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MSM's SAB gets onto OSN Pehla bouquet

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MUMBAI: Multi Screen Media Network channel Sab has signed a carriage deal with leading middle easy pay TV network – OSN for its Pehla subscribers. The latter has also brought on board Pakistan-based news channel GEO News.

GEO News and SAB TV will be available on OSN Pehla Variety and OSN Pehla Prime Packages.

The OSN platform is owned and operated by Panther Media Group - a company is owned by KIPCO and Mawarid Group.

Says OSN CEO David Butorac: “Since its launch in August 2013, the response to OSN Pehla has been overwhelming. The large community of South Asians who live in the MENA region can now have complete control over their entertainment experience though our award-winning technology and can enjoy world-class cricketing action in high definition. We are delighted that OSN Pehla serves as a bridge for the large South Asian community to their home countries.”

Adds MSM EVP and head international business Neeraj Arora: “We identified a unique offering in the South Asian television sector with SAB TV, which offers round-the-clock and original family comedy content. Our emphasis is to connect with families by providing innovative, light-hearted and clean entertainment. Our partnership with OSN will take SAB TV to a wider audience of not just Indians but people from across South Asia, who live and work in the MENA region.”

“GEO News has set its ambition to be ubiquitous. Our launch on OSN Pehla brings us closer to our mission in the Middle East. As a credible source of news and current affairs in Urdu, GEO News enjoys a loyal and well informed audience,” says GEO TV Network President Iman Aslam. "With an estimated 1.8 million Urdu speaking expatriates in the region, GEO News is sure to become the expat’s window to their homeland to stay on top of local issues. OSN Pehla’s extensive reach, technological and digital capabilities and high standards in customer service are an ideal fit for us to provide a value-added TV experience for our audiences.”

OSN Pehla has a portfolio of over 30 popular South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam. And Butorac is looking at adding more channels to that bouquet over the next few months. 

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