Television

SET closes with 6, DD-Nimbus 8 sponsors

MUMBAI: There's just over a week left for cricket's greatest show to kick off in South Africa, and both terrestrial broadcaster Doordarshan and C&S rights holder Sony Entertainment Television (SET) have closed shop as far as sponsorship deals are concerned.

Nimbus has confirmed that all four presenting sponsors (in the categories of TV, soft drinks, two wheelers and telecom) and four associate sponsors (in the categories of cars, lubricants, airlines and insurance) have been signed on.

SET India on the other hand, which had earlier been talking of signing on seven sponsors, is finally going with six

As far as DD-Nimbus is concerned, information available with indiantelevision.com indicates that the four presenting sponsors are LG Electronics, Coca-Cola, VSNL and either Bajaj Auto or TVS Suzuki. Media reports also indicate that Cadburys and Colgate are advertising heavily and exclusively on DD.

As for associate sponsors, the names being mentioned are Maruti, Life Insurance Corporation of India and either Castrol or Indian Oil Servo. Nimbus Communications CMD Harish Thawani would not add anything further on the issue except to say: "Full details of the sponsor line-up will be announced by Nimbus on Monday (3 February), as brand activity plans are only being revealed by clients then."

SET has closed its sponsorships deals with one presenting sponsor (Pepsi) and five associate sponsors. "MAX and SET have signed six major sponsors for the telecast of the games. These presenting and associate sponsors would account for more than 50 per cent of the total value of the revenues generated," says SET executive vice president, sales and revenue management Rohit Gupta.

The associate sponsors are Reliance Infocomm, Hero Honda, Samsung, and Clinic All Clear and Close Up from the Hindustan Lever stable.

When queried about the seventh sponsor that Sony had been trying to tie up these last few days, Gupta said that Sony finally settled for six.

Adds Nimbus' Thawani: "We can also confirm that all on air properties are sold out, such as "4s and 6s" package, "fall of wickets" package and both "action replay" packages; as also all end match properties such as "Master Blaster", "Best Shots" (another four completes the list). As a result all nine properties are now sold out. All pull throughs are also fully booked as informed earlier,"

Gupta had earlier said: "The live features are completely sold out. Extraaa Innings, which constitutes 10 per cent of the total revenues that would be generated are also fully sold out. Extraaa Innings has been sold as a sponsorship package and fixed buys basis and not as spot buys."

Sources say that these properties have been taken by companies such as HLL, Pan Parag, Bajaj Auto, Aristocrat, Hero Honda, Coca Cola, Sony Television, Yamaha bikes, SS Sanitary Fittings, Toyota, BPCL, TVS Suzuki, SBI Life, Hyundai and ICICI.

The World Cup will drive revenues of Sony into the Rs 10 billion mark this fiscal, MAX executive vice president and business head Rajat Jain had claimed while announcing MAX plans for the World Cup.

Media sources state that the current estimates are as follows: Sony has bagged around Rs 1.6 billion in sponsorships and an additional Rs 800 million in spot buys.

DD-Nimbus has bagged Rs 1 billion in terms of sponsorships and an additional Rs 400 million in spot buys.

For both DD-Nimbus and Sony, now it is really left to the Indian cricketers to perform. Informed sources say that if India manages to reach the the semi-finals, it would immediately release Rs 200 million in ad spend.

And if India puts on a spectacular display and reaches the Finals? That would mean another Rs 100 million in the ad kitty, say the sources.

So that's the equation. Now for the sponsors, and the broadcasters, if the India team could just strut their stuff on the field instead of just in ad campaigns...

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/ipl.jpg?itok=3A0Srzdl
IPL governing council clears UAE as venue; Vivo as sponsor

So, the Indian Premier League is moving to the UAE after all. All that it awaits is the official government go-ahead, which is likely to come in the next couple of days or so.  The IPL’s governing council green signaled the holding of the world’s most premium cricket tournament in the UAE on Sunday...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/pepsi.jpg?itok=P6z4WZUs
IPL, festive season expected to push up ad rev for GECs

After almost four months of hiatus, advertising spend is slowly inching up on TV, especially GECs, which saw shows resume some weeks ago. Experts suggest that whenever consumer behaviour sees a shift, advertising spends have also adjusted.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/shoot.jpg?itok=ng6zGiq_
TV actors on resuming work and challenges faced while shooting

Now that most shows have resumed on TV, the entertainment is back on. However, the new experience of shooting is something that even actors are getting used to. While Kumkum Bhagya’s Mugdha Chaphekar is excited to meet her unit and the cast after three months.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/jamesmurdoch800x800.jpg?itok=-WVMXLZn
James Murdoch resigns from News Corp board

MUMBAI: Truly, a saga has come to an end. James Murdoch once considered to be the successor to Rupert Murdoch has resigned from the News Corp board yesterday. James, who helped his father build his Asian empire under Star TV and later at 20th Century Fox and then Fox, was associated with his...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Romil%20Ramgarhia.jpg?itok=I4QrPiF4
BARC India COO Romil Ramgarhia resigns

NEW DELHI: BARC India COO Romil Ramgarhia has decided to move on from the ratings provider. He joined the organisation in 2014 as a chief business officer and was elevated to COO role about two years back. “Romil Ramgarhia has resigned from the services of BARC India effective 31 July 2020,” shared...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/abp_0.jpg?itok=fSy4DOMo
ABP Network to shift from FTA to pay

KOLKATA: The news network which recently decided to reposition its brand identity from ABP News Network to ABP Network is also bringing a change to its business model. ABP Network chief executive officer Avinash Pandey said that the network will soon go pay from its current free-to-air (FTA) model.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/bigga.jpg?itok=8I7F4CYb
BIG Ganga brings Kajri Utsav, a perfect culmination to its Saawan Celebration

Adding to the abundance of festivities ever-present in August, BIG Ganga, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, is leaving no stone unturned in bringing the celebrations right to the doorsteps of its audience....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/zeee24.jpg?itok=Bpl0Dvpg
ZEE 24 Kalak Leads Gujarati News Genre

The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/shemaroo.jpg?itok=PBUeB4fJ
Shemaroo op revenue down due to COVID2019 impact

Indian content creator, aggregator distributor, specifically in the media and entertainment industry and now television broadcaster, Shemaroo  Entertainment Ltd (Shemaroo) reported 39.7 percent drop in consolidated operating revenue at Rs 86.2 crore for the quarter ended 30 June 2020.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required