Television

B4U ties up with iDream; to be co-producer in all its films

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/09/B4U%20Music.jpg?itok=zGX5wB4y

MUMBAI: B4U Worldwide, the holding company of B4U Movies and B4U Music, has in a major initiative joined hands with iDream to be co-producer in all its films.

iDream, by far the largest film fund that has emerged in India in recent times, is promoted by SSKI and has already produced / funded / distributed some well received independent movies of directors such as Mira Nair (Monsoon Wedding) and Gurinder Chadda (Bend it Like Beckham). iDream has backed off beat cinema with films such as Mitr (which has won 3 National Awards), as well as big star cast films like the soon to be released Agnivarsha with Raveena Tandon, Jackie Shroff, Sonali Kulkarni, Milind Soman playing lead roles in it. iDream also funded the recent moderate hit 16th December, as well as Indias biggest special effects film, the soon to be released Janantram Manantram and has in the pipeline several other productions, an official release states."

The move builds synergies with the global presence and distribution channels of B4U being used effectively. The venture also ensures an output deal for B4U, which can now show all the new productions on its channels worldwide, including India, the release says. B4U was first launched in the United Kingdom three years ago and today has a presence in the UK, Europe, USA, Canada, the Middle East, South Africa, Mauritius, and the Indian sub-continent.

The initiative comes just ahead of B4U Movies going pay (31 August). The channel is priced at Rs 8.90 per month per subscriber with special schemes for the operators on subscription and decoder price. The schemes have also been made attractive for the rural operator where the package includes all costs of decoder and subscription, distribution head Debashish Dey says.

Backed by a vision to serve global audiences, IDream has found the right partner in B4U as a co-producer since now all its production would be guaranteed the best marketing platform on all the B4U channels worldwide and thereby maximize the value of each property," the release quotes Shripal Morakhia, Chairman of iDream Production as saying.

B4U is committed to bring good value to its Bollywood fans globally. For B4U this is a natural extension. It has a Film Studio tie-up with the film city, it has production strengths, it has global distribution strengths. The co-production funding tie-up and output deal will strengthen the B4U Channels and ensure that the vision to create a vehicle for the complete Bollywood dream is achieved, is what Ravi Gupta, CEO, B4U had to say about the tie-up.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_121756_800_x_800_pixel.jpg?itok=VBvi01zg
Sony Sports acquires exclusive broadcast rights for 2022 Asian Games

Mumbai: Sony Pictures Networks India (SPNI) has acquired exclusive media rights for the 2022 Asian Games from November 2021 to September 2023. The media network will broadcast the 19th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_115741_800_x_800_pixel_0.png?itok=TVxm_ED7
Chad Matthews named president of ABC-owned television stations

Mumbai: WABC New York's executive Chad Matthews is named as the president of ABC-owned TV stations, effective immediately. He succeeds Wendy McMahon, who left the company last year to become co-president of CBS News and Stations. Matthews steps into the role from his position as president and...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/viacom18.jpg?itok=uP7TcJSp
Uday Shankar, James Murdoch to acquire 40% stake in Viacom18: Reports

Lupa India, the investment company set up by former Star & Disney India chairman Uday Shankar and his boss from Star James Murdoch, is under negotiations for picking up a 40 per cent stake in Viacom 18, say media reports.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/news.jpg?itok=0c2zqQdl
News channels data blackout could devalue TV ratings as a currency

The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual webinar organised by Indiantelevision.com on Tuesday, highlighting that a major part of their revenues comes from advertising and discontinuation of TV ratings has impacted their ability to...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_182836_800_x_800_pixel.png?itok=iqK18Y9m
Print beats TV, radio; Twitter most credible digital news medium: Ormax report

Mumbai: Print media continues to lead with a credibility index of 62 per cent, followed by television (55 per cent) and radio (54 per cent). Social media platform Twitter is still the most credible digital medium for news, according to media analytics and consulting firm Ormax Media, which launched...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_172524_800_x_800_pixel.png?itok=VUy9rYPV
Zee Group expands across South India; launches four regional news channels

Mumbai: Expanding its footprint across South India, Zee Group on Tuesday announced the launch of four digital news channels - Zee Tamil News, Zee Kannada News, Zee Malayalam News and Zee Telugu News to cater to the tech-savvy young viewers in the southern market.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_164621_800_x_800_pixel.jpg?itok=f3PU-F3A
TV ad volume soars in 2021, Oct-Dec records highest quarterly growth since 2019: Barc India

Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research Council (Barc). The total ad volume in October-December 2021 was in fact recorded to be the highest during a...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/eurosports.jpg?itok=nzRtph4H
Eurosport India unveils its new look

Mumbai: Discovery Network's television sports channel Eurosport India has unveiled a fresh new look inspired by its mission to ‘Unlock the Power of Sport.’ This distinctive new identity will consolidate the overall look of Eurosport across platforms. Alongside the new visual identity, the brand is...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/content.jpg?itok=8po_a6ND
M&E veterans Saurabh Varma, Utpal Acharya launch Content Engineers

Mumbai: Former Jio Studios chief marketing officer Saurabh Varma has joined hands with a former executive from Cinépolis Gulf and Sony Pictures Utpal Acharya to form a content creation studio – Content Engineers. According to a statement, the studio will put $50 million as an initial investment to...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required