CEO Mohan Nair on his decade-long journey

NEW DELHI: It is no mean feat to contribute towards the legacy of a leading media organisation when it ventures into newer turfs, but outgoing Mathrubhumi TV CEO Mohan Nair made it possible with sheer grit and determination, as he led the foray of the legacy print publisher, ruling the Malayalam...

Television TV Channels Regional
ABP Ananda as the emblem of Bengali culture: 15 years & counting

West Bengal’s most illustrious news channel, ABP Ananda, has added yet another chapter to its glorious history, completing 15 years of operations this month. Since inception, the channel has been the quintessence of local, on-ground reporting in Bengal and has carved a special place in the heart of...

Television TV Channels News Broadcasting
Mathrubhumi TV CEO Mohan Nair moves on

NEW DELHI: After a stint of more than nine years at the broadcast section of  media giant Mahrubhumi, Mohan Nair has confirmed his departure from the role of CEO of Mathrubhumi TV and Kappa TV to  It was under Nair’s leadership that Kerala-based media group had ventured into...

Television TV Channels Regional
PTC Punjabi Film Awards - Celebrating Punjabi Cinema in a "World’s First" style

Amid the dark clouds of the Corona virus pandemic tightening their noose over the globe, PTC Network and its creative team are all set to commemorate a decade-long journey of the PTC Punjabi Film Awards. The commemorative event would indeed prove to be a whiff of fresh air for Punjabi cinema fans,...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required