Television

Tony Elison is VP Interactive Media at MTV Intl

NEW YORK: Tony Elison has returned to MTV Networks International (MTVNI) in the newly created position of vice president, Interactive Media Development, for the brands MTV, Nickelodeon, VH1 and The Music Factory (TMF).

An official release informs that in his new role, Elison will develop MTVNI's new media and interactive business, partnering with the network's locally run channels and businesses around the world. The New York based Elison will report to Executive VP, MTV Networks International, Sahar Elhabashi.

Elison is responsible for seeking out new interactive opportunities for MTVNI's music and kids brands around the world. The aim is to further maximise audience connections and revenue streams. He was closely involved in MTV International's Motorola sponsorship deal which closed earlier this year, and has been appointed as the point person for all wireless/online content and development for this multifaceted deal. This will see the MTV and Motorola brands partnering on both distribution and content opportunities in the Asia-Pacific, Europe, and Latin America.

Elhabashi said, "Tony's familiarity with our international organization coupled with his extensive expertise in the business of new media makes him the perfect person to develop our international interactive business to reach its maximum potential, in partnership with our locally run and managed businesses, around the world. We have an aggressive growth strategy, and with Tony's expertise, I am confident that we will create innovative and value adding applications that will complement and drive our businesses".

Elison returns to MTVNI after a two year break. He first came to MTVNI as a consultant based in New York, and was immediately dispatched to Japan as Manager, International Business Development to help develop the MTV Japan business. He was promoted to Marketing Director of MTV Japan in 1996. Elison returned to New York in 1997, taking a lead in MTVN's international interactive development, where he worked on developing the MTVi Group Japan, MTV Asia's online business, and MTV Latin America's deal with Terra Networks, an online distribution deal extending the reach of premium MTV content to online users in both Latin America and the Spanish-speaking US market.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/Zee-Bangla.jpg?itok=fnI-N0kf
BARC week 46: Zee Bangla Cinema replaces Colors Bangla

In week 46 of BARC India ratings, Zee Bagla Cinema has replaced Colors Bangla at fifth position and in Gujarati space, VTV News has replaced Sandesh News at fifth position. Apart from these, slight changes in the pecking of channels in the Malayalam, Gujarati and Marathi spaces were observed.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/STAR-Plus.jpg?itok=6B2Pqh9U
BARC week 46: Star Plus retains leading position in urban market

For the past few weeks Sony Pictures Network's GEC channel  Sony Entertainment Television and Sony SAB were holding the leading position but in week 46 of BARC India rating, Star Plus has jumped to the leading position. Sony SAB has slipped to second position this week, the channel was seen at...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/barc.jpg?itok=Qlje8vY3
BARC week 46: Uptick in English news channel viewership

Recent events in the country resulted in the increase in viewership of news channels. Broadcast Audience Research Council of India (BARC) weekly data for Top 5 English news channels in week 46 of 2019 (Saturday, 9 November 2019 to Friday, 15 November 2019, week or period under review) shows a sharp...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/avinash-kaul.jpg?itok=8XRRQoAr
A+E Networks | TV18's Avinash Kaul on branded content and investing in the genre

Producing original shows on issues of contemporary local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India; that’s how History TV 18 aims to stand out in the niche segment of infotainment channels in India.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/biryani.jpg?itok=7bOYBYr9
MTV’s #BiryaniEmoticon campaign calls for the support of Biryani lovers to make it an emoticon

MUMBAI: What happens when you hear the word ‘Biryani’? Do violins start playing in your head? Does your heart skip a beat? Does your stomach start growling? If the answer is yes, and if your mouth is already salivating or your fingers have already reached a food delivering app, then you are one of...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/zee.jpg?itok=IZmKuY5a
Zee Telugu to celebrate Karthika Masam with ‘Sar Sarle Ennenno Ankuntam – Anni Jaruguthaya Enti?’

MUMBAI: Celebrating Karthika Masam, Zee Telugu curated a special showcase ‘Sar Sarle Ennenno Ankuntam – Anni Jaruguthaya Enti?’ as a treat to their ardent fans. The auspicious festivity brought together artists across the Telugu small screen industry under one roof to celebrate amidst spectacular...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/DINESH.jpg?itok=yoHDL83w
Dinesh Gautam joins TV9 Bharatvarsh as sr executive editor

Dinesh Gautam has joined  Associated Broadcasting Company (TV9) as senior executive editor last month. Till recently Gautam was serving iTV Network as Executive Editor for National News Channel and was heading MP CG news channel as well.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/pbl.jpg?itok=s7eZgLhG
Why the Premier Badminton League looks promising

MUMBAI: There was a time not so long ago when India was just a one-trick pony as far as sport is concerned. And we all know what that game is: cricket. Recently a clutch of new sports have been getting a shot in the arm: kabaddi, soccer, basketball and of course badminton.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/Essel-Group.jpg?itok=hJKdD3CE
Essel Group to sell 16.5% stake in ZEEL to repay loan obligations

Debt-ridden Essel Group  is planning to sell a 16.5 per cent stake in its flagship property  Zee Entertainment Enterprises Ltd (ZEEL) to financial investors to clear off its massive debt. After this transaction, Essel Group’s overall holdings in ZEEL will be five per cent, as mentioned in a...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories