Television

Eternal Dreams to serve cookery course show on Alpha Marathi

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MUMBAI: Eternal Dreams, the company that tried to turn the now defunct Tara Marathi's fortunes around with a women-based distance education show, is now bringing the same show to Alpha Marathi.

The company, launched by Sapana Chaturvedi, has struck a deal with the Zee Group's Marathi front-runner Alpha Marathi to air the show on weekdays.

The show has been reshot and redesigned for Alpha but the basic content, which had several SEC B women participating in the initial run on Tara Marathi, will remain the same.

The course is likely to be telecast from next month and will air from Mondays to Thursdays between 12 and 12:30 pm, with repeat telecasts from Tuesdays to Fridays at 9 am. Eternal Dreams will be handling the marketing of the show as well.

The show works like this. Viewers can enroll for the course by paying a fee of Rs 895, in return for which they get a kit and study material. Rs 200 is the fees for examinations at the end of the course which will be held by the IHM at their colleges in Mumbai, Pune and Goa. The television courses, says Eternal Dreams CEO Bonnie Jain, are at par with the IHM-certified course in cookery and bakery taught at the premier hospitality institute.

This IHM Certificate course had earlier resurrected the comatose Tara Marathi, founded by Rathikant Basu's Broadcast Worldwide, and given a semblance of respectability to the channel's ratings. It was aired in the channel as a daily show.

The initial success of the show, which awarded a certificate to participant viewers at the end of the course, spurred Eternal Dreams to launch a Hindi version at prime time on Tara. But the channel closed a year ago, dampening the dreams of the production house, which had by then, taken over the entire running of Tara Marathi.

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