Television

SAB TV primed up for humour

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/04/Untitled-1_23.jpg?itok=la68NuwZ

MUMBAI: A niche Hindi entertainment channel? Looks like that's what the Adhikari brothers' promoted SAB TV is setting out to be.



To mark its turning three years on air (23 April), SAB TV has gone in for a new look and a new positioning. If SAB TV's selling proposition to the viewer and the media planner last year was as a relief channel, now this has been taken a step further and the Adhikaris have gone the whole hog down the humour road. "Only Smiles, No Tears" is the channel's new tag line while SAB TV's logo base line "sab se alag" (different from everyone) reinforces the point.

 

 

Monday to Sunday on both the afternoon prime time (12 noon to 2:30 pm) and evening prime time (8 pm to 10:30 pm) will be chock-a-block with humour based shows, SABTNL vice-chairman and managing director Markand Adhikari tells indiantelevision.com.



The switchover to only humour on prime time begins Monday, 5 May with the launch of four new humor-based shows.



---Hassi Woh Phassi (a bi-weekly) - a comedy about a dentist who can read the thoughts of any woman when she smiles. It stars Shruti Ulfat, Seema Kapoor, Asif Basra and Suresh Menon.



---Sahib Biwi Ke Gulaam (bi-weekly), a sitcom has the seasoned Shubhangi Gokhale and Anjan Srivastava in the lead along with Deven Bhojani (of Office Office fame) and Nivedita.



---Dhaaba Junction (bi-weekly), based on two rival dhaabas (roadside eateries), is the comeback vehicle for satirist Jaspal Bhatti, in a completely new avtaar. Shot in a realistic 80-foot set at Film City, Mumbai, the ambience of a real dhaaba has beren recreated for this show.



---Bade Miyaa Chotte Miya (bi-weekly), a sitcom that has India's answer to Jay Leno motormouth Shekhar Suman in a double-role for the first time in a story about twins. There are also some serious rivalry problems between the two since Twin "A" who was born exactly five minutes before Twin "B" expects his younger brother to give him his due, and which happens, but only in his imagination...



SAB has gone into overdrive on the brand promotion front as well with a campaign that kicked off last Friday (18 April). The look of the channel has changed and an extensive on air as well as outdoor campaign seeks to reinforce the "Only Smiles, No Tears" proposition.



A teaser campaign in 14 cities across west and north India, including Mumbai and Delhi, which began on 18 April is currently running on hoardings, buses, trains and kiosks. In the Capital, where hoardings are banned, 500 kiosks have been taken up.



From 1 May the campaign will translate into programme specific branding and that will introduce the four new shows.



And what will all this achieve for the channel? Queried as to where SAB TV would stand in a post-CAS scenario, Adhikari said if properly implemented, it was bound to benefit his channel. The fact that SAB TV was uniquely positioned as primarily a comedy channel would make it a must carry not only on every cable platform but also on every media plan as well, he asserts.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/hbo.jpg?itok=UHvYvgh1
HBO and HBO HD to premiere ‘Aquaman’ on October 20

MUMBAI:  HBO has added more sparkle to Diwali fun, the channel will air Aquaman on Sunday, 20th October, 2019 at 1pm, 5 pm and 9pm.. It also gives viewers an opportunity to bring the rush of Aquaman’s adventures home! Fans can participate in many interesting contests on HBO’s social media pages to...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/travelxp.jpg?itok=wISpgXM9
Travelxp 4K HDR forays into Mexico on Totalplay

MUMBAI: Commencing its presence in Latin America, world’s first 4K HDR channel Travelxp announces its latest launch in Mexico on Totalplay. Its premium travel and lifestyle shows are available to viewers on channel number 385 from October 1st, 2019. Broadening its global reach, Travelxp also...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/vta.jpg?itok=1G_Q8hWv
BARC week 41: VTV News enters top five Gujarati channels' list

In week 41 of BARC India ratings, Gujarati GECs space witnessed a new entrant VTV News at fifth position. The channel has replaced Sandesh News which was seen at fifth position in week 40. No changes were observed in Kannada, Marathi and Tamil spaces in week 41 of BARC India ratings. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/colors.jpg?itok=4dyADgHL
BARC week 41: Sony, Star, Dangal retain their No 1 positions in urban, pay and rural markets

In week 41 of BARC India ratings, the action in the GEC genre continues to see stability for the leaders.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zeel.jpg?itok=uldwbrib
Zeel reports higher op revenue, PAT for Q2 2020

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported 7.6 percent and 7.4 percent y-o-y growth in total and operating revenues for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year ago quarter Q2 2019.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saregama.jpg?itok=7gnwjSIz
Saregama launches Carvaan Mini Legends - Assamese

MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tv.jpg?itok=ryQubiR2
News Broadcasting Standards Authority issues advisory on coverage of Ayodhya dispute verdict

While the Supreme Court ended the daily hearings of the Ayodhya dispute case on Wednesday, the News Broadcasting Standards Authority (NBSA) has issued a special advisory for reporting of the sensitive issue.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/Kartik-Mahadev.jpg?itok=TQirg1Ar
&flix reduces Hollywood movie TV premiere window to five months

While the general time to bring a Hollywood movie to Indian TV screens has been nine to 12 months, &flix has changed that with its new deal with Sony Pictures Television. Now, viewers can catch their favourite movies within three months of launch.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/out.jpg?itok=bNsHV0ai
NewsX gets into long-term partnership with Outbrain Engage suite of products

MUMBAI: Outbrain, the discovery and native advertising feed for the open web, announced that it has signed an exclusive long-term partnership with News X, one of India’s top English language Publishers. The partnership will allow News X to fully leverage the Outbrain Engage platform by maximising...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories