Television

BJP's has starry poll plans, but are the TV stars willing?

NEW DELHI/MUMBAI: Stars and pre-poll campaigning have always been an intrinsic part of India's politics.

And keeping the tradition alive, the Bharatiya Janata Party, which leads the coalition Indian government, has decided this year to use not only film actors, but also those from the small-screen. Or so the party says. Judging by some reactions, whether television's bold and beautiful will play ball is open to question?

In what is an indication of the growing influence of television in India, especially satellite television, the BJP says it has decided to rope in not juat a few particular TV artistes but a bunch of them for poll related campaigning in the five states that go to poll later this year, including Delhi and Madhya Pradesh.

"We haven't yet decided on the final list of, but would like to have quite a few from the popular soaps to campaign for the party," BJP's spokesperson and Rajya Sabha (Upper House) Member of Parliament, MA Naqvi, told indiantelevision.com today.

The serials that are on the list of BJP's poll campaign bureau include almost all the Balaji Telefilms tear-jerkers like Kyunki.Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii.

BJP is also not restricting itself to any particular channel or its artistes which is indicative of the fact that some stars from Sony's Kkusum too are likely to be roped in for campaigning, according to Naqvi.

"We have realised that apart from the film stars. TV artistes too are popular, especially in smaller towns and cities," Naqvi said. But he refused to dish out any information whether such TV artistes would be given some remuneration or be asked to campaign free of cost.

However, all the television personalities contacted by indiantelevision.com expressed surprise when asked about this. For one, Ekta Kapoor, Creative Head, Balaji Telefilms, said, "There is no substance in all this talk."

Sudha Chandran aka Ramola Sikand of Kaahin Kissii Roz said, "I have not been approached to do any such campaigning."

The actor who plays the title role in Sony's Balaji soap Kkusum, Nausheen Ali Sardar, had the most telling comment to make on the BJP's starry plans. "Which elections are you talking about? When are they going to be held?" she asked, completely clueless about the upcoming assembly elections.

Earlier, the BJP had said Bollywood superstar Shah Rukh Khan (even the reclusive Aamir Khan's name was being bandied about) and yesteryear's dream girl Hema Malini are likely to campaign for the party. But Shah Rukh is not known to do such things free of cost and, going by his current status, may charge the BJP a whopping amount. Naqvi was also not forthcoming whether Khan would be paid a heavy price or not.

But beyond the hype and hoopla of getting the crowds to election rallies, there is no sure shot way of knowing whether the presence of stars and celebrities in pre-election campaigns really convert into votes and success at the hustings.

At the end of the day, stars may shine for sometime on the election horizon, but there is no substitute for good hard work done by the government and candidates at the ground level.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ekta_kapoor.jpg?itok=Xbzb7xXF
Balaji Telefilms' Ekta Kapoor foregoes one-year salary for workers

MUMBAI: Balaji Telefilms joint managing director and creative head Ekta Kapoor will give up her one-year salary, Rs 2.5 crore, to ensure that her workers will not suffer due to the ongoing lockdown caused by the COVID-19 pandemic. In a social media post she announced that she is doing this so that...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/asianet.jpg?itok=XzMk61Sz
Asianet to air Walt Disney movies

MUMBAI: Leading GEC in Kerala Asianet is all set to telecast Walt Disney’s all-time great movies from 4 April. Walt Disney Movie Fest will be aired every Saturday and Sunday at 12 noon. The list of world-famous Hollywood titles scheduled for airing in Walt Disney Fest includes: The Jungle Book,...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/barc_0.jpg?itok=jINg-upV
News channels report highest ever viewership gain in week 12 post lockdown

MUMBAI: The overall news genre has reported the highest ever weekly viewership so far this year in the week 12 (21-27 March) of Broadcast Audience Research Council (BARC) India as compared to the previous week (14-20 March), courtesy the lockdown. In the current week, the Hindi news channels'...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/bbc%27.jpg?itok=GUrjd5_9
Broadcaster trio commits $50 mn of ad inventory to promote vital public health messages

MUMBAI: Three of the world’s biggest international broadcasters have come together to donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis.  BBC Global News, CNN International and Euronews have committed a combined inventory worth...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/Cannes%20Lions.jpg?itok=rbFMB94Y
Cannes Lions 2020 Cancelled

MUMBAI: Cannes Lions today announced that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021, said a Cannes Lions statement.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/eg.jpg?itok=TsblafCB
Can’t gag media to fight pandemic: Editors Guild of India

The Editors Guild of India in a letter has expressed its reservations against the government for holding the media responsible in the supreme court for creating panic in the country amid coronavirus pandemic.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/barc.jpg?itok=6RqIBy5L
COVID-19 boon: News channels show 300% viewership growth

The lockdown amid COVID-19 may adversely impact businesses, but it has helped the television industry, especially the news segment, to achieve a new high in terms of viewership, says a report released by Broadcast Audience Research Council of India (BARC) and Nielsen on crisis consumption.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/discpovery%27.jpg?itok=GyxMW1rO
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/jason.jpg?itok=_DR5y5Cs
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required