Television

Mudra Videotec expands reach down south with Gemini & Udaya

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MUMBAI: Expanding southwards, Mudra Videotec is producing daily and weekly programmes for Gemini and Udaya TV in addition to shows with its all-time favourite Doordarshan.



Mudra is coming up with a late evening daily suspense thriller on Gemini TV named Shanam Bhayam Bhayam and a weekly, Sriniyas. It is also co-producing an untitled daily show in Udaya and marketing the same.

 

Mudra Videotec Generel Manager Sunil Shetty says, "We are planning to strengthen our presence in the South with daily programmes on Gemini TV and Udaya TV and hopefully Sun TV also, along with our all-time favourite Doordarshan. We are also venturing into promotion and branding activities related to films and producing software for satellite channels in Hindi and other languages and other new ventures soon."



With experience in quality television software both in Hindi, English and other regional languages, Mudra simultaneously deals with selling airtime and marketing of programmes through a national sales network.



It has had a long-term association with Doordarshan and its advertisers through top slotted serials like Shayad Tum, Chori Chori Chupke Chupke and Mere Humsafar. Currently it is producing two weekly prime time shows for DD and also a kid's programme.



Some of Mudra Videotec's notable successes on DD have been programs like Buniyad, Udaan, Rajani, Manoranjan, Ados Pados and sponsored telefilms. It was also instrumental in brigning the hugely successful Australian series Bodyline to Indian Television.



With a revenue generation of about Rs 250 million last year, the company has associations with brands like HLL, Nokia, Samsung and Relience as advertisers.



Operating on channels like DD National, DD regional and ETV Gujarati, Mudra Videotec has a network in eight cities. Its association with Gemini TV and Udaya TV will further strengthen its reach, says Shetty.

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