Television

Sony draws up mega plans for 2004

NEW DELHI: It would be too optimistic to think that Star Plus and the whole Star Network would be dislodged from the top spot in 2004, but the success of Jassi Jaissi Koi Nahin on Sony has proved that a change can cause a dent.

So, geared up by the success of Plain Jane Jassi, the Sony Entertainment TV India (SET) team has drawn up some ambitious plans for 2004. That includes launching a new animation channel and making a bid for the telecast rights of cricket matches that are held under the aegis of the Board of Control for Cricket in India (BCCI).

Animation channel Animax, next big launch on Sony platform

A senior executive of SET India gave a sneak preview of the big plans that the company has in store - all aimed at increasing viewership, and subsequently, the revenue.

"We are looking at launching a new animation channel in India to add more variety to the bouquet," the SET executive told indiantelevision.com, adding that the proposed channel would be called Animax.

Animax, unlike Turner's Pogo, is part of the Sony stable and does exist in some other parts of the world. While the Pogo kids' channel - also slated to debut in 2004 - was especially designed for the Indian market, Animax is being brought to India as a dedicated animation channel, mainly aimed at teenagers

Cricket action to continue on Sony

However, the launch date has not been finalised, but SET's endeavor would be to definitely put it on the Indian airwaves in 2004. Sony has still not given up on the rights to distribute Disney channels, which may see the light of the day next year.

"If some company says that it has already got Disney in its bag, then go and ask them to show you the papers," the SET executive brazened out, adding that even for the Sri Lanka cricket telecast rights, Sony is still in the fray, contrary claims made to this effect notwithstanding.

With the lessons learnt from the cricket World Cup, held in 2002-'03, SET now wants to make a grab for the telecast rights of the BCCI-held cricket. The five-year contract that BCCI has with India's pubcaster Doordarshan, according to the SET exec, comes to an end sometime in 2004.

"We'll definitely like this Indian cricket property to remain with us. It'll go on to add to what we already have for 2004, including the Champions Trophy (as part of the long term deal signed before the last WC with the ICC)," the Sony executive explained.

Considering that the last deal that BCCI, one of the richest sporting bodies in the world, had signed with DD was to the tune of Rs 2,250 million, Sony is mentally preparing itself for a bid amount that would be on the higher side - Rs 5,000 million. "BCCI is certain to raise the stakes," the SET person said.

But won't cricket rights of BCCI create political problems, if they don't go to pubcaster DD? SET India has a solution for that too: sharing of the telecast.

Pointing out that Sony would have "no problems" if DD too telecast the cricket matches simultaneously, as done selectively during the last World Cup, the SET executive explained, "We don't foresee any problems in sharing the cricket matches with DD. After all, DD would broadcast the matches on a terrestrial mode, while we'd do so through satellite."

And, if all these are not enough, SET is all set to launch more new shows like Jassi, which would help it get a firmer foot hold on the Top 50 list.

"At present, we are working on a host of ideas and, in 2004, some four to five big shows would be launched in the Jassi mould so that more of our programmes get into the Top 50 list," the Sony exec explained.

So, the Sony sonata continues to play on in 2004. Whether it would catch the viewers and advertisers eyes and ears is something that has to be evaluated when the Santa Claus comes round next year.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/flix.jpg?itok=eeMkU6nq
&flix to premiere Slender Man on Nov17

MUMBAI: &flix, home for the biggest Hollywood hits, brings a spooky story of a group of college students who face the exasperation of a demon summoned by them. “Flix First Premiere” is back with Slender Man on November 17, 2019, at 1PM and 9PM. Directed by Sylvain White, the movie stars...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/tata.jpg?itok=6uqAZbWe
Tata Aia Life insurance & republic media network partner for “Rakshakaran Hero” initiative

MUMBAI: More than 950 million people do not have Life Insurance. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a “protection gap” of 92%. With Protection as the main purpose Tata AIA Life Insurance has launched Rakshakaran Hero initiative...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/b4u.jpg?itok=6mtPxkzl
B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” WTP receives a grand opening

MUMBAI: B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke”World Television Premiere receives an overwhelming response. Based on Chhathi Mata, the movie was conceptualized and produced by B4U’s team &had the World Television Premiere on 2nd November, 2019. This was on the occasion of Chhath, a popular...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cnbc18.jpg?itok=1_HMd6h3
CNBC-TV18 celebrates 20th anniversary

MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/all.jpg?itok=xW0FDV_o
Peppa Pig's first-ever performance 'Peppa Pig Musical' rolled-out in Mumbai on Children's Day

They have been winning millions of hearts across the globe with their ‘Oink Oink’ and cuteness quotient. And now the loveable, cheeky little piggy, Peppa Pig, one of the most charming animated characters, is all set to take over India with their first ever musical on the occasion of Children’s Day.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Balaji-Telefilms.jpg?itok=uslHFPeq
Production rakes in numbers for Balaji Telefilms; Alt Balaji numbers up

One of the most successful television content production houses in India, the Shobha Kapoor and Ektaa Kapoor-led Balaji Telefilms Ltd (Balaji) reported more than double standalone profit after tax or PAT (up 117.6 percent) y-o-y for the quarter ended 30 September 2019 (Q2 2019, quarter or period...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/barc.jpg?itok=_U4jurfV
BARC week 45: No changes in South GEC space

In week 45 of BARC India ratings, no changes were observed in Malayalam, Kannada, Telugu and Tamil. In Bangla, Bhojpuri, Gujarati and Marathi genres. But the pecking order of the top five channel has seen slight changes.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/kbc.jpg?itok=GBC6vE3l
BARC week 45: SET slips to third position in urban market

MUMBAI: Sony Pictures Network's leading Hindi GEC-Sony Entertainment Television has slipped down to the third position in week 45 of BARC India ratings. Last week the channel was observed in the second position. Sister GEC Sony SAB continued to hold the leading position in urban market and pay...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/mona.jpg?itok=M7q1L_ZA
ABP News Network names Mona Jain as chief revenue officer

MUMBAI: Mona Jain, a veteran media professional with nearly two decades of experience, has joined ABP News Network as the company’s chief revenue officer. She will be responsible for the organisation’s revenue efforts across ANN channels, live events and digital platforms. Jain comes to ANN with a...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories