Television

Mudra Videotec gets ready for new shows on DD

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/04/Doordarshan_1.jpg?itok=5WrhQ0ei

After a long hiatus, Mudra Videotec, the television software production and marketing arm of advertising major Mudra Communications is all set to renew the golden relationship it shared with Doordarshan in its halcyon days.

After soap Shayad Tum, it has now announced the launch of a new daily soap to be launched from 3 June on DD National.

Mera Humsafar, concieved and written by experienced film and TV professional Vinod Pande, is a moving tale of a single mother and her mentally challenged daughter. "The serial potrays the adversities faced by the family in life and how they cope with these with dignity and determination to finally emerge victorious", says Pande, who has earlier written and directed several hit DD shows including Air Hostess, Reporter, Ek Kahaani and Detective Pradhaan.

An inspiring saga, it hopes to educate people about dealing with a common and socially stigmatized problem of having a special child. Mudra Videotech creative consultant Abhigyan Jha says viewers, bored of "saas bahu" dramas, need a change. "If you study the top 10 shows on DD, you can see that they belong to different genres."

An upbeat Mudra Videotec CEO Kaushik Roy too seems pretty confident of the success of Mera Humsafar. "Within a short span, we have made a meaningful comeback with relevant and popular programmes on air. We are proud of our association with Vinod Pande and Mera Humsafar has all the potential of being a new trendsetter on TV," he says.

Mudra has in the past produced some of the most succesful shows on Indian television such as Buniyaad, Udaan, Rajani and Chunauti among others. It has developed 11 projects in the last six months, prominent among them the sucessfull, Shayad Tum starring Shekar Suman and Mandira Bedi.

Roy says Mudra has taken on the challenge of a different theme consciously and is willing to face the risk. Roy's stand seems to be in place since Godrej, Johnson & Johnson, Dabur, Colgate, Nirma and Kunwar Ajay sarees have already come on board. Mera Humsafar stars Abhimanyu Singh potraying Jeeten and Barkha Madaan as Poonam, the female protaganist.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632394106617.jpg?itok=XoGRxfbx
Star Sports unveils ICC Men’s T20 World Cup official anthem

Mumbai: Star Sports, in association with ICC, has released an official anthem called "Live the Game" for the ICC Men’s T20 World Cup.  The campaign is conceptualised by Star’s creative team and it highlights how the game of cricket transcends boundaries to bring fans across the globe together.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/img-20210923-wa0001.jpg?itok=kHhEn_Ck
Zee Ganga begins its new journey with superstar Nirahua in Varanasi

Mumbai: Zee Ganga, a premium GEC channel by Zee Entertainment Enterprises Ltd (Zeel) - which is redefining Bhojpuri content, has announced its journey with a fresh array of never before seen original content for the audience. On Thursday, the channel initiated the launch in Varanasi with one of the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632380545259.jpg?itok=kDKycaZJ
Sony Yay! unveils its content lineup for festive season

Mumbai: Sony Yay!, the kids’ entertainment channel under Sony Pictures Networks India (SPNI), has announced to serve audiences 140 hours of fresh content during the festive season including six shows and eight telemovies. The channel has unveiled a slate of new launches, fresh programming and films...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632375747735.jpg?itok=GaGc-KWD
Zee-Sony entity to generate close to $2 billion in revenue

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) on 22 September announced its plans for a merger with Sony Pictures Networks India (SPNI). The merged entity will be the largest media and entertainment player in India with a scale close to $ two billion in revenue.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632375575804.jpg?itok=Ah55YpDC
The Q to premiere MX original show 'Aashram' on TV

Mumbai: The Q has partnered with MX Player to bring its critically and commercially successful original series “Aashram” to television. The first season of the show will air on 11 October at 8:30 p.m from Monday to Friday followed by the second season. Directed by Prakash Jha, the crime thriller...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/zee.jpg?itok=h2I_aKn0
The whys and wherefores of the Zeel-SPNI merger proposal

After days of conjectures fueled by boardroom battles, Zee Entertainment Enterprises Ltd (Zeel) pulled off a tour de force early on Wednesday announcing the company’s plans for a mega-merger with arch-rival Sony Pictures Networks India (SPNI).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/vipul-nagar.jpg?itok=i3L9gsEW
Vipul Nagar appointed as Colors Gujarati business head

Viacom18 has announced the appointment of Vipul Nagar as business head for Colors Gujarati.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632307405113_0.jpg?itok=3XqTmiQm
Zee Entertainment is Global Citizen Live’s India broadcast partner

Mumbai: International advocacy organisation Global Citizen in partnership with Wizcraft recently announced that Mumbai will be represented in Global Citizen Live’s broadcast. The organisation, on Wednesday, said that Zee Entertainment Enterprises Ltd will broadcast the festival on its television...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/nie.jpg?itok=_a4sbcL1
Neilsen announces ‘Impressions-First Initiative’ for cross-platform measurement

Nielsen has announced that it will take the lead on an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US. The move to impressions will occur in conjunction with the integration of broadband-only (BBO) homes into...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required