Television

Sahara tries a different approach to primetime

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/16/Untitled-1_11.jpg?itok=jLVbsEjX

While other channels are still biting the family soap bait, Sahara TV has decided to tread the untrodden path with a new series on the theme of sati, to be slotted on the 8:30 pm prime time band.

Har Mod Par is the brainchild of Rakhi Tandon, who says she conducted extensive research on the theme of sati before finalising a real life story on which the serial will be based. Premiering on 4 March, the serial is about an innocent girl from the interiors of India who gets married and widowed on the same day. Tandon, the producer of the show, says she chose Sahara to showcase the battle of a girl against social evils, as it has a better reach in the interiors of the country along with a wide range of programmes.

A daily, Har Mod Par will be aired Mondays to Fridays, with repeats every day at 1:30 pm. The show could well play a crucial role in the channel's programming, which is scheduled for a total revamp around March 2002. Says Tandon,"It will not be a social documentary, but an eye opener in an entertaining way." According to one of the directors of the show, Jitendra Kumar, the team screened more than 400 young girls and even postponed the shoot for more than five months till they could find the right face for the lead role. Tandon says she has two directors, Kumar and Rahul Mewawala for the show, as a daily series involves a lot of post production and shooting work. The serial has currently been sanctioned a run of 260 episodes. The shooting for Har Mod Par is on at Charkop in suburban Mumbai, where the small town ambience has been recreated to accuracy.

While Tandon is tight lipped about the costs involved, she maintains that it is a medium budget show. Quizzed as to why Sahara picked this concept for a show, channel VP Priya Raj said,"As a channel, we are not in the TRP race. As a communication major, our target is to reach to the maximum viewers who are not covered by other channels. We have always provided different kind of content. With this serial too we are looking to provide fresh content to our viewers." While no advertisers have been firmed up for the show, Raj said the channel follows a procedure of package selling wherein two or three programmes are sold as a package.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/77.jpg?itok=OllFX0Pz
Times Now, Mirror Now to air docu-series on formation of Bangladesh

Times Chronicles, the content studio from Times Network has launched "1971 Birth of a Nation," a documentary series on India post-independence. The seven-part docu-series will begin airing on 27 November on Times Now and Times Now World starting at 6 p.m and Mirror Now starting at 7:30 p.m.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/saurabh_sancheti.jpg?itok=p8K4kZ-z
Right time for the LCO ecosystem to reinvent itself: Jio Platforms' Saurabh Sancheti

Mumbai: Saurabh Sancheti, the young and dynamic CFO of Jio Platfroms, and one of Fortune India’s 40 under 40 has been instrumental in scripting the success story of Reliance’s Cable business post its acquisition of two largest cable TV and broadband companies in the country - Hathway Cable &...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/sony_sports.jpg?itok=7eDGuq5E
Sony Sports ropes in five sponsors for ‘The Ashes 2021’

Mumbai: Sony Pictures Sports Network (SPSN) is set to telecast ‘The Ashes 2021’ live from 8 December. The broadcaster has roped in BYJU’s, Policy Bazaar, Siggnature Elaichi, Bosch Appliances, Dafa News as sponsors. The series will be aired on Sony Six (English), Sony Ten 3 (Hindi), and Sony Ten 4 (...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/men-t20.jpg?itok=snj8kafo
ICC Men’s T20 World Cup '21 garners reach of 167 million on TV

Mumbai: The ICC Men’s T20 World Cup 2021 garnered a reach of 167 million on TV. The event staged in the UAE and Oman, broke viewership records in several regions, including India, as per data shared by the cricket governing body. There was nearly 10,000 hours of live coverage of the tournament...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/tv9.jpg?itok=GwOBucLE
TV9 Network onboards Munaf Merchant as VP - sales

Noida: As part of its aggressive expansion plans, TV9 Digital has strengthened its digital sales team further and onboarded Munaf Merchant as vice president – sales. Merchant will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet. He will...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/udaan.jpg?itok=6zb4XyBQ
Zee 24 Taas to host 'Udaan - Dare to Dream'

Zee 24 Taas is set to host 'Udaan – Dare to Dream' event that aims to shine a light on emerging businesses that are achieving excellence through innovation. The event will celebrate and acknowledge the inspiring stories of achievers, champions, and entrepreneurs who have exemplified leadership,...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/newsx.jpg?itok=cKAf_dgK
iTV Network launches NewsX Kannada news portal

One of India’s largest news networks iTV Network on Thursday launched newskannada.com in Bengaluru in the presence of Karnataka chief minister Shri Basavaraj Bommai.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/dreamworks.jpg?itok=UxIGisvf
NBCUniversal launches DreamWorks, E! Entertainment in India

NBCUniversal International Networks and Direct-To-Consumer (DTC) on Thursday announced the launch of DreamWorks and an E! Entertainment branded zone for Jio subscribers in India.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/24/vaz.jpg?itok=AjCoQsmY
Star India consolidated its market share post-lockdown: Kevin Vaz

In the 18 months post-lockdown, Star TV network has emerged as the top broadcaster with over 30 per cent network share and strong growth across network channels, said Star and Disney India president and head – network entertainment channels Kevin Vaz.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required