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Zoom in on the Bollywood 100 Crore club

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MUMBAI: Love it or hate it, you can’t ignore it. We are talking about the popular 100-crore club which since last few years has taken away the Bollywood fraternity by storm. Whether they say it or not, almost every filmmaker aims to reach the mark. And looking at the popularity of the club, channel Zoom has come up with a new show, 100 Crore Club that will expose the trade secrets that goes behind making a film a part of the coveted club.

With this show, the channel is taking its viewers closer to Bollywood. The show will go on air from 30 October, every Wednesday at 8 pm.

The half an hour show will feature the great minds behind the Blockbusters’ raging glory in the year 2012. So, how is the show going to benefit the channel? A source from the channel reveals: “The channel’s programming explores every aspect of Bollywood – be it the films, the music, the stars, the film-makers or any other aspect. Films that have crossed the magical Rs 100 crore mark at the c are obviously the ones that have got massive popular appeal and Zoom is going to take its viewers inside the coveted 100 Crore Club to find out what the secret of their success is.”

“The show will not only be an interesting and entertaining treat for young Bollywood fans but also an insightful analysis for anyone who is professionally associated with the film industry,” adds the source.

The first episode of the show will feature the 2012 blockbuster Barfi that not just broke the Box Office records but also came out of the typical masala movie mold and made a space in the 100 crore club. Other blockbuster movies that would feature in the series include Ek Tha Tiger, Dabangg 2, Rowdy Rathore, Agneepath, Jab Tak Hai Jaan, Housefull 2, Son of Sardaar and Bol Bachchan.

The channel has already produced nine episodes for the first season of 100 Crore Club where each episode will focus on one of the above films in detail. It is an in-house production by the channel.

Over the past weeks, the channel has launched and refreshed a number of shows to enhance the weekday prime-time experience for its viewers. The 100 Crore Club is Zoom’s latest launch in this line-up and will strengthen the weeknight’s 8 pm slot. “The weekday prime-time slot has always been a strong slot for Zoom and we have a loyal base of viewers that comes to the channel on weeknights for their daily dose of Bollywood entertainment,” says the source.

So, Bollywood buffs buckle up and get ready for a masaledaar infotainment and learn the tricks of the film trade from the industry insiders including the director, producer, choreographer, singer and star cast to the PR professionals and marketing geniuses.

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