Television

Tony Elison is VP Interactive Media at MTV Intl

NEW YORK: Tony Elison has returned to MTV Networks International (MTVNI) in the newly created position of vice president, Interactive Media Development, for the brands MTV, Nickelodeon, VH1 and The Music Factory (TMF).

An official release informs that in his new role, Elison will develop MTVNI's new media and interactive business, partnering with the network's locally run channels and businesses around the world. The New York based Elison will report to Executive VP, MTV Networks International, Sahar Elhabashi.

Elison is responsible for seeking out new interactive opportunities for MTVNI's music and kids brands around the world. The aim is to further maximise audience connections and revenue streams. He was closely involved in MTV International's Motorola sponsorship deal which closed earlier this year, and has been appointed as the point person for all wireless/online content and development for this multifaceted deal. This will see the MTV and Motorola brands partnering on both distribution and content opportunities in the Asia-Pacific, Europe, and Latin America.

Elhabashi said, "Tony's familiarity with our international organization coupled with his extensive expertise in the business of new media makes him the perfect person to develop our international interactive business to reach its maximum potential, in partnership with our locally run and managed businesses, around the world. We have an aggressive growth strategy, and with Tony's expertise, I am confident that we will create innovative and value adding applications that will complement and drive our businesses".

Elison returns to MTVNI after a two year break. He first came to MTVNI as a consultant based in New York, and was immediately dispatched to Japan as Manager, International Business Development to help develop the MTV Japan business. He was promoted to Marketing Director of MTV Japan in 1996. Elison returned to New York in 1997, taking a lead in MTVN's international interactive development, where he worked on developing the MTVi Group Japan, MTV Asia's online business, and MTV Latin America's deal with Terra Networks, an online distribution deal extending the reach of premium MTV content to online users in both Latin America and the Spanish-speaking US market.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/zee_0.jpg?itok=Z-hlrwtQ
Zee Media Diwali Festival further strengthens ties between India and Mauritius

MUMBAI: Festival of Diwali holds a special significance for people not only in India but also in Mauritius, where Zee Media celebrated the festival of light with great fervour on October 19. The event, Zee Media Diwali Festival Season 2, was attended by thousands at the Bus Terminus, Quatre Bornes...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/chrome.jpg?itok=7ARnsagy
English movie genre becomes top gainer in Chrome DM week 42

English movie genre has become the top gainer in week 42 of Chrome Data Analytics and Media data. The genre grew by 2.40 per cent. In this genre, Warner Brothers channel gained the highest OTS with 47.2 per cent in 6 metros market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/lee.jpg?itok=01jByAWc
Sony YAY!'s consolidation plan in regional markets

As per BARC India data, Sony YAY! continues to remain in the top three positions for the past few weeks. In week 41 the channel grabbed second position with 87898 weekly impressions (000s). The channel says its extensive plan starting from Dussehra to New Year has been one of the reasons in getting...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/partho.jpg?itok=Fpo7yH4T
Partho Dasgupta quits BARC India; Sunil Lulla named CEO

MUMBAI: Partho Dasgupta, the first chief executive officer of BARC India, a joint industry company between broadcasters, advertisers and agencies, today announced his plan to relinquish his position and move on.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/awrads.jpg?itok=ZBOxuQ8D
News18 Tamil Nadu hosts third edition of Magudam Awards

MUMBAI: News18 Tamil Nadu organised the 3rd edition of flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil, is an awards platform for celebrating glory of achievement and excellence. Thereby the awards is a unique platform to acknowledge and celebrate excellence in the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/tamil18.jpg?itok=JimiNhKM
News18 Tamil Nadu announces the third edition of Magudam Awards

News18 Tamil Nadu is once again proud to present the 3rd edition of our flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil is an Awards platform for celebrating glory of achievement and excellence.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/nbf.jpg?itok=0pZW1zG-
News Broadcasters Federation meets today in Mumbai

Top executives of India’s news Industry, part of News Broadcasters Federation - the largest ever federation of news channels will meet today in Mumbai in what will be the biggest meeting of regional and national broadcasters at one platform.  In their first meeting since the announcement, the top...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/republic.jpg?itok=I8UWl2vh
Republic Media Network, EbixCash partner for world’s first brand-integrated news studio

MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space - a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/kartik.jpg?itok=KssrYEEE
ZEEL's Kartik Mahadev on Zee Café strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories