Television

Aaj Tak claims good response to WCC contests

MUMBAI: With the Cricket World Cup over and the contests associated with it coming to an end, its time now for results- both in terms of winners as well as the response generated from the viewers.

Aaj Tak, the news channel has received a good response to the contests that it had run in association with Electrolux Kelvinator.

The contest period spanning 43 days received more than 1.5 million responses averaging 35226 responses per day, with the maximum for a day going up to 82797 responses, states an official release.

According to the release, 150 winners hailing from major towns and cities of India, will be given washing machines as per the contest rules. The north and west regions were the biggest response generators for the contest.

Figures prove that the response generated by Aaj Tak for its contests was as good as that initiated by an entertainment channel, which was covering the WCC tournament, adds the release. While the sports/entertainment channel garnered close to 2 million responses, Aaj Tak managed 1.5 million responses that too without having live coverage of the WCC tournament.

"Contrary to the belief that news channels would be affected because of the World Cup, Aaj Tak has been able to attract more viewers to the channel. In the past one month we have increased our reach by 4 million households and the channel share to 59 per cent from the earlier 55per cent ," Aaj Tak CEO G Krishnan is quoted as saying in the release.

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