Television

Will private players in Pakistan pound PTV?

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/indiantelevision_4.jpg?itok=RdwFMME9

More than two years after promising to open the floodgates to private TV channels, General Musharraf this week approved an ordinance that allows private sector television in Pakistan.

The PEMRA Ordinance 2002 allows the establishment of the Pakistan Electronic Media Regulatory Authority that will issue licenses to broadcast media operaters. The move is meant to bring in the element of 'transparency and an invisible system of accountability through media available at local community, provincial, national, and international levels.' This spells competition not only for the three state controlled channels in the country, but also to those from across the border that beam their programmes into Pakistan, and have a loyal following.

The Cable TV network, earlier supervised by the IT and T Division, has been brought into the fold of this law and the Pakistan Telecommunication Authority will continue to guide and support its technical side. The PEMRA rules include a Code of Conduct for media broadcasters and CTV operators to ensure decency and responsibility, and a clause stipulating that programming content of broadcasts are to be strictly and regularly monitored. A council of complaints has also been provided in the law to respond to people's complaints, and recommendations for disciplinary action against broadcasters violating the code of ethics and other provisions of the law have also been provided.

Foreign television channels however will not be allowed entry, nor will licenses be granted to promoters who are not citizens or residents of Pakistan. Among others excluded from setting up shop in Pakistan are foreign companies established under the laws of any foreign government, companies the majority of whose shares are owned or controlled by foreign nationals or companies whose management or control is vested in foreign national or companies.

While the behemoth PTV and its sister channels will perforce have to shape up to match rivals from the private sector, channels like Prime Entertainment Channel (PEC), Indus Vision and ARY Gold targeting the Urdu population, have already built up a reputation in the country.

UAE based satellite channel ARY Gold's strengths, say reports, lies in its current affairs programmes, while the Prime Entertainment Channel has an interesting line up of shows and soaps. Set up recently,

The PEC is reported to be the only entertainment based channel completely dependent on foreign investment.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/barc.jpg?itok=jysEwKNW
Non-Hindi channels continue to dominate top 10 pay channels across genres

BENGALURU: As the progress in the Sushant Singh Rajput case seemingly tapered off, the news genre lost some of its sheen in terms of weekly impressions in Week 37 of 2020 (Saturday 12 Sep 2020 to Friday 18 Sep 2020, week or period under review). Broadcast Audience Research Council of India (BARC)...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/prive.jpg?itok=7x0M7r7e
Celebrate The Victory of Good Over Evil with A Festive Special ‘Privé Collection’ on &PrivéHD

It’s a collision of darkness and light this festive season as the forces prepare for an ultimate combat! As we approach the festivities, it’s time to gear up for the battle between the good and the evil as &PrivéHD brings a special festive edition of its flagship property Privé Collection. Come...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/zee.jpg?itok=c4TnNbHk
Entertainment finds its new address; Zee Tamil set to launch new reality game show – Zee Super Family

Known for its unique reality show formats, from Mr. & Mrs. Khiladies to Junior Superstars, Zee Tamil has announced the launch of its newest reality show – ‘Zee Super Family’. Featuring Zee Tamil’s fiction stars in a new avatar, the show will serve as a platform for best-in-class entertainment...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/swa.jpg?itok=JV8WlumE
SWA Awards 2020: Article 15, Soni & Gully Boy win big

MUMBAI: The first ever SWA Awards 2020, organized by the Screenwriters Association, to felicitate screenwriters and lyricists was held yesterday and was a thundering success. Hosted by actors Varun Badola and Rajeshwari Sachdeva, the event focused mainly on the writers – with the jury members who...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/bb.jpg?itok=Y0UZKVN4
Endemol Shine gets ready for a different Bigg Boss 14 season

The three most popular features of Bigg Boss are- its host Salman Khan, Bigg Boss’ voice and finally the house. These three actually form the backdrop of every image that a viewer has about Bigg Boss throughout a season’s journey.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/times.jpg?itok=qmhk59m5
Times Internet's M360 partners with Google to enable effective monetization for digital publishers

M360, Times Internet’s turnkey publishing and monetization platform for publishers, has partnered with Google as a Google Ad Manager partner. M360 will now be able to monetize publisher inventory using the Google Ad Manager platform. Times and Google have a long standing partnership on Google Ad...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/dangal.jpg?itok=XeqoCLgb
Enterr10 Television increases its regional footprint with Dangal Kannada

MUMBAI: Strengthening its presence in India, Enterr10 Television Network forays into the south with its latest channel launch Dangal Kannada. Hard on the heels of its launch of Enterr10 Rangeela in the Bhojpuri market, Dangal Kannada underlines the network’s aggressive expansion into the growing...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/zee.jpg?itok=5x71F-7j
Zee TV set to launch four TV shows in October

MUMBAI:  With the upcoming festive season around the corner, Zee TV has a bumper entertainment extravaganza coming its viewers' way that is bound to spread cheer and bring families together over sampling a vast array of fresh content in the month of October. The channel finally let the cat out of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/samarth.jpg?itok=tkh1DYs0
Why Zee Bangla’s Samrat Ghosh is looking forward to Durga Puja

MUMBAI: Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh is really looking forward to the next couple of months, like almost everyone in the industry. A large part of 2020 has been a bit of a washout for the channels that he runs, at least in terms of the topline. But with west...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required