Television

Beat that ESS tells Sony, announces OCSI rights acquisition

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/29/Untitled-1_2.jpg?itok=xiWo2t7w

NEW DELHI: It's war out there in the cricket broadcasting arena. Sony Entertainment Television may have ICC cricket, including the next two World Cups, but for sheer breadth of coverage, it is ESPN Star Sports (ESS) that has it.

ESS, a joint venture between ESPN Asia and Star Group, today announced the acquisition of telecast rights of all international cricket from Australia, South Africa, New Zealand, Zimbabwe and England (the OCSI territories) for a period of five years from 2003 to 2008. Estimated cost of acquisition: around to $ 140 million. 

With the acquisition of 805 days of additional days of cricket telecast of 110 tests and one-day internationals in which India will feature in 17 tests and one-day series. The broadcast will go out to millions of fans across India and other countries that are covered by the footprint of the Asiasat 3 satellite. The total number of days of cricket with ESS now amount to 1,108 days of cricket till 2007, compared to about 153 days of cricket telecast rights that has been bagged by Sony Entertainment TV India till 2007 which includes the two cricket World Cups. 

ESS is also set to announce within two weeks new programming and marketing initiatives to exploit the total number of cricket telecast days it has at its disposal. 

"With this acquisition we hope to maintain the our leadership position (where telecasting of sports events are concerned) in India," Manu Sawhney, managing director of ESPN Software India told indiantelevision.com after a press conference in Delhi.

Though Sawhney put forward a defensive bat of "no comment" to a query on the acquisition cost of the additional cricket telecast rights, broadcasting industry sources indicated that it was around $ 140 million. The deal, signed on Saturday, has had numbers thrown up that put the cost even as high as $ 200 million. Compare that to the $ 24 million ESS paid out in September 1999 for the telecast rights for the four cricket boards Australia, New Zealand, South Africa and Zimbabwe (England was not included as part of the OCSI bid then) from 2000 to 2004 and that gives some idea as to just how competitive this business is. Also, $ 24 million was seen as an astronomical figure to pay for cricket rights then. But then there were more competing bids what with ESS, the Zee Network, Vatsa Television Network and a number of air-time buyers like Stracon India and 21st Century Media all in the race. This time round only three players were seen as bidders for the rights - ESS, Sony Entertainment Television and Ten Sports.

"ESS has held an unparalleled leadership in sports broadcasting across Asia and India over the past six years. The acquisition of this multi-cricket broad deal demonstrates the continued long-term commitment of the shareholders of ESS (to the Indian and Asian market at large)," an ESS statement quoting Rik Dovey, managing director of ESS, said. 

The cricket rights include 203 days of cricket from Australia covering tours by India, Sri Lanka, South Africa, West Indies, England, Zimbabwe and New Zealand; 145 days of cricket from South Africa, 207 days of cricket from England, including tours by India, Australia, SA and Pakistan; 120 days of cricket from New Zealand and 130 days of cricket from Zimbabwe. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/tamil18.jpg?itok=JimiNhKM
News18 Tamil Nadu announces the third edition of Magudam Awards

News18 Tamil Nadu is once again proud to present the 3rd edition of our flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil is an Awards platform for celebrating glory of achievement and excellence.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/nbf.jpg?itok=0pZW1zG-
News Broadcasters Federation meets today in Mumbai

Top executives of India’s news Industry, part of News Broadcasters Federation - the largest ever federation of news channels will meet today in Mumbai in what will be the biggest meeting of regional and national broadcasters at one platform.  In their first meeting since the announcement, the top...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/republic.jpg?itok=I8UWl2vh
Republic Media Network, EbixCash partner for world’s first brand-integrated news studio

MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space - a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/kartik.jpg?itok=KssrYEEE
ZEEL's Kartik Mahadev on Zee Cafe strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/BARC_800.jpg?itok=IhAg9H0v
BARC week 41: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Sony%20Max.jpg?itok=O43KvdRQ
Sony MAX celebrates 20th anniversary

MUMBAI: Sony MAX, India’s leading premium Hindi movie channel from Sony Pictures Networks India (SPN) is celebrating 20 years of its glorious broadcasting journey in India this October.  Having pioneered the trend to showcase the best of Indian cinema, Sony MAX, over the years, has continued to...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/News_Channels.jpg?itok=QIBuy6yH
Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/hbo.jpg?itok=UHvYvgh1
HBO and HBO HD to premiere ‘Aquaman’ on October 20

MUMBAI:  HBO has added more sparkle to Diwali fun, the channel will air Aquaman on Sunday, 20th October, 2019 at 1pm, 5 pm and 9pm.. It also gives viewers an opportunity to bring the rush of Aquaman’s adventures home! Fans can participate in many interesting contests on HBO’s social media pages to...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/travelxp.jpg?itok=wISpgXM9
Travelxp 4K HDR forays into Mexico on Totalplay

MUMBAI: Commencing its presence in Latin America, world’s first 4K HDR channel Travelxp announces its latest launch in Mexico on Totalplay. Its premium travel and lifestyle shows are available to viewers on channel number 385 from October 1st, 2019. Broadening its global reach, Travelxp also...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories