Television

B4U Movies bags non-India rights for blockbusters

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/03/Untitled-1_10.jpg?itok=9M3oVbVV

MUMBAI: B4U Movies has announced the acquisition of over 200 films for the domestic and international market. On the international front, B4U will be showcasing the block busters of 2002 such as Devdas, Humraaz and Company .

Additionally, B4U Movies has also acquired international telecast rights and is already promoting films like Hum Tumhare Hain Sanam, Na Tum Jano Na Hum, Shakti, Lajja, Pyar Diwana Hota Hai; Vadh, Koi Mere Dil Se Pooche, Akhiyon Se Goli Mare, Hathyar, Agnivarsha in the international market. These films will augment B4U's existing movie library of 3000-odd Hindi film titles.

While major Indian entertainment networks are attracting criticism for their unrealistically high bids for acquiring the domestic rights of Bollywood blockbusters, the stand-alone channel with its Filmi; very Filmi positioning seems to have scored a point by staying ahead in the battle for the non-India international rights stakes.

B4U Television Network chief marketing officer Rajnish Lall claims: "We can afford to bid for the mega-blockbuster films due to the higher subscription revenues obtained from markets like the US, Europe, Middle-East, Africa, Canada and Mauritius." 

Lall points out that the major networks, that have a bouquet of channels such as the mass entertainment category and the movie channels, could afford to acquire the domestic rights of the mega-blockbusters at extremely steep amounts. "These networks screen the blockbuster movies on the mass entertainment channels first and obtain higher revenues because these mass entertainment channels command higher advertising rates as compared to the niche movie channels," he points out.

"However, it is a known fact that they have not been able to recover their high investments. As a stand-alone entity, B4U Movies cannot take the risk as we can't charge a premium on our advertising rates. Moreover, we turned into a pay channel recently and our current subscription revenues cannot justify the costly acquisitions," Lall admists.

B4U Movies became a pay channel within the first year of operations when it started an encryption feed from August 2002. "Generally, advertisers associate movie channels with female audiences and children. However, a recent survey conducted by The Economic Times showed that B4U Movies scored high in the male SEC AB categories and proved that the channel has a large base of loyal male viewers," Lall states.

The channel has a total of 18 hours of film-based programming and 6 hours of non film-based shows that revolve around Bollywood. "B4U has earmarked the 5pm to 7pm slot for the non film-based shows. Our research has shown that housewives and children prefer shorter shows during this particular time slot because they are busy with other activities and are unable to keep track of the longish films," claims Lall.

As far as subscription strategy is concerned, B4U Movies is keen on focusing on certain cities and pockets therein. "We are happy with the fact that the cable operators assure us a minimum guaranteed fee every month. We are not concerned about what they earn over and above the amount they pay us. Such an arrangement has worked out well with several individual cable operators and MSOs who show B4U Movies, " mentions Lall.

B4U has managed to get a subscriber base of 11.5 million households across the country within a six month time frame. Incidentally, B4U Movies has an equal share of 30 per cent in the western, northern and eastern parts of India. "In fact, B4U has a 70 per cent penetration in Kolkata; higher than any of the other competitors," claims Lall. However, the channel is weak in South India (Tamil Nadu, Kerala) and is doing well in certain pockets of Andhra Pradesh and Karnataka.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632831100933.jpg?itok=Jmrs-p17
MTV launches 'Memory Karaoke' to help people with Alzheimer’s

Mumbai: MTV in collaboration with Ogilvy has launched 'Memory Karaoke' - an initiative to help those living with early Alzheimer's cope with memory loss.  Emphasising how forgetting isn’t funny, 'Memory Karaoke' will feature four foot-tapping songs based on commonly forgotten information by those...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632828694248.jpg?itok=Y__WxfLA
IPRS launches awareness drive on music licensing

Mumbai: The Indian Performing Right Society (IPRS), India’s only copyright society representing authors, composers, and publishers of music is commencing a three-month-long campaign 'License Liya Kya' to educate music users on the different licensing needs and kinds of music licenses available.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632821266985.jpg?itok=DrHwORUG
Times Network to launch ET Now Swadesh on 4 October

Mumbai: Times Network is set to launch its Hindi business news channel ET Now Swadesh on 4 October. The network has launched a promo film for the new channel on its newly created YouTube page. The news broadcaster has unveiled a logo and tagline 'Badho Desh Ke Sath.' “We are thrilled at the launch...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632813517578.jpg?itok=_cgyhD9Y
GoQuest Media secures sales for two titles in Eastern Europe

Mumbai: Global independent content distributor GoQuest Media has secured sales for two titles in Eastern Europe. TV3 Group, a leading media house in the Baltics has acquired linear and on-demand rights for Go3, and Slovenian multimedia company Pro Plus has acquired SVOD rights for its digital...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632807907244.jpg?itok=J5I5cZlg
'Mayaadweepam' returns on Zee Telugu starting 3 October

Mumbai: Zee Telugu has revived its kids reality show “Mayaadweepam” after seven years. The show will be led by Ohmkar as host along with fictional characters Pillamarriraju and Ontu Kannu Rakshasudu starting from 3 October at 9 p.m on Zee Telugu and Zee Telugu HD. This season’s sponsors include...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/rep.jpg?itok=iSn5jJjd
Republic Media Network organises its first-ever Social Media Summit

The potential for digital & social media in India is unmatched, from the perspective of creators, platforms, engines as well as the audience. To address India’s Social Media Powerhouse, Republic Media Network hosted the first edition of the ‘Social Media Summit.' The event will be telecast on...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/rajaraman-s.jpg?itok=R1c_qzsV
Rajaraman Sundaram appointed as business head of Colors Tamil

Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748936605.jpg?itok=iW9S7t2E
PTC Punjabi launches new show 'Jurm Te Jazbaat'

Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show "Jurm Te Jazbaa."  This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632744257167.jpg?itok=OoOdL2al
&TV set to bring new show 'Mauka-E-Vardaat: Operation Vijay'

Mumbai: &TV is set to bring a new crime show titled "Mauka-E-Vardaat: Operation Vijay" on Monday at 7 p.m.  The show is the new edition of its popular series "Mauka-E-Vardaat" featuring stories of fantasy supervillains and how 'Operation Vijay' - a special task force comprising the sharpest and...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required