Television

Sky's the limit for ITV

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/05/Untitled-1_33.jpg?itok=Bxyx0SkW

MUMBAI: It was in July last year that ITV Media acquired News X, giving it a toehold in the English news space. Apart from News X, the ITV Network comprises one Hindi news channel - India News, and five regional channels.



For a while now, ITV has been busy strengthening the popularity and reach of News X and India News in a bid to get to the top of the news channels' pile.



As far as News X goes, it was only post the acquisition that its distribution improved. Today, all six metros and over one million markets can view the channel on both cable and DTH platforms. This apart, News X can also be availed on mobile TV platforms such as ZengaTV and NexGtv.



Programming-wise, the channel is witnessing significant changes with the focus increasingly shifting from debates and entertainment to hard news. To top it, the network is expanding its presence through both B2B and B2C platforms.



Both News X and India News have been on a hiring spree since earlier this year, roping in renowned journalists from competing channels to lead them.



News X recently consolidated its team by getting on board the likes of Rahul Shivshankar, Diptosh Majumdar and Raktim Das in key positions.



Whereas, Deepak Chaurasia, known for his election-based shows such as Kaun Banega Mukhyamantri and Kaun Banega Pradhanmantri on ABP News (formerly Star News) and Aaj Tak, was brought in as editor of India News earlier this year.



The idea behind hiring such journalists with years of experience behind them is that they come with dedicated viewers, who would watch a channel just to see their favourite anchor on the screen. Elaborates ITV Network CEO RK Arora: "In Hindi news channels, no journalist has such a high viewership as Deepak Chaurasia. This would lead to ardent followers coming and viewing our channel."



According to TAM data provided by the network, News X shows highs and lows in terms of viewership patterns between week 18 and week 36 while India News seems to have considerably gained mileage with week 36 docking in 29570 GVTs as compared to 9902 GVTs in week 31.



All said, both news channels have a long way to go before they can surpass benchmark creators like CNN-IBN, NDTV 24 x 7, Aaj Tak and ABP News among others.



Historically speaking, INX News (News X) was started by Peter Mukerjea and his wife Indrani, who subsequently sold it to IndiMedia following an unsuccessful attempt at running it. After which, it once again exchanged hands with ITV Media, owner of India News. The company is promoted by Kartikeya Sharma.



History or no history, the network seems bullish about sprucing up its two news channels. Just as well they may succeed some day...

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/bharti.jpg?itok=b2uVoGP5
COLORS bridges gap between characters and audience with new series 'Hum, Tum aur Quarantine'

MUMBAI: Colors has introduced a unique programming approach to keep the audience connected with their favourite characters. Along with providing anecdotes from the lives of the characters, the channel is also introducing on-air series of gags featuring the talented duo- Bharati Singh and Harsh...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/bbar.jpg?itok=A3YAyhBx
Tired of COVID-19 news, Indians turn to movies: BARC-Nielsen Report

MUMBAI: Indians have become bored with excessive COVID-19 news. Which is why in week three of lockdown, people have switched over to movie channels, driving the genre viewership up, as per the latest BARC-Nielsen report. In week 13, viewers spent more than one hour on movie channels and it has...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/barc%27_1.jpg?itok=oVriuXAk
No top programme, advertiser and brand data for week 13: BARC India

MUMBAI: Broadcast Audience Research Council of India (BARC) will not be able to make available data on top programmes, top advertisers and top brands for week 13. The ratings agency has informed that due to the ongoing COVID-19 situation, partners’ operations are disrupted and so it can’t make...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/india.jpg?itok=GvPtyVPd
India Today becomes most-watched channel in megacities in week 13 of BARC

MUMBAI: For the first-ever time this year, India Today has become the most-watched channel in the megacities, clinching number one spot in week 13 of Broadcast Audience Research Council (BARC) India. The channel has secured second spot in the previous week in the same category. The channel has...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/barc_0.jpg?itok=TNFSyGoe
Social ads dominate TV during COVID-19: BARC-Nielsen report

NEW DELHI: Overall advertising FCT grew by nine per cent in the week starting 28 March over the pre-COVID time period between 11 and 31 January, as per the third edition of BARC India & Nielsen Media Explain “The Crisis Consumption - Impact Of COVID -19 On TV And Smartphone Behaviour Across...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/nel3.jpg?itok=FjX0HTMj
DD National viewership soars due to classics’ re-run

DD National has become the most-watched channel in week three of lockdown. The third edition of BARC-Nielsen report on TV+ smartphone consumption during the crisis shows that Ramayan on DD National at 9 am and 9 pm garnered 545.8 million weekly impressions in week 13.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/ipl.jpg?itok=E9jn4kFu
Cricket veterans find October most suitable for IPL 2020

The Indian Premier League (IPL) has been the talk of the town ever since it was cancelled for the first time on account of the COVID-19 pandemic. Cricket enthusiasts and all the stakeholders, including the brands associated with the league, are eagerly awaiting an outcome: postponement or an...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/dilip.jpg?itok=4ezJExXu
Perfect Relations introduces 24x7 War Room for clients Amid COVID 19 crisis

MUMBAI. As corporate India grapples real-time with the fallout of COVID; managing exigencies of business continuity, the challenges are many. But misinformation and fear are ever present risks that make the task more complicated. CEOs are faced with unprecedented interruptions that have no parallel...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/08/zee.jpg?itok=1_F6P1_I
ZEEL launches #HumAndarCoronaBahar campaign

MUMBAI: To encourage more viewers to stay at home and keep the COVID-19 out, Zee Entertainment Enterprises Ltd (ZEEL) came together with Lowe Lintas in an extraordinary partnership to create the first-ever completely #FilmedFromHome #HumAndarCoronaBahar initiative.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required