Television

After Mumbai, Fame rebranding to Inox commences in Bengaluru

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/02/Untitled-1.jpg?itok=VI9Oasgr

BENGALURU: After commencing rebranding of Fame screens in Mumbai to Inox, it is the garden city's turn now. Of the 73 multiplexes and 284 screens across 40 cities that Inox boasts of, 25 multiplexes with 94 screens belonged to Fame India.

Inox has launched an extensive marketing campaign across print, outdoor, radio and digital activations across cities which have multiplexes under the Fame brand name. The campaign is being handled by Lintas.

Speaking on the brand change at one of the Inox theatre's in Garuda Mall in Bengaluru, Inox Leisure Limited (Inox) CEO Alok Tandon said, "In a country where movies are a way of life, we are grossly under-screened. Inox has been on a steady expansion mode through organic as well as inorganic growth on its journey to its current leadership position. Our goal is to maintain our leadership position by continuing our sustained momentum of growth. As we announce the brand change from Fame to Inox, we will continue to provide the best movie going offering to our guests and emphasise on our tagline 'Live the movie' experience as the complete Inox experience."

"All Fame mutliplexes are now 100 per cent 2K digital and 3D enabled," he added.

"We expect to complete the Fame rebranding to Inox across all the screens acquired by us over the next one to one and a half months. To begin with the brand change will be experienced by guests in Mumbai and Bengaluru followed by Kolkata and the remaining cities in a phased manner," revealed Tandon to indiantelevsion.com.

Tandon expounded that despite producing about 1,000 movies a year, India had only 10 screens per 10 lakh people as compared to European countries which have 35 screens per 10 lakh people and the US which has 125 screens per 10 lakh people.

As mentioned earlier, besides plans to expand into cities like Greater Noida, Gurgaon, Jalgaon, Madurai, Jamnagar and Manipal as also increase the existing number of multiplexes in places like Lucknow, Raipur and Surat., Tandon explained that Inox is open to acquisition route for expanding its screens.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/starwprld.jpg?itok=6lHWNy-d
Star World Invites You to Its ‘Weekend Watch Party’

After a long week of work, some leisure time is essential. With all our weekends now being spent within the confines of our home, there is no better time to catch-up on some of the most talked-about, mind-bending drama series on television! So, tune-in to Star World Weekend Watch Party every...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/banijay.jpg?itok=FcHRhIEB
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/barc.jpg?itok=7MVLSMfP
BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/indiatv.jpg?itok=BYww9CQn
India TV makes 3 key appointments

India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/tv.jpg?itok=N3bOhVl2
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/prive.jpg?itok=BS6zPI6d
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/aplause.jpg?itok=lMwW7zks
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/sportskeeda.jpg?itok=BQrqjlhJ
Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/Raktim-Das_0.jpg?itok=Oy5L5CQe
TV9 appoints Raktim Das as COO of Studio9

Beefing up its management team and adding momentum to its pan-network digital expansion plans, TV9 Bharatvarsh announced the appointment of former Zee executive cluster head, innovation studio, and custom content Raktim Das as COO of its property Studio9.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required